|By Business Wire||
|January 23, 2013 03:40 PM EST||
Insert after 'Ellen Goodman' in the second graph, first sentence and the tenth graph, first sentence: “...and launched in collaboration with the Institute for Healthcare Improvement (IHI),...”
The corrected release reads:
RACEPOINT GROUP AND DIGITAL INFLUENCE GROUP PARTNER WITH THE CONVERSATION PROJECT TO TAKE END-OF-LIFE WISHES TO THE NATIONAL STAGE
Sister agencies launch a social movement to change the way Americans discuss dying
In the Summer of 2012 public relations agency Racepoint Group and digital marketing agency Digital Influence Group helped to launch The Conversation Project, a social movement dedicated to ensuring every person’s end-of-life wishes are expressed and respected. The sister agencies, wholly-owned by W2 Group, Inc., worked collaboratively with The Conversation Project team to create a program that would integrate the best of digital, social and traditional media to provide consumers with the content, tools and resources needed to help them have “the conversation” with their loved ones.
Founded by Pulitzer Prize winning columnist, Ellen Goodman, and launched in collaboration with the Institute for Healthcare Improvement (IHI), The Conversation Project started with the audacious goal of improving the end of life experience and to help families prepare for and cope with difficult decisions. Starting from the ground up, the agencies set out to help The Conversation Project affect social change by building national awareness about the need to get the family around the kitchen table and talk about this critical issue before its too late.
“We found a partner able to take our passion and vision, work with us collaboratively and create a web presence, a traditional and social media campaign to formally kick off our social movement,” said Ellen Goodman. “The success of our year has been beyond our expectation, particularly when you think about the deeply held feelings and emotions about a subject as deep as end of life."
The agencies built The Conversation Project brand by creating a welcoming, honest and non-intimidating program that would engage, educate and activate consumers around the statement “I want mine to be…” Digital Influence Group created a social destination – http://theconversationproject.org/ – that encourages visitors to share their end-of-life wishes and personal stories, browse others’ stories and discover actionable conversation starters using the “Starter Kit”. Racepoint Group and Digital Influence Group developed a comprehensive social and traditional media program to amplify the program’s messages, raise awareness across national media outlets and fuel social sharing and discussion, thereby getting the conversation started.
“Few opportunities are as profound and important as The Conversation Project. Our immediate reactions and discussions around initial campaign ideas continue to stir and challenge each of our thinking on the inevitable experience of mortality,” said Larry Weber, chairman of Racepoint Group and Digital Influence Group. “We are all part of the target audience and fully appreciate the overall power this campaign has already had. We’re all proud to be able to be part of something so profound.”
This unique collaboration allowed for a hugely successful launch of The Conversation Project’s cornerstone, The Conversation Project website. Since the August 15 launch, there have been more than 60,000 unique website visitors, more than 25,000 “Starter Kit” downloads and significant media attention from the likes of: AARP, The Boston Globe, The San Francisco Chronicle, Forbes, The New York Times, CNN and NPR. In addition, The Conversation Project partnered with ABC World News to further share this message via World News Tonight with Diane Sawyer.
Leading global brands have partnered with the Racepoint Group and Digital Influence Group combination to leverage the power of fully integrated communications and digital activation through PR and social. The agencies jointly deliver breakthrough programs that deliver on the key objectives of: increasing awareness and consideration, fostering dialogue, and creating value-added content to enable clients to build deeper relationships with target audiences. Each has in common a goal of transforming thinking and behavior by creating conversations and relationships, leveraging the most powerful assets on the Web.
About Racepoint Group
Racepoint Group is a global communications firm at the intersection of influence and action. Our seasoned professionals have harnessed the power of print, broadcast, social media and stakeholder management to build communities, drive brand and make our clients leaders. Our counsel is built on research-driven insights to help create and execute nimble campaigns that advance your brand and engage your audiences. Our exploratory nature, work ethic and core competencies in digital marketing, strategic planning, and influencer engagement are reflected in our results. We embrace your mission as our own through a collaborative work style and culture. http://www.racepointgroup.com/
About Digital Influence Group
Digital Influence Group is a full-service digital marketing agency with social media at the core. Digital Influence Group helps companies unlock the social potential of their brands and amplify its impact to drive business results. Using social platforms, value-added content and partnerships, Digital Influence Group cultivates rich, in-market programs that build stronger emotional connections and deeper engagement with our clients’ brands. For more information, visit www.digitalinfluencegroup.com or contact us on Twitter @diginfgrp or on Facebook at www.facebook.com/DigitalInfluence.
About The Conversation Project
The Conversation Project, co-founded by Pulitzer Prize winner Ellen Goodman and launched in collaboration with the Institute for Healthcare Improvement (IHI), is a public engagement campaign with a goal that is both simple and transformative: to have every person’s end-of-life wishes expressed and respected. Too many people die in a manner they would not choose, so The Conversation Project offers people the tools, guidance and resources they need to begin talking with their loved ones, around the kitchen table, about their wishes and preferences. Have you had the conversation? Learn more at: www.theconversationproject.org.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 30, 2016 04:30 PM EDT Reads: 1,104
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,263
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 30, 2016 01:30 PM EDT Reads: 968
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,400
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,110
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,515
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 537
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,182
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,659
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Jul. 30, 2016 09:00 AM EDT Reads: 616
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 30, 2016 08:00 AM EDT Reads: 783
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 30, 2016 07:45 AM EDT Reads: 731
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 30, 2016 07:45 AM EDT Reads: 2,419
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 30, 2016 07:30 AM EDT Reads: 1,697
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 30, 2016 07:30 AM EDT Reads: 550
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 30, 2016 05:15 AM EDT Reads: 2,722
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 30, 2016 04:00 AM EDT Reads: 2,151
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 30, 2016 03:00 AM EDT Reads: 1,672
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 30, 2016 02:45 AM EDT Reads: 1,508
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 30, 2016 02:15 AM EDT Reads: 1,202