|By RealWire News Distribution||
|January 23, 2013 06:58 PM EST||
Solving unpredictable video and data demand with 'elastic', surgical, cloud-based optimization platform
Mountain View, California, US, Wednesday, 23rd January 2013 - Skyfire, a leader in mobile video optimization and cloud solutions for mobility, today announced the launch of its enhanced video and data optimization platform for operators - Rocket Optimizer 3.0. In this release, Skyfire is offering four key new features, all contributing significantly to video and data optimization efficiency and end user experience.
As demand for mobile video soars, erratic surges in mobile data volume are a reality for operators. An 'elastic' approach is needed, where network capacity can expand and contract in line with active demand without adversely affecting the end user experience. Skyfire's Rocket Optimizer, which already provides operators with a 60% boost in bandwidth capacity across smartphones, tablets and PCs, is announcing the addition of these new features in Rocket Optimizer 3.0:
Measurement of bandwidth conditions in real time for every subscriber session on the operator network using Quality of Experience (QoE) Assurance, with instant and adaptive video optimization applied based on each individual user's real-time quality of experience.
A flexible, elastic CloudBurst Architecture that allows for instant expansion of optimization capacity to the carrier or public clouds
Enhanced optimization algorithms for the MP4 and H.264 video standards
CloudCache - a cloud-based caching solution that brings significant reductions in operator server, peering and IP transit costs
"Snowballing mobile video usage and unpredictable traffic patterns are wreaking havoc in operator networks," said Jeff Glueck, CEO of Skyfire. "Given the predictable rise in mobile video, but the unpredictability of its usage patterns, cloud-based optimization represents the ideal solution to meet mobile video demand and the optimization of the subscriber experience. With Rocket Optimizer 3.0, we are helping operators scale their networks to meet mobile video traffic demand and ensure that optimized video delivery is smoother and higher quality than ever before."
Real-time Quality of Experience (QoE) Assurance: For the first time, wireless operators can measure and instantly manage session-level quality of experience, without the need to deploy an in-line appliance or RAN probe. Skyfire software can now measure bandwidth conditions in real time for all subscriber sessions on a network, and detect when a user on a poor connection is trying to stream high-quality video that will likely result in a frustrating experience. This measurement can now automatically invoke Skyfire's cloud-based Rocket Optimizer cluster to adapt that video to fit existing capacity - taking into account RF, backhaul and spectrum bottlenecks. The end result is an insurance policy that ensures better QoE for users on crowded towers, inside buildings or at the edge of cells, as well as a solution that can "rescue" users from frustrating stalls, long video start times, and other annoyances.
CloudBurst Architecture: Rocket Optimizer 3.0 is a virtualized platform compatible with carrier cloud initiatives, and now allows operators to instantly expand optimization capacity to handle planned or unplanned spikes in network traffic. Additional optimization can be turned up in seconds as needed in the cloud - whether the carrier's cloud or public clouds like Amazon EC2 - doubling or tripling capacity with the touch of a button. Only Skyfire's flexible CloudBurst architecture allows for dynamic bandwidth elasticity that can stretch to sustain quality service delivery.
MP4 and H.264 Optimization: Skyfire, who pioneered the real-time optimization of MP4 video, the most prevalent standard for video delivery, also includes its third-generation algorithm in Rocket Optimizer 3.0 to bring a 30% lower bitrate to MP4 and H.264 video traffic, with zero degradation in viewing quality versus that achieved by the previous version of Rocket Optimizer. As smartphones and tablets ship with higher-resolution screens, and HD video becomes more prevalent, Skyfire has responded by ensuring that optimized video delivery is more smooth and higher quality than ever before.
CloudCache: Rocket Optimizer 3.0 also adds the ability to transparently cache video and large images in the cloud the very first time they are optimized, which reduces the number of servers required in the cloud or data center, as well as an operator's peering and IP transit costs. CloudCache pools available storage across Rocket Optimizer servers providing a multi-terabyte cache with zero incremental hardware cost. Rocket Optimizer's policy engine provides wireless operators with total flexibility to set their caching policies to provide maximum benefit across their operations.
"What Skyfire is delivering with Rocket Optimizer 3.0 maps directly to the demands we are hearing from mobile operators to deliver mobile video Quality of Experience (QoE) with a solution that scales rapidly and cost effectively, manages unpredictable peaks, and increases video delivery to multiple devices without requiring additional network capacity", noted Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities at Strategy Analytics. She added "This year mobile operators are extremely focused on improving QoE to reduce churn, improve customer satisfaction and monetize video traffic. As operators move to cloud-based virtualized network solutions, Skyfire meets both their customer-facing and network requirements."
- Ends -
Skyfire is dedicated to leveraging the power of cloud computing to radically improve the mobile Internet experience for both operators and their consumers. Skyfire's innovative, next-generation carrier cloud approach to mobile video and data optimization provides wireless operators with huge cost savings, elastic capacity, and the ability to surgically enhance quality of experience on a per-stream level. The company has also introduced the first mobile browser extension platform to enable robust contextual & social browsing, as well as enhanced monetization opportunities for operators. The company currently counts 3 of the largest mobile operators in the world as customers for its Rocket Optimizer™ and Skyfire Horizon™ solutions.
Skyfire has honed its video & data optimization and mobile monetization capabilities through a variety of top-selling consumer applications, which have more than 20 million worldwide downloads to date. Skyfire was founded in 2007, and in located in Mountain View, CA, in the heart of Silicon Valley. For more information, visit http://www.skyfire.com/, or follow Skyfire on Twitter at http://www.twitter.com/skyfire.
NOTE: Skyfire and Skyfire Rocket Optimizer™ are trademarks of Skyfire Labs, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.
Email: [email protected]
Tel: +1 650 980 2652
Rufus Jay / Lorna McLennan
Email: [email protected]
Tel: +44 (0)7760 322 050/+44 (0)7741 242 227
Email: [email protected]
Tel: +1 510 748 8200 ext. 217
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
May. 30, 2015 04:00 PM EDT Reads: 6,945
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
May. 30, 2015 03:45 PM EDT Reads: 2,672
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 30, 2015 02:00 PM EDT Reads: 2,634
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
May. 30, 2015 01:00 PM EDT Reads: 1,222
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 30, 2015 12:00 PM EDT Reads: 2,770
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, will analyze how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Pay...
May. 30, 2015 11:45 AM EDT Reads: 1,034
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
May. 30, 2015 11:30 AM EDT Reads: 4,611
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 30, 2015 11:15 AM EDT Reads: 3,231
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
May. 30, 2015 11:15 AM EDT Reads: 1,954
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
May. 30, 2015 11:15 AM EDT Reads: 1,484
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and real-world impact across consumer and business use cases. Why now? Significant corporate and venture...
May. 30, 2015 11:00 AM EDT Reads: 1,190
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
May. 30, 2015 11:00 AM EDT Reads: 5,954
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
May. 30, 2015 11:00 AM EDT Reads: 1,772
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 30, 2015 10:30 AM EDT Reads: 4,940
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 30, 2015 10:30 AM EDT Reads: 5,742
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
May. 30, 2015 10:30 AM EDT Reads: 1,567
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
May. 30, 2015 10:15 AM EDT Reads: 1,293
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connected devices. In her session at @ThingsExpo, Sarah Cooper, VP Business of Development at M2Mi, will d...
May. 30, 2015 10:00 AM EDT Reads: 1,319
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
May. 30, 2015 09:45 AM EDT Reads: 1,405
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
May. 30, 2015 09:30 AM EDT Reads: 7,416