Click here to close now.




















Welcome!

Agile Computing Authors: Carmen Gonzalez, Pat Romanski, Elizabeth White, Gregor Petri, Georgiana Comsa

Blog Feed Post

The Big Change: Your Social A-Game

Everybody's doing social. But are we doing it in an updated way or are we simply using social as another channel for yesterday's sales and marketing approaches? So much of social looks and smells like the push marketing of old. That's simply not going to compel our prospects and buyers to engage with us. It's all about them in today's digitally empowered world. It's all about how we engage with them and the experience they have with us. Today's social A-Game has little to do with yesterday's marketing plan. 

I was blessed to meet Britt Michaelian through social media. She's one smart cookie and gets the big changes that social brings to our branding and sales efforts.  Her new book, the Social A-Game is coming this spring, so I asked her about how she creates her Social A-Game, and what we can all do to get our own A-Game going. 

1) What's your definition of a Social A-Game?  

 When you show up each day online or in person, knowing who you are and the value that you bring to the world, you are playing your A-Game.  When you take the time to get in touch with and honor your core values and life mission, you are playing your A-Game.  When you are operating from a place of love and truth, you are playing your A-Game.  

The Social A-Game is a mindset that once harnessed, has the power to make the world a better place (online and off).  It is about sharing your passion, your knowledge and your purpose with others and inspiring them to do the same.   

2)  It seems that so many are using social as an extension of their traditional marketing strategy - as another channel. How do you rate their Game?  

In the past, business marketing tactics have been about broadcasting your message with the intention of flooding your target audience with brand messaging.  As social media has moved to the forefront of marketing strategy for many businesses, the old model of broadcasting your message has become dated and ineffective.  Consumers are turned off by brands that do not engage in conversations with them.  They want to connect and be heard.  They want to know that brands are listening and valuing them as individuals.  

Big brands that are engaging in a way that entertains, informs and engages the audience by playing their A-Game on social media include brands like The Four Seasons, Grey Poupon (The Society of Good Taste), Nike (Make it Count) and Kraft Mac n Chees (Jinx). Smaller businesses that are also doing a great job of building a Social A-Game community are Her FutureSmashfit and College Financial Aid Advisors.     

3) So an A-Game is more than just about traditional marketing as we knew it?  

Yes, playing your Social A-Game is much more than traditional marketing.  If you subscribe to the philosophy that with the popularity of social media, we all must think of ourselves as brands, then naturally playing at your top level is essential to being successful in business and life.  Client attraction and client engagement tactics have basically merged.  No longer is it enough to be visible to your audience, you now must not only attract them but at the same time be actively engaged in building personal and professional relationships that further the goals of all participants.  

As a result of this shift in the ease of connecting with people in an instant from all over the globe, it is even more important for businesses and brands to be organized, thoughtful and collaborative while also being smart. For example, when you are tweeting with someone who works at a major publication and they want to take the connection to the next level and have a phone call with you, this can be a wonderful opportunity to take a huge leap in your business.  However, if you aren't clear about your mission, goals and values and the next steps that you are looking to take, you may not be able to reach the desired outcome.  

Social relationships are essential to our personal and professional growth, but you have to be strategic and come from a place of authenticity for massive results.  Marketing has now become (more than ever) about your relationships and your network. Surrounding yourself with people and organizations online and off who compliment your core values and goals is a sign of a true Social A-Gamer.

4) What do you think are the 3 biggest changes we need to make - in our thinking or our actions - that will put us on track for a Social A-Game? 

Shifting into the Social A-Game mindset starts with making the decision to really go on a journey of discovery and committing to your own personal growth.  It doesn't matter if you are working for someone else or running your own business, if you are operating from a place of learning and expansion, you will show up in a positive way.  Your mindset is the foundation of playing your A-Game.  

The second change comes when you take a day or two to design your ideal life and every aspect of the life that you dream of.  Write down all of the things that you want to experience in your life, personally and professionally.  Start by letting thoughts free-flow onto a piece of paper about everything you want to have, do and be in your life.   Then, visualize what each of these items would look and feel like.  Sometimes we think we want something in our life, but when we begin to experience the reality of the pros and cons of an idea, we realize that it is not truly what we want.  No longer are you going to envy what someone else has because you will have done the work to know exactly what you want and be on your way to making all of these things your reality.   

The third change involves how you view your participation in any social encounter.  Whether you are having a conversation with someone at a cocktail party, on Twitter or in a Google Hangout, get clear about what you can give to those who are listening and what you really want out of that conversation. Have an agenda that benefits all parties.  

These are just three of ten steps that are necessary to play your Social A-Game (the rest are in my book that will be released this spring) but implementing these three steps will definitely have a majorly positive impact on your social experience.

5)  What's the biggest barrier you see in Social - aka the mistake we make?

One of the biggest mistakes people make on social media (and offline as well) is only considering their own needs and motivations while participating in a conversation. If you want others to be interested and listen to what you have to say, you have to learn to be a good listener and to value the time and energy that anyone takes to connect with you.  Show people that you care.  Show them that they matter.   

It is smart to be goal-driven in business and in life, but it is also smart to be aware, thoughtful, kind and appreciative. In the words of Maya Angelou, "people will forget what you said, people will forget what you did, but people will never forget how you made them feel." 

6) What's the one thing you hope folks will understand, takeaway and use daily from your upcoming book?  

Social media can be a wonderful vehicle for positive change in the world, but it can also destroy a person's reputation in an instant.  Playing your A-Game online and off will ensure that you get what you want in life while helping others get what they want.  In it's simplest form, playing your Social A-Game is the ultimate experience of success.

_____

Britt Michaelian, M.A. is a new media producer, entrepreneur, artist, author and mom who lives in sunny Southern California.

As the founder and editor of the Work Smart Lifestyle blog, Britt Michaelian was recently listed as one of the top Social Media Bloggers by Kred. Britt is a regular Huffington Post contributor in the areas of Small Business, Impact and Tech. She has spoken about social and new media best practices on radio shows, at universities, in online interviews and at conferences like New Media Expo and LTDLive.  To round out the new media experience, Britt partnered with Maker Studios as a contributor to the Moms View, a Youtube Network with programming for moms.

 

Read the original blog entry...

More Stories By Rebel Brown

Rebel Brown guides organizations and individuals to harness the power of their minds to step into their ultimate potential. A masterful agent of change, for over 25 years Rebel Brown has inspired, coached and empowered individuals and businesses to unstoppable performance and results. As a recognized market strategist and turnaround expert, Rebel guided over 200 global organizations to step beyond their status quo perspectives to create profitable market advantage. She also worked with US and European venture firms to successfully fund and launch their portfolios. She also ran a consulting practice in Paris for three years, working with European clients. Fascinated by the power of our human minds to limit ourselves and our business results, she began her study of neural science. Her core question was simple. What could we do if we had no limits? Today, she brings the power of neuroscience to business (NeuroBusiness), fueling limitless thinking that drives powerful bottom line growth for her executive and corporate clients. Rebel’s work has been featured in media including First Business TV, Forbes, Inc, Entrepreneur, Business Insider and Business Week. She is a Vistage International speaker and workshop leader as well as NSA speaker. She’s also been named one of the Top 100 Women in Computing. Rebel is also the founder and director of the Unstoppable U Foundation, a non-profit program committed to guiding kids to know that they are born to be Unstoppable!

@ThingsExpo Stories
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.