|By Rebel Brown||
|January 25, 2013 11:32 AM EST||
Everybody's doing social. But are we doing it in an updated way or are we simply using social as another channel for yesterday's sales and marketing approaches? So much of social looks and smells like the push marketing of old. That's simply not going to compel our prospects and buyers to engage with us. It's all about them in today's digitally empowered world. It's all about how we engage with them and the experience they have with us. Today's social A-Game has little to do with yesterday's marketing plan.
I was blessed to meet Britt Michaelian through social media. She's one smart cookie and gets the big changes that social brings to our branding and sales efforts. Her new book, the Social A-Game is coming this spring, so I asked her about how she creates her Social A-Game, and what we can all do to get our own A-Game going.
1) What's your definition of a Social A-Game?
When you show up each day online or in person, knowing who you are and the value that you bring to the world, you are playing your A-Game. When you take the time to get in touch with and honor your core values and life mission, you are playing your A-Game. When you are operating from a place of love and truth, you are playing your A-Game.
The Social A-Game is a mindset that once harnessed, has the power to make the world a better place (online and off). It is about sharing your passion, your knowledge and your purpose with others and inspiring them to do the same.
2) It seems that so many are using social as an extension of their traditional marketing strategy - as another channel. How do you rate their Game?
In the past, business marketing tactics have been about broadcasting your message with the intention of flooding your target audience with brand messaging. As social media has moved to the forefront of marketing strategy for many businesses, the old model of broadcasting your message has become dated and ineffective. Consumers are turned off by brands that do not engage in conversations with them. They want to connect and be heard. They want to know that brands are listening and valuing them as individuals.
Big brands that are engaging in a way that entertains, informs and engages the audience by playing their A-Game on social media include brands like The Four Seasons, Grey Poupon (The Society of Good Taste), Nike (Make it Count) and Kraft Mac n Chees (Jinx). Smaller businesses that are also doing a great job of building a Social A-Game community are Her Future, Smashfit and College Financial Aid Advisors.
3) So an A-Game is more than just about traditional marketing as we knew it?
Yes, playing your Social A-Game is much more than traditional marketing. If you subscribe to the philosophy that with the popularity of social media, we all must think of ourselves as brands, then naturally playing at your top level is essential to being successful in business and life. Client attraction and client engagement tactics have basically merged. No longer is it enough to be visible to your audience, you now must not only attract them but at the same time be actively engaged in building personal and professional relationships that further the goals of all participants.
As a result of this shift in the ease of connecting with people in an instant from all over the globe, it is even more important for businesses and brands to be organized, thoughtful and collaborative while also being smart. For example, when you are tweeting with someone who works at a major publication and they want to take the connection to the next level and have a phone call with you, this can be a wonderful opportunity to take a huge leap in your business. However, if you aren't clear about your mission, goals and values and the next steps that you are looking to take, you may not be able to reach the desired outcome.
Social relationships are essential to our personal and professional growth, but you have to be strategic and come from a place of authenticity for massive results. Marketing has now become (more than ever) about your relationships and your network. Surrounding yourself with people and organizations online and off who compliment your core values and goals is a sign of a true Social A-Gamer.
4) What do you think are the 3 biggest changes we need to make - in our thinking or our actions - that will put us on track for a Social A-Game?
Shifting into the Social A-Game mindset starts with making the decision to really go on a journey of discovery and committing to your own personal growth. It doesn't matter if you are working for someone else or running your own business, if you are operating from a place of learning and expansion, you will show up in a positive way. Your mindset is the foundation of playing your A-Game.
The second change comes when you take a day or two to design your ideal life and every aspect of the life that you dream of. Write down all of the things that you want to experience in your life, personally and professionally. Start by letting thoughts free-flow onto a piece of paper about everything you want to have, do and be in your life. Then, visualize what each of these items would look and feel like. Sometimes we think we want something in our life, but when we begin to experience the reality of the pros and cons of an idea, we realize that it is not truly what we want. No longer are you going to envy what someone else has because you will have done the work to know exactly what you want and be on your way to making all of these things your reality.
The third change involves how you view your participation in any social encounter. Whether you are having a conversation with someone at a cocktail party, on Twitter or in a Google Hangout, get clear about what you can give to those who are listening and what you really want out of that conversation. Have an agenda that benefits all parties.
These are just three of ten steps that are necessary to play your Social A-Game (the rest are in my book that will be released this spring) but implementing these three steps will definitely have a majorly positive impact on your social experience.
5) What's the biggest barrier you see in Social - aka the mistake we make?
One of the biggest mistakes people make on social media (and offline as well) is only considering their own needs and motivations while participating in a conversation. If you want others to be interested and listen to what you have to say, you have to learn to be a good listener and to value the time and energy that anyone takes to connect with you. Show people that you care. Show them that they matter.
It is smart to be goal-driven in business and in life, but it is also smart to be aware, thoughtful, kind and appreciative. In the words of Maya Angelou, "people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
6) What's the one thing you hope folks will understand, takeaway and use daily from your upcoming book?
Social media can be a wonderful vehicle for positive change in the world, but it can also destroy a person's reputation in an instant. Playing your A-Game online and off will ensure that you get what you want in life while helping others get what they want. In it's simplest form, playing your Social A-Game is the ultimate experience of success.
Britt Michaelian, M.A. is a new media producer, entrepreneur, artist, author and mom who lives in sunny Southern California.
As the founder and editor of the Work Smart Lifestyle blog, Britt Michaelian was recently listed as one of the top Social Media Bloggers by Kred. Britt is a regular Huffington Post contributor in the areas of Small Business, Impact and Tech. She has spoken about social and new media best practices on radio shows, at universities, in online interviews and at conferences like New Media Expo and LTDLive. To round out the new media experience, Britt partnered with Maker Studios as a contributor to the Moms View, a Youtube Network with programming for moms.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,620
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,576
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 1,425
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 22, 2014 10:00 PM EST Reads: 1,280
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 22, 2014 05:30 PM EST Reads: 1,398
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,239
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,435
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 21, 2014 09:15 PM EST Reads: 1,327
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,340
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,402
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,258
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,356
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,307
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 1,095
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,550
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,775
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 2,008
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,545
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 1,999
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,539