|By Shelly Palmer||
|January 19, 2013 03:01 AM EST||
Remember “liking” a group on Facebook called, “Big Booty Rules?” You will… when someone uses Graph Search to find it… and you.
The biggest news in the tech world this week was Graph Search: Facebook’s first true attempt at search. It’s an “inside baseball” name for a very interesting search tool. Graph Search is not a web search, but rather a people search: you’re able to enter phrases in regular English (like “my friends in California who like pizza”) and Graph will show you relevant results. Graph Search currently focuses on photos, people, places and interests, but Facebook CEO Mark Zuckerberg said it will expand to cover more areas soon.
Graph Search is only in beta right now and available exclusively on the Web version of Facebook, but soon each and every one of Facebook’s billion users will be able to find friends and others around the world who like any given topic.
Want to compile a list of all your Facebook friends who have two heads, eat their young on Thursdays and are Martian? It’s easier than ever, thanks to Graph Search.
We’ve Got Work to Do – Serious, Real Work!
Joking aside, what this means is that each and every one of us is going to have to spend hours sorting through our Activity Log sooner rather than later, making sure nothing that we’re not ready for the world to see is on there. Isn’t this exactly how you wanted to spend this weekend? You know the scariest part? There’s no way to opt out. (Perhaps a Homeland marathon is in order… this may take a while.)
Why Activity Log Rather Than Your Timeline?
Because just deleting something from your Timeline doesn’t really delete it! Go to Settings, Privacy Settings, Use Activity Log. Sorry: it’s the only way.
Why Can’t I Opt Out?
About a month ago, Facebook made a tiny change that made it impossible for users to opt out of search. At the time, it didn’t mean much – you could lock your profile down and still fly pretty much below the radar. But now, that subtle tweak is a lot more insidious. Zuckerberg said that privacy is of the utmost importance (Is this the first time he’s ever said that?) and that only the content you’ve shared with friends, friends of friends or the public will be found in Graph Search.
But what about that picture of you and a group of friends from New Year’s after you’ve had a little too much to drink? You hid it from your timeline, but did you actually delete it? Did your remove the tag? The friends you’re with in that picture are still tagged… and now their friends can find that photo in Graph Search.
Suddenly, we need to become experts of our Activity Log.
Facebook says we’re going to be able to review our Activity Log before Graph Search goes worldwide. You better get started on that right away; otherwise, you’re going to be in a world of fun.
What Will You Be Known For?
I “like” about 100 things on Facebook. I have Facebook friends who like thousands of things. Maybe 999 of those things are innocuous, but what about that band you liked in college that made the news after sacrificing a live rabbit at one of their shows? Do you want to be associated with that?
Within hours of the announcement, Gizmodo had already culled together a list of people who are now sharing horrible things about themselves thanks to Graph Search. Don’t let yourself become known for liking a page you thought was funny a long time ago, but in retrospect is inappropriate or offensive.
So… What Do I Do About This?
To best protect yourself, you should do what you should have been doing all along.
- Make sure your default preference is to share with friends only – this cuts down access to your interests and photos most dramatically.
- Go through your likes with a fine-toothed comb. Make sure anything you’re not 100 percent behind is un-liked.
- Untag the photos you don’t like. Request inappropriate photos be taken down.
The most important thing to do, though, is to stay on top of things. Facebook has a nasty habit of tweaking its default security settings without really letting us know. Your account may once have been locked down exactly how you wanted it to be, but one settings change suddenly opened up a new world to your innermost memories. Stay aware.
What Else Does This Mean?
It just became a lot easier for advertisers to create targeted marketing. Going back to that earlier example, when you searched for friends in California who like pizza, between Jack and Jill’s pages is an ad for California Pizza Kitchen. How convenient, and how profitable for Facebook! Our searches, our profiles and our lives have become cheap, endless data pools for companies around the world.
Creepiness Times Ten
To bring the scare factor to a whole other level, maybe you’ll remember that back in September, Facebook started tracking and logging each and every one of your searches. (Google has been doing this for years, so don’t get your knickers in a knot.) The search data was never made public – it’s there as a record for you, if you’d ever want it for some reason – but many Facebook users were shocked to see the list of friends they’ve “stalked” show up so naturally.
The Huffington Post has the easiest way for you to purge your history:
To review your search history, go to your Facebook profile, navigate to the “Activity Log” button on the right-hand side of the page, click the “Search” tab in the column on the left-hand side of the page and gasp in horror. (To find the “Search” tab, you may need to click “More” under the section that begins with “Photos.”) You can delete individual queries or clear the search activity by clicking “Clear Searches” at the top of the page.
It’s amazing – awe-inspiring, actually – how much Facebook stores about each of us. Remember: data is more valuable in the presence and context of other data. There will be logs of everything we do forever. So, if you put it on the Internet, it’ll be available forever. New words to live by: “Like at your own risk.”
Don’t get trapped. Protect yourself and your reputation. Take control of your Facebook today. Thanks, Zuck. This is exactly how I wanted to spend my first weekend getting home after CES.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 30, 2017 02:15 AM EDT Reads: 4,090
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 30, 2017 01:30 AM EDT Reads: 2,614
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 30, 2017 01:15 AM EDT Reads: 1,211
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 30, 2017 12:15 AM EDT Reads: 3,562
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 29, 2017 09:30 PM EDT Reads: 2,457
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Mar. 29, 2017 06:30 PM EDT Reads: 2,761
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 29, 2017 03:15 PM EDT Reads: 2,282
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 02:30 PM EDT Reads: 818
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 29, 2017 02:30 PM EDT Reads: 2,347
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 29, 2017 02:30 PM EDT Reads: 3,894
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 29, 2017 02:15 PM EDT Reads: 3,349
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 29, 2017 01:30 PM EDT Reads: 1,815
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Mar. 29, 2017 12:15 PM EDT Reads: 7,994
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 29, 2017 11:45 AM EDT Reads: 2,643
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 29, 2017 11:00 AM EDT Reads: 3,517
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 29, 2017 10:15 AM EDT Reads: 1,800
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 29, 2017 10:00 AM EDT Reads: 2,399
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 29, 2017 08:45 AM EDT Reads: 999
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,613
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,129