Click here to close now.

Welcome!

Web 2.0 Authors: Tim Hinds, Kevin Benedict, Elizabeth White, Pat Romanski, Ian Khan

News Feed Item

INSERTING and REPLACING Racepoint Group and Digital Influence Group Partner with The Conversation Project to Take End-of-Life Wishes to the National Stage

Insert after 'Ellen Goodman' in the second graph, first sentence and the tenth graph, first sentence: “...and launched in collaboration with the Institute for Healthcare Improvement (IHI),...”

The corrected release reads:

RACEPOINT GROUP AND DIGITAL INFLUENCE GROUP PARTNER WITH THE CONVERSATION PROJECT TO TAKE END-OF-LIFE WISHES TO THE NATIONAL STAGE

Sister agencies launch a social movement to change the way Americans discuss dying

In the Summer of 2012 public relations agency Racepoint Group and digital marketing agency Digital Influence Group helped to launch The Conversation Project, a social movement dedicated to ensuring every person’s end-of-life wishes are expressed and respected. The sister agencies, wholly-owned by W2 Group, Inc., worked collaboratively with The Conversation Project team to create a program that would integrate the best of digital, social and traditional media to provide consumers with the content, tools and resources needed to help them have “the conversation” with their loved ones.

Founded by Pulitzer Prize winning columnist, Ellen Goodman, and launched in collaboration with the Institute for Healthcare Improvement (IHI), The Conversation Project started with the audacious goal of improving the end of life experience and to help families prepare for and cope with difficult decisions. Starting from the ground up, the agencies set out to help The Conversation Project affect social change by building national awareness about the need to get the family around the kitchen table and talk about this critical issue before its too late.

“We found a partner able to take our passion and vision, work with us collaboratively and create a web presence, a traditional and social media campaign to formally kick off our social movement,” said Ellen Goodman. “The success of our year has been beyond our expectation, particularly when you think about the deeply held feelings and emotions about a subject as deep as end of life."

The agencies built The Conversation Project brand by creating a welcoming, honest and non-intimidating program that would engage, educate and activate consumers around the statement “I want mine to be…” Digital Influence Group created a social destination – http://theconversationproject.org/ – that encourages visitors to share their end-of-life wishes and personal stories, browse others’ stories and discover actionable conversation starters using the “Starter Kit”. Racepoint Group and Digital Influence Group developed a comprehensive social and traditional media program to amplify the program’s messages, raise awareness across national media outlets and fuel social sharing and discussion, thereby getting the conversation started.

“Few opportunities are as profound and important as The Conversation Project. Our immediate reactions and discussions around initial campaign ideas continue to stir and challenge each of our thinking on the inevitable experience of mortality,” said Larry Weber, chairman of Racepoint Group and Digital Influence Group. “We are all part of the target audience and fully appreciate the overall power this campaign has already had. We’re all proud to be able to be part of something so profound.”

This unique collaboration allowed for a hugely successful launch of The Conversation Project’s cornerstone, The Conversation Project website. Since the August 15 launch, there have been more than 60,000 unique website visitors, more than 25,000 “Starter Kit” downloads and significant media attention from the likes of: AARP, The Boston Globe, The San Francisco Chronicle, Forbes, The New York Times, CNN and NPR. In addition, The Conversation Project partnered with ABC World News to further share this message via World News Tonight with Diane Sawyer.

Leading global brands have partnered with the Racepoint Group and Digital Influence Group combination to leverage the power of fully integrated communications and digital activation through PR and social. The agencies jointly deliver breakthrough programs that deliver on the key objectives of: increasing awareness and consideration, fostering dialogue, and creating value-added content to enable clients to build deeper relationships with target audiences. Each has in common a goal of transforming thinking and behavior by creating conversations and relationships, leveraging the most powerful assets on the Web.

About Racepoint Group
Racepoint Group is a global communications firm at the intersection of influence and action. Our seasoned professionals have harnessed the power of print, broadcast, social media and stakeholder management to build communities, drive brand and make our clients leaders. Our counsel is built on research-driven insights to help create and execute nimble campaigns that advance your brand and engage your audiences. Our exploratory nature, work ethic and core competencies in digital marketing, strategic planning, and influencer engagement are reflected in our results. We embrace your mission as our own through a collaborative work style and culture. http://www.racepointgroup.com/

About Digital Influence Group
Digital Influence Group is a full-service digital marketing agency with social media at the core. Digital Influence Group helps companies unlock the social potential of their brands and amplify its impact to drive business results. Using social platforms, value-added content and partnerships, Digital Influence Group cultivates rich, in-market programs that build stronger emotional connections and deeper engagement with our clients’ brands. For more information, visit www.digitalinfluencegroup.com or contact us on Twitter @diginfgrp or on Facebook at www.facebook.com/DigitalInfluence.

About The Conversation Project
The Conversation Project, co-founded by Pulitzer Prize winner Ellen Goodman and launched in collaboration with the Institute for Healthcare Improvement (IHI), is a public engagement campaign with a goal that is both simple and transformative: to have every person’s end-of-life wishes expressed and respected. Too many people die in a manner they would not choose, so The Conversation Project offers people the tools, guidance and resources they need to begin talking with their loved ones, around the kitchen table, about their wishes and preferences. Have you had the conversation? Learn more at: www.theconversationproject.org.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
As we approach the next @ThingsExpo, to be held June 9-11 at the Javits Center in New York, my thoughts naturally turn to the Internet of Things. The IoT is a leviathan—in the best possible sense of the term—that will sweep up most everything in the ocean of data and technology being created today and tomorrow. But rather than try to grasp all of its possible uses, for today I'm looking at “just” the Industrial Internet part. I just read a long paper co-authored by Tim Berners-Lee about the possibility of describing a “web science,” that is, discipline that combines the study involved ...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...