Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Stackify Blog, Pat Romanski, Shelly Palmer

News Feed Item

Anametrix Unveils Multichannel Marketing Analytics Plug-in for Microsoft Excel

Anametrix, the first cloud-based, real-time digital analytics platform, introduces Anametrix Plug-in for Microsoft Excel, which embeds new marketing analytics capabilities directly into the Excel user interface. The product enables Anametrix users to easily create, refresh, upload and schedule reports from multichannel marketing data in Anametrix, and it delivers real-time access to all vendor and corporate data directly within the application marketers most frequently use for data analysis and reporting.

NEWS HIGHLIGHTS

  • Available now to both new and existing clients, the patent-pending Anametrix Plug-in for Excel enables bi-directional data exchange between Excel and multichannel marketing data in Anametrix. The product embeds four new buttons directly onto the Excel interface to give marketers real-time access to all vendor and corporate data while taking advantage of standard Excel functionality:
    • Query button launches the new Anametrix Data Wizard to automate the process of exporting to Excel marketing data from any source connected to the Anametrix platform – web analytics, advertising, email marketing, social media, search engine marketing, surveys, live chat, CRM, marketing automation, U.S. Census, and third-party research. The Data Wizard helps marketers quickly map data fields from disparate sources using a minimum common denominator, which then allows the data to be easily correlated and analyzed within Excel. Other tabs enable users to filter data and create parameters for analysis. Marketers can spend more time analyzing data and less time collecting it, with quicker and more accurate visibility into performance metrics across all channels without manual manipulation.
    • Refresh button updates data in report templates on any interval a marketer specifies to ensure access to most current data, regardless the complexity or number of Excel sheets within the report template. Marketers save time by updating reports with real-time data from all sources. Reports can be refreshed automatically with the most current data without re-formatting or re-calculating. Errors can be avoided with automatic update of pre-processed and pre-formatted data and calculations.
    • Upload button protects the integrity of data in the Anametrix platform while allowing marketers to add datasets to Anametrix. Unlike analytics tools that only allow exports to Excel, the Anametrix Plug-in for Excel offers true bi-directional data exchange. While in Excel, marketers can add to Anametrix new data, such as responses collected from an in-store survey mapped to responses from an online survey. Users can only add, edit or delete the data they upload from Excel, but they are prevented from modifying data within the Anametrix platform, eliminating risk of data loss or breach of integrity. The Anametrix Plug-in for Excel enables marketers to compare performance across channel, product and geography, and against goals and budget to make more meaningful decisions. It allows them to easily account for offline data, while offering finance organizations more accountable measurements, including year-over-year comparisons and budgeting.
    • Schedule button saves marketers time and enables collaboration by refreshing the data from Anametrix on specified intervals; publishing the reports to .xls, .pdf and other formats; and emailing the results to select colleagues. Reports can be automatically refreshed and emailed to recipients with complete security and automation.
  • By increasing visibility into multichannel marketing data, the Anametrix Plug-in for Excel helps B2C CMOs and marketers demonstrate and increase their ROMI by improving campaign effectiveness, lowering customer acquisition costs, expanding lifetime value and uncovering new revenue opportunities.
  • Pricing for the Anametrix platform is based on the number of data sources being connected. Pricing plans include unlimited users to ensure universal access for all marketers and executives. The new Anametrix Plug-in for Excel is included at no additional fee to clients and is available immediately.
  • Anametrix is completely cloud-based. Users can access their marketing data in real time through an in-browser UI, Microsoft Excel, or any iOS, Android or Blackberry mobile device. There is no software to install or manage.

QUOTES

Pelin Thorogood, Anametrix’s CEO

“The Anametrix digital-analytics platform was designed by marketers for marketers. We know marketers use Excel, so, rather than trying to force customers to use only the Anametrix interface, our new Anametrix Plug-in for Excel delivers bi-directional data access between Anametrix and Excel. Optimizing ROMI with real-time business insights just got easier.”

Andrew Edwards, CEO of Technology Leaders and Co-Founder of the Digital Analytics Association

“Excel has long been a favorite of the marketing data analyst, and for good reason. It provides a great deal of power to a very widely distributed user base. With Anametrix supplying rich data to Excel through its new plug-in, that power only gets compounded, and Anametrix wins new visibility to users who want a familiar interface.”

RESOURCES

Product Overview
Data Sheet

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...