|By Shelly Palmer||
|January 19, 2013 03:01 AM EST||
Remember “liking” a group on Facebook called, “Big Booty Rules?” You will… when someone uses Graph Search to find it… and you.
The biggest news in the tech world this week was Graph Search: Facebook’s first true attempt at search. It’s an “inside baseball” name for a very interesting search tool. Graph Search is not a web search, but rather a people search: you’re able to enter phrases in regular English (like “my friends in California who like pizza”) and Graph will show you relevant results. Graph Search currently focuses on photos, people, places and interests, but Facebook CEO Mark Zuckerberg said it will expand to cover more areas soon.
Graph Search is only in beta right now and available exclusively on the Web version of Facebook, but soon each and every one of Facebook’s billion users will be able to find friends and others around the world who like any given topic.
Want to compile a list of all your Facebook friends who have two heads, eat their young on Thursdays and are Martian? It’s easier than ever, thanks to Graph Search.
We’ve Got Work to Do – Serious, Real Work!
Joking aside, what this means is that each and every one of us is going to have to spend hours sorting through our Activity Log sooner rather than later, making sure nothing that we’re not ready for the world to see is on there. Isn’t this exactly how you wanted to spend this weekend? You know the scariest part? There’s no way to opt out. (Perhaps a Homeland marathon is in order… this may take a while.)
Why Activity Log Rather Than Your Timeline?
Because just deleting something from your Timeline doesn’t really delete it! Go to Settings, Privacy Settings, Use Activity Log. Sorry: it’s the only way.
Why Can’t I Opt Out?
About a month ago, Facebook made a tiny change that made it impossible for users to opt out of search. At the time, it didn’t mean much – you could lock your profile down and still fly pretty much below the radar. But now, that subtle tweak is a lot more insidious. Zuckerberg said that privacy is of the utmost importance (Is this the first time he’s ever said that?) and that only the content you’ve shared with friends, friends of friends or the public will be found in Graph Search.
But what about that picture of you and a group of friends from New Year’s after you’ve had a little too much to drink? You hid it from your timeline, but did you actually delete it? Did your remove the tag? The friends you’re with in that picture are still tagged… and now their friends can find that photo in Graph Search.
Suddenly, we need to become experts of our Activity Log.
Facebook says we’re going to be able to review our Activity Log before Graph Search goes worldwide. You better get started on that right away; otherwise, you’re going to be in a world of fun.
What Will You Be Known For?
I “like” about 100 things on Facebook. I have Facebook friends who like thousands of things. Maybe 999 of those things are innocuous, but what about that band you liked in college that made the news after sacrificing a live rabbit at one of their shows? Do you want to be associated with that?
Within hours of the announcement, Gizmodo had already culled together a list of people who are now sharing horrible things about themselves thanks to Graph Search. Don’t let yourself become known for liking a page you thought was funny a long time ago, but in retrospect is inappropriate or offensive.
So… What Do I Do About This?
To best protect yourself, you should do what you should have been doing all along.
- Make sure your default preference is to share with friends only – this cuts down access to your interests and photos most dramatically.
- Go through your likes with a fine-toothed comb. Make sure anything you’re not 100 percent behind is un-liked.
- Untag the photos you don’t like. Request inappropriate photos be taken down.
The most important thing to do, though, is to stay on top of things. Facebook has a nasty habit of tweaking its default security settings without really letting us know. Your account may once have been locked down exactly how you wanted it to be, but one settings change suddenly opened up a new world to your innermost memories. Stay aware.
What Else Does This Mean?
It just became a lot easier for advertisers to create targeted marketing. Going back to that earlier example, when you searched for friends in California who like pizza, between Jack and Jill’s pages is an ad for California Pizza Kitchen. How convenient, and how profitable for Facebook! Our searches, our profiles and our lives have become cheap, endless data pools for companies around the world.
Creepiness Times Ten
To bring the scare factor to a whole other level, maybe you’ll remember that back in September, Facebook started tracking and logging each and every one of your searches. (Google has been doing this for years, so don’t get your knickers in a knot.) The search data was never made public – it’s there as a record for you, if you’d ever want it for some reason – but many Facebook users were shocked to see the list of friends they’ve “stalked” show up so naturally.
The Huffington Post has the easiest way for you to purge your history:
To review your search history, go to your Facebook profile, navigate to the “Activity Log” button on the right-hand side of the page, click the “Search” tab in the column on the left-hand side of the page and gasp in horror. (To find the “Search” tab, you may need to click “More” under the section that begins with “Photos.”) You can delete individual queries or clear the search activity by clicking “Clear Searches” at the top of the page.
It’s amazing – awe-inspiring, actually – how much Facebook stores about each of us. Remember: data is more valuable in the presence and context of other data. There will be logs of everything we do forever. So, if you put it on the Internet, it’ll be available forever. New words to live by: “Like at your own risk.”
Don’t get trapped. Protect yourself and your reputation. Take control of your Facebook today. Thanks, Zuck. This is exactly how I wanted to spend my first weekend getting home after CES.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 29, 2016 05:15 AM EDT Reads: 3,261
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 05:00 AM EDT Reads: 1,963
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 29, 2016 04:30 AM EDT Reads: 3,233
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 03:30 AM EDT Reads: 966
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 29, 2016 02:45 AM EDT Reads: 1,485
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 29, 2016 02:00 AM EDT Reads: 1,323
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,474
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 01:00 AM EDT Reads: 1,405
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 29, 2016 12:45 AM EDT Reads: 2,052
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 28, 2016 11:00 PM EDT Reads: 2,376
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 28, 2016 07:00 PM EDT Reads: 3,640
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 07:00 PM EDT Reads: 1,265
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 28, 2016 06:45 PM EDT Reads: 2,914
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 28, 2016 03:45 PM EDT Reads: 2,548
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 28, 2016 02:00 PM EDT Reads: 2,938
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 28, 2016 01:00 PM EDT Reads: 2,364
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 28, 2016 11:00 AM EDT Reads: 4,071
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 28, 2016 10:45 AM EDT Reads: 1,642
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 28, 2016 09:45 AM EDT Reads: 2,281
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 28, 2016 09:15 AM EDT Reads: 1,218