LOS ANGELES, CA -- (Marketwire) -- 01/24/13 -- With the rapid and continual changes to the world of print and broadcast media, as well as social media, many entrepreneurs and business owners may feel overwhelmed. "The media landscape has changed, so the manner in which entrepreneurs, business owners and anyone seeking press coverage must change accordingly," says PR Expert and Speaker Lisa Elia, who has been a publicist for more than 25 years and who, for the past four years, has been educating people who are seeking publicity on how to work with the media.

Elia, founder of Lisa Elia Public Relations, has secured media interviews for clients with major media outlets, including CNN, the Oprah Winfrey Show, Wall Street Journal, TIME, SELF and hundreds of others. She provides these tips:

1. Include links to video within your press release or your pitches to the media. Even print media outlets now want video content for their online sites, so they may want to see how you come across on camera before booking you for an interview. For example, you can click on this link, www.lisaeliapr.com, to watch Elia's video tips on media training, key message development, and creating a powerful elevator pitch.

2. Include a social media section in your online press room so members of the media can easily connect with you on social media and see your recent activity. Here's an example: www.lisaeliapr.com/press-room

3. Approach members of the media with the understanding that their contact information is more readily available online, than it was previously, so they are being pitched by more people, most of whom don't know how to pitch them effectively. Think ahead of time about what each media outlet might need and offer it in your initial media pitches. It will save everyone time, and it will greatly increase your success rate of your pitches to the media.

For people who want more information on how to attract press coverage, Elia is hosting a free teleseminar on "3 Things You Can Do to Make the Media Call You." It takes place January 28 at 5 p.m. Pacific/8 p.m. Eastern, via telephone and Ustream. For more information and to register for the call, visit www.prteleseminar.com

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