|By Rebel Brown||
|January 25, 2013 11:32 AM EST||
Everybody's doing social. But are we doing it in an updated way or are we simply using social as another channel for yesterday's sales and marketing approaches? So much of social looks and smells like the push marketing of old. That's simply not going to compel our prospects and buyers to engage with us. It's all about them in today's digitally empowered world. It's all about how we engage with them and the experience they have with us. Today's social A-Game has little to do with yesterday's marketing plan.
I was blessed to meet Britt Michaelian through social media. She's one smart cookie and gets the big changes that social brings to our branding and sales efforts. Her new book, the Social A-Game is coming this spring, so I asked her about how she creates her Social A-Game, and what we can all do to get our own A-Game going.
1) What's your definition of a Social A-Game?
When you show up each day online or in person, knowing who you are and the value that you bring to the world, you are playing your A-Game. When you take the time to get in touch with and honor your core values and life mission, you are playing your A-Game. When you are operating from a place of love and truth, you are playing your A-Game.
The Social A-Game is a mindset that once harnessed, has the power to make the world a better place (online and off). It is about sharing your passion, your knowledge and your purpose with others and inspiring them to do the same.
2) It seems that so many are using social as an extension of their traditional marketing strategy - as another channel. How do you rate their Game?
In the past, business marketing tactics have been about broadcasting your message with the intention of flooding your target audience with brand messaging. As social media has moved to the forefront of marketing strategy for many businesses, the old model of broadcasting your message has become dated and ineffective. Consumers are turned off by brands that do not engage in conversations with them. They want to connect and be heard. They want to know that brands are listening and valuing them as individuals.
Big brands that are engaging in a way that entertains, informs and engages the audience by playing their A-Game on social media include brands like The Four Seasons, Grey Poupon (The Society of Good Taste), Nike (Make it Count) and Kraft Mac n Chees (Jinx). Smaller businesses that are also doing a great job of building a Social A-Game community are Her Future, Smashfit and College Financial Aid Advisors.
3) So an A-Game is more than just about traditional marketing as we knew it?
Yes, playing your Social A-Game is much more than traditional marketing. If you subscribe to the philosophy that with the popularity of social media, we all must think of ourselves as brands, then naturally playing at your top level is essential to being successful in business and life. Client attraction and client engagement tactics have basically merged. No longer is it enough to be visible to your audience, you now must not only attract them but at the same time be actively engaged in building personal and professional relationships that further the goals of all participants.
As a result of this shift in the ease of connecting with people in an instant from all over the globe, it is even more important for businesses and brands to be organized, thoughtful and collaborative while also being smart. For example, when you are tweeting with someone who works at a major publication and they want to take the connection to the next level and have a phone call with you, this can be a wonderful opportunity to take a huge leap in your business. However, if you aren't clear about your mission, goals and values and the next steps that you are looking to take, you may not be able to reach the desired outcome.
Social relationships are essential to our personal and professional growth, but you have to be strategic and come from a place of authenticity for massive results. Marketing has now become (more than ever) about your relationships and your network. Surrounding yourself with people and organizations online and off who compliment your core values and goals is a sign of a true Social A-Gamer.
4) What do you think are the 3 biggest changes we need to make - in our thinking or our actions - that will put us on track for a Social A-Game?
Shifting into the Social A-Game mindset starts with making the decision to really go on a journey of discovery and committing to your own personal growth. It doesn't matter if you are working for someone else or running your own business, if you are operating from a place of learning and expansion, you will show up in a positive way. Your mindset is the foundation of playing your A-Game.
The second change comes when you take a day or two to design your ideal life and every aspect of the life that you dream of. Write down all of the things that you want to experience in your life, personally and professionally. Start by letting thoughts free-flow onto a piece of paper about everything you want to have, do and be in your life. Then, visualize what each of these items would look and feel like. Sometimes we think we want something in our life, but when we begin to experience the reality of the pros and cons of an idea, we realize that it is not truly what we want. No longer are you going to envy what someone else has because you will have done the work to know exactly what you want and be on your way to making all of these things your reality.
The third change involves how you view your participation in any social encounter. Whether you are having a conversation with someone at a cocktail party, on Twitter or in a Google Hangout, get clear about what you can give to those who are listening and what you really want out of that conversation. Have an agenda that benefits all parties.
These are just three of ten steps that are necessary to play your Social A-Game (the rest are in my book that will be released this spring) but implementing these three steps will definitely have a majorly positive impact on your social experience.
5) What's the biggest barrier you see in Social - aka the mistake we make?
One of the biggest mistakes people make on social media (and offline as well) is only considering their own needs and motivations while participating in a conversation. If you want others to be interested and listen to what you have to say, you have to learn to be a good listener and to value the time and energy that anyone takes to connect with you. Show people that you care. Show them that they matter.
It is smart to be goal-driven in business and in life, but it is also smart to be aware, thoughtful, kind and appreciative. In the words of Maya Angelou, "people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
6) What's the one thing you hope folks will understand, takeaway and use daily from your upcoming book?
Social media can be a wonderful vehicle for positive change in the world, but it can also destroy a person's reputation in an instant. Playing your A-Game online and off will ensure that you get what you want in life while helping others get what they want. In it's simplest form, playing your Social A-Game is the ultimate experience of success.
Britt Michaelian, M.A. is a new media producer, entrepreneur, artist, author and mom who lives in sunny Southern California.
As the founder and editor of the Work Smart Lifestyle blog, Britt Michaelian was recently listed as one of the top Social Media Bloggers by Kred. Britt is a regular Huffington Post contributor in the areas of Small Business, Impact and Tech. She has spoken about social and new media best practices on radio shows, at universities, in online interviews and at conferences like New Media Expo and LTDLive. To round out the new media experience, Britt partnered with Maker Studios as a contributor to the Moms View, a Youtube Network with programming for moms.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 1, 2014 05:15 PM EDT Reads: 181
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
Oct. 1, 2014 05:00 PM EDT Reads: 2,335
Noted IoT expert and researcher Joseph di Paolantonio (pictured below) has joined the @ThingsExpo faculty. Joseph, who describes himself as an “Independent Thinker” from DataArchon, will speak on the topic of “Smart Grids & Managing Big Utilities.” Over his career, Joseph di Paolantonio has worked in the energy, renewables, aerospace, telecommunications, and information technology industries. His expertise is in data analysis, system engineering, Bayesian statistics, data warehouses, business intelligence, data mining, predictive methods, and very large databases (VLDB). Prior to DataArchon, he served as a VP and Principal Analyst with Constellation Group. He is a member of the Boulder (Colo.) Brain Trust, an organization with a mission “to benefit the Business Intelligence and data management industry by providing pro bono exchange of information between vendors and independent analysts on new trends and technologies and to provide vendors with constructive feedback on their of...
Oct. 1, 2014 03:30 PM EDT Reads: 851
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
Sep. 30, 2014 10:30 AM EDT Reads: 1,554
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Sep. 29, 2014 06:45 AM EDT Reads: 1,903
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
Sep. 28, 2014 09:45 AM EDT Reads: 1,555
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) irreversibly encoded. In his session at Internet of @ThingsExpo, Peter Dunkley, Technical Director at Acision, will look at how this identity problem can be solved and discuss ways to use existing web identities for real-time communication.
Sep. 27, 2014 11:30 PM EDT Reads: 1,928
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn real-world benefits of WebRTC and explore future possibilities, as WebRTC and IoT intersect to improve customer service.
Sep. 27, 2014 10:30 PM EDT Reads: 1,843
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, an Open Source Cloud Communications company that helps the shift from legacy IN/SS7 telco networks to IP-based cloud comms. An early investor in multiple start-ups, he still finds time to code for his companies and contribute to open source projects.
Sep. 27, 2014 10:30 PM EDT Reads: 2,307
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
Sep. 27, 2014 09:45 PM EDT Reads: 2,524
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
Sep. 27, 2014 08:45 PM EDT Reads: 2,398
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
Sep. 27, 2014 01:00 PM EDT Reads: 2,065
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice services to the modern P2P RTC era of OTT cloud assisted services.
Sep. 26, 2014 11:45 PM EDT Reads: 1,582
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehension and conference efficiency.
Sep. 26, 2014 10:45 PM EDT Reads: 1,514
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example to explain some of these concepts including when to use different storage models.
Sep. 26, 2014 07:45 PM EDT Reads: 2,327
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
Sep. 26, 2014 06:15 PM EDT Reads: 1,694
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. These technological reforms have not only changed computers and smartphones, but are also changing the data processing model for all information devices. In particular, in the area known as M2M (Machine-To-Machine), there are great expectations that information with a new type of value can be produced using a variety of devices and sensors saving/sharing data via the network and through large-scale cloud-type data processing. This consortium believes that attaching a huge number of devic...
Sep. 26, 2014 06:00 PM EDT Reads: 1,620
Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial, aerospace, and defense industries. Innodisk is dedicated to serving their customers and business partners. Quality is vitally important when it comes to industrial embedded flash and DRAM storage products. That’s why Innodisk manufactures all of their products in their own purpose-built memory production facility. In fact, they designed and built their production center to maximize manufacturing efficiency and guarantee the highest quality of our products.
Sep. 26, 2014 05:00 PM EDT Reads: 1,617
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. Download Slide Deck: ▸ Here
Sep. 26, 2014 10:00 AM EDT Reads: 1,555
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital business.
Sep. 26, 2014 10:00 AM EDT Reads: 2,102