Welcome!

Agile Computing Authors: Liz McMillan, Lori MacVittie, Peter Silva, Elizabeth White, Roger Strukhoff

News Feed Item

Blue Cross Blue Shield of Michigan Kicks off Healthy Weight Week with Blues' Employee Pledge to Live a Healthy Lifestyle

The Pursuit of Healthiness begins January 22 on "rid the world of fad diets and gimmicks" day

DETROIT, Jan. 22, 2013 /PRNewswire/ -- Weight loss, health and wellness resolutions have become the top resolution year after year, with 38 percent of Americans making this commitment each January. As part of the Blues' Healthy Weight Week awareness effort and to demonstrate an attainable way to change behavior and live a healthy lifestyle, David Murray, BCBSM Social Media Manager, and new employee to the Blues, will live what the Blues encourage all Michigan residents to do daily: be an active participant in making Michigan healthier.

As an active member of the Detroit community, David founded the Social Media Club chapter of Detroit and is a member of a local food blog team, The Hungry Dudes. He's been quoted in Wall Street Journal, and has been featured in David Meerman Scott's blog, Web Ink Now; and his book, The New Rules of Marketing and PR.

Starting on January 22, Murray will engage in his own Pursuit of Healthiness by working with a dietitian to develop fitness and nutrition goals, and spend the year working to pursue those goals.

"I'm not necessarily the healthiest person, and I don't pretend to fully understand what healthy living requires, and this could be painful," said Murray. "However, I feel it is important as someone who manages a communication channel for our brand to experience what we are communicating with our members: to live a healthy lifestyle. I'm hopeful people will follow my journey, and maybe join me. If people see someone who works for the brand actually practice what we communicate everyday, people will have the opportunity to get to know us, and like what we do."

Murray will begin with setting a benchmark for his current health status by visiting his doctor for a physical. Next, Murray, in partnership with Registered Dietitian and BCBSM Health Coach Grace Derocha, will develop health and wellness goals for February, March and April. Derocha will determine areas of focus for Murray, and coach him throughout his journey. Murray will post video and blog progress reports on AHealthierMichigan.org throughout the duration of the first three months of the plan.

"It is so important to understand why you are motivated to live healthier," said Derocha. "Think about your motivation, weight loss for a special event or building up your stamina to play with your kids – this motivation should drive realistic, attainable goals. Goals should be set daily, weekly and monthly, and be "SMART" (specific, measurable, attainable, realistic and have a time-frame)."

David's journey will be captured on AHealthierMichigan.org/healthymurr, can be followed on BCBSM's Facebook page, as well as on Twitter (@bcbsm and @davemurr), and by following the hashtag #healthymurr. Throughout the campaign, the public will have an opportunity to vote on what meals David should eat, what exercises he will do, what kind of gym clothes he will wear, among other health and wellness related activities. The Blues encourage Michigan residents to share their own personal journey of pursuing healthiness on the aforementioned channels.

BCBSM has remained committed to the health and wellness of Michigan citizens, encouraging all residents to make good decisions, helping to lead Michigan to a healthier future. Yet we still have some work to do. According to the Centers for Disease Control (CDC), 66.1% of Michigan adults (age 18 and over) are overweight, with a body mass index of 25 or higher, and 30.9% of adults were obese, with a body mass index of 30 or greater.

The problem continues with Michigan's youth, as the CDC reports 14.2% of Michigan adolescents in grades nine through 12 being overweight, and 11.9% obese. In children ages two to five years, 16.3% were overweight and 13.3% were obese.

The CDC cites numerous health consequences, which are preventable with the right balance of healthy eating and exercise, as a result of obesity: Coronary heart disease; Type 2 diabetes; Cancers (endometrial, breast, and colon); Hypertension (high blood pressure); Dyslipidemia (for example, high total cholesterol or high levels of triglycerides); Stroke; Liver and Gallbladder disease; Sleep apnea and respiratory problems; Osteoarthritis (a degeneration of cartilage and its underlying bone within a joint); Gynecological problems (abnormal menses, infertility).

"Good nutrition and regular exercise are imperative to a healthy lifestyle and prevention of chronic conditions," Derocha added. "Even by decreasing your weight by 5%-10% can prevent certain chronic conditions, such as type 2 diabetes, heart disease and hypertension."

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

SOURCE Blue Cross Blue Shield of Michigan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...