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New research reveals SMB’s strong app-etite for mobile

Sage sees 64% uplift in its mobile app use during big freeze, as growing number of owners turn to apps to run their business away from the office

Newcastle 22nd January - Mobile app adoption is set to rocket over the next few years and transform the way small and medium sized businesses operate, new research from software and services provider Sage UK has revealed. The findings are announced in a week that has seen use of the company's apps soar by two thirds (64%) compared with last week, as business owners turn to mobile devices to minimise the disruption caused by the big freeze.

The Sage Omnibus survey of over 1,000 business owners revealed that 1 in 5 (19%) currently use apps to help run their business on the move, and that figure is expected to double in 2013 as more people anticipate adopting business apps and devices to run them on. The research also identified the most popular use of business apps today to be checking the company's finances (55%), reviewing the state of customer invoices (28%) and updating social media (27%).

The increased availability of superfast broadband and 4G networks means that people are no longer tied to office computers in order to access critical business data - a trend reinforced by this week's winter weather. The Sage Omnibus survey found that half of respondents are regularly using apps to run their business from home in the kitchen (49%), a third from bed (36%) and one in ten (9%) from the barbers/ hairdressers.

Year-on-year Sage has seen a 170% uplift in users of its mobile apps this January compared to last. This week alone has re-iterated the value of mobile apps to businesses with 42% more users logging on yesterday when the snow hit as compared to [Tuesday] last week.

To help businesses take advantage of the app phenomenon, Sage has recently unveiled one of the UK's first business apps designed specifically for Windows 8 desktop and portable devices - Sage 50 Accounts Pulse.

Sage's pioneering app has been designed to deliver top-line financial information to Owner Managers and company Directors, who don't necessarily have accounts experience or software expertise but who need to monitor customers, suppliers, cash flow and profit and loss.

"At Sage, we are focused on giving our customers the freedom, confidence and control they need to achieve their business ambitions," explained Lee Perkins, Managing Director of Sage UK's Small Business Division. "Our research reinforces the fact that remote working is no longer the domain for sales teams or the privileged few, it is critical to the everyday running of most firms and the recent cold snap underlined that fact. Clearly there is a huge demand for business apps, such as our newly launched Sage 50 Accounts Pulse App, and their importance in enabling businesses to fulfil their potential is only set to increase as more firms adopt them over the coming weeks and months."

Sage 50 Accounts Pulse is available for free to Sage 50 Accounts 2013 users until May 2013. Key features of the app include:

  • Your Profitability
    View your profit and loss values for this financial year as interactive graphs and compare month by month values. You can also compare values to the previous financial year to spot trends and take informed decisions.

  • Detailed Profit and Loss
    View a detailed breakdown of your Income and Expenditure. You can see the totals for all categories in your Chart of Accounts and compare the values between months. This helps to identify new opportunities for growth or financial savings.

  • View Bank Transactions
    Drill down on total balances of each bank account to see the transactions in and out that makes up the total. Helps you to check when funds are cleared within your account and query individual transaction amounts.

  • Customer Overview
    See at a glance how effective your credit control is by viewing money owed.

  • Supplier Overview
    View the total amount of money that you owe to help avoid late payments.

  • Helps manage your relationships
    Effectively prepare to meet business contacts with up to date information, recent communications and transactional activity on their account.

The application can be downloaded from the Windows store. Alternatively, visit the Sage website visit for further information.

About Sage (UK) Limited
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. In the UK, Sage provides software and services to more than 830,000 businesses ranging from start-ups to large companies. This software ranges from accounts and ERP, HR and payroll, forecasting and business intelligence to customer relationship management, e-business and help for start-ups. Services include Excel Support, HR Advice, Health and Safety Advice and training courses.

For more press information please contact Elizabeth Daniels:
Email: [email protected]
Phone: 0207 932 5580

Read the original blog entry...

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