Welcome!

Web 2.0 Authors: Elizabeth White, Pat Romanski, Liz McMillan, Plutora Blog, Jnan Dash

Blog Feed Post

Thanks, Zuck: I’m So Excited to Spend My Weekend Sorting Out My Activity Log

Remember “liking” a group on Facebook called, “Big Booty Rules?” You will… when someone uses Graph Search to find it… and you.

The biggest news in the tech world this week was Graph Search: Facebook’s first true attempt at search. It’s an “inside baseball” name for a very interesting search tool. Graph Search is not a web search, but rather a people search: you’re able to enter phrases in regular English (like “my friends in California who like pizza”) and Graph will show you relevant results. Graph Search currently focuses on photos, people, places and interests, but Facebook CEO Mark Zuckerberg said it will expand to cover more areas soon.

Facebook Graph SearchGraph Search is only in beta right now and available exclusively on the Web version of Facebook, but soon each and every one of Facebook’s billion users will be able to find friends and others around the world who like any given topic.

Want to compile a list of all your Facebook friends who have two heads, eat their young on Thursdays and are Martian? It’s easier than ever, thanks to Graph Search.

We’ve Got Work to Do – Serious, Real Work!

Joking aside, what this means is that each and every one of us is going to have to spend hours sorting through our Activity Log sooner rather than later, making sure nothing that we’re not ready for the world to see is on there. Isn’t this exactly how you wanted to spend this weekend? You know the scariest part? There’s no way to opt out. (Perhaps a Homeland marathon is in order… this may take a while.)

Why Activity Log Rather Than Your Timeline?

Because just deleting something from your Timeline doesn’t really delete it! Go to Settings, Privacy Settings, Use Activity Log. Sorry: it’s the only way.

Why Can’t I Opt Out?

About a month ago, Facebook made a tiny change that made it impossible for users to opt out of search. At the time, it didn’t mean much – you could lock your profile down and still fly pretty much below the radar. But now, that subtle tweak is a lot more insidious. Zuckerberg said that privacy is of the utmost importance (Is this the first time he’s ever said that?) and that only the content you’ve shared with friends, friends of friends or the public will be found in Graph Search.

But what about that picture of you and a group of friends from New Year’s after you’ve had a little too much to drink? You hid it from your timeline, but did you actually delete it? Did your remove the tag? The friends you’re with in that picture are still tagged… and now their friends can find that photo in Graph Search.

Suddenly, we need to become experts of our Activity Log.

Facebook says we’re going to be able to review our Activity Log before Graph Search goes worldwide. You better get started on that right away; otherwise, you’re going to be in a world of fun.

What Will You Be Known For?

Facebook LikeI “like” about 100 things on Facebook. I have Facebook friends who like thousands of things. Maybe 999 of those things are innocuous, but what about that band you liked in college that made the news after sacrificing a live rabbit at one of their shows? Do you want to be associated with that?

Within hours of the announcement, Gizmodo had already culled together a list of people who are now sharing horrible things about themselves thanks to Graph Search. Don’t let yourself become known for liking a page you thought was funny a long time ago, but in retrospect is inappropriate or offensive.

So… What Do I Do About This?

To best protect yourself, you should do what you should have been doing all along.

  • Make sure your default preference is to share with friends only – this cuts down access to your interests and photos most dramatically.
  • Go through your likes with a fine-toothed comb. Make sure anything you’re not 100 percent behind is un-liked.
  • Untag the photos you don’t like. Request inappropriate photos be taken down.

The most important thing to do, though, is to stay on top of things. Facebook has a nasty habit of tweaking its default security settings without really letting us know. Your account may once have been locked down exactly how you wanted it to be, but one settings change suddenly opened up a new world to your innermost memories. Stay aware.

What Else Does This Mean?

It just became a lot easier for advertisers to create targeted marketing. Going back to that earlier example, when you searched for friends in California who like pizza, between Jack and Jill’s pages is an ad for California Pizza Kitchen. How convenient, and how profitable for Facebook! Our searches, our profiles and our lives have become cheap, endless data pools for companies around the world.

Creepiness Times Ten

To bring the scare factor to a whole other level, maybe you’ll remember that back in September, Facebook started tracking and logging each and every one of your searches. (Google has been doing this for years, so don’t get your knickers in a knot.) The search data was never made public – it’s there as a record for you, if you’d ever want it for some reason – but many Facebook users were shocked to see the list of friends they’ve “stalked” show up so naturally.

The Huffington Post has the easiest way for you to purge your history:

To review your search history, go to your Facebook profile, navigate to the “Activity Log” button on the right-hand side of the page, click the “Search” tab in the column on the left-hand side of the page and gasp in horror. (To find the “Search” tab, you may need to click “More” under the section that begins with “Photos.”) You can delete individual queries or clear the search activity by clicking “Clear Searches” at the top of the page.

It’s amazing – awe-inspiring, actually – how much Facebook stores about each of us. Remember: data is more valuable in the presence and context of other data. There will be logs of everything we do forever. So, if you put it on the Internet, it’ll be available forever. New words to live by: “Like at your own risk.”

Don’t get trapped. Protect yourself and your reputation. Take control of your Facebook today. Thanks, Zuck. This is exactly how I wanted to spend my first weekend getting home after CES.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@ThingsExpo Stories
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...