|By Marketwired .||
|January 23, 2013 12:00 PM EST||
NASHVILLE, TN and BOSTON, MA -- (Marketwire) -- 01/23/13 -- On the heels of announcing $5 million in Series B financing last week, Moontoast, a Facebook Preferred Marketing Developer (PMD), unveiled its Social Rich Media Ad Platform -- the first platform to enable brands to inject Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within the Facebook news feed, in both desktop and mobile environments. Brands can also use the Moontoast platform to boost these rich media Page Posts into Page Post Ads and Sponsored Stories in the news feed.
Lexus, the leading luxury automotive brand, leveraged the Moontoast platform to launch a series of social rich media ads that engaged Lexus fans and their friends at various points along the unveiling of the 2014 Lexus IS and IS F Sport at this month's North American International Auto Show, one of the largest auto events in the world. These rich media units accomplish meaningful business goals within the news feed, such as capturing consumer lead gen information and generating engagement with the new 2014 Lexus IS and IS F Sport design features.
"Moontoast allows us to create deeper engagements with our audience on Facebook. Lexus is pushing the boundaries of what is possible within the Facebook news feed thanks to Moontoast," said Brian Smith, Lexus' Vice President of Marketing.
"Most engagement on Facebook occurs within the news feed," said Daniel Hightower, Moontoast's Director of Business Development. "Marketers understand this and they are clamoring for more creative elbow room within that space. Moontoast provides that additional space at scale, and social rich media advertising drives deeper brand experiences within the Facebook news feed more than ever before. We are thrilled by our customers' feedback to date."
"With this technology we can offer our Facebook fans an easy way to follow Lexus news," continued Smith. "For the first time, one click on their news feed brought them live to Detroit where we launched our all-new IS sedan. It's a seamless way to connect with them."
"Consumers increasingly expect brands to interact with them on their own terms," said Marcus Whitney, Moontoast co-founder and CTO. "In the social context that means the Facebook news feed, where Moontoast's social rich media flourishes."
Moontoast's social rich media ad units work in tandem with the Moontoast Social Analytics Suite, which was built from the ground up to deliver critical insights from the rich media units that help marketers understand and engage with their audiences -- all through the lens of Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement). DITE enables brands to execute social campaigns with rich media experiences that drive consumers along the purchase journey via intelligent targeting on social and mobile. For additional details on the latest version of Moontoast's Social Activation platform, please visit www.moontoast.com/social-rich-media.
Today's announcement underscores continued momentum and follows an exciting year-end for Moontoast. In addition to the company's recent funding and high-profile client wins, the company joined forces with several leading software providers that share their vision of creating the world's best-distributed social advertising and commerce solutions, including ExactTarget, Demandware, Magento, Mercent and PayPal. In June of 2012, Moontoast was also recognized as a Facebook Preferred Marketing Developer (PMD).
Moontoast is an innovative social rich media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. The company's Social Activation Platform empowers brands and agencies to maximize their social advertising ROI by distributing interactive and transactional rich media ads that provide premium social experiences, deliver measurable business results, and create actionable consumer insights. Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology; which enables brands to execute social campaigns, with rich media experiences, that drive consumers along the purchase journey and reaches them through intelligent targeting on social and mobile. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.
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DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
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Dec. 18, 2014 11:30 AM EST Reads: 797
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 18, 2014 11:00 AM EST Reads: 2,084
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 18, 2014 10:30 AM EST Reads: 2,221
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Dec. 18, 2014 10:15 AM EST Reads: 2,047
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Dec. 18, 2014 10:00 AM EST Reads: 1,741
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 18, 2014 10:00 AM EST Reads: 1,863
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 18, 2014 09:30 AM EST Reads: 1,850
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Dec. 18, 2014 09:00 AM EST Reads: 1,173
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 670
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,246
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Dec. 17, 2014 11:00 PM EST Reads: 1,322
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 08:00 PM EST Reads: 1,283
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Dec. 17, 2014 06:30 PM EST Reads: 1,189
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Dec. 17, 2014 11:45 AM EST Reads: 1,428
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Dec. 16, 2014 11:45 PM EST Reads: 1,267
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Dec. 15, 2014 11:45 PM EST Reads: 1,634
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Dec. 15, 2014 10:30 AM EST Reads: 6,857
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 1,940
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Dec. 15, 2014 10:00 AM EST Reads: 1,612