Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Richard Hale, William Schmarzo, Moshe Kranc

News Feed Item

Latest in High-End Beer Marketing: BECK'S SAPPHIRE Opens Pop-Up "Jewelry Store" in Beverly Hills

Launch event featured Shenae Grimes, Jessica Lowndes & Krysten Ritter, alongside installation by celebrated artist Moritz Waldemeyer

ST. LOUIS, Jan. 18, 2013 /PRNewswire/ -- Today BECK'S opened a pop-up "jewelry store" in Beverly Hills to celebrate BECK'S SAPPHIRE, the latest innovation in high-end beer. The space will host a series of private events over the next few weeks, with the official opening last night. The BECK'S SAPPHIRE space can be found at the corner of Rodeo Drive and Santa Monica Boulevard (9495 South Santa Monica Boulevard, Beverly Hills).

(Logo: http://photos.prnewswire.com/prnh/20130102/NY35671LOGO-a )

For the official opening, BECK'S SAPPHIRE hosted a private event last night featuring a mix of rising stars from across greater L.A. Celebrities in attendance included Shenae Grimes (90210), Jessica Lowndes (90210) and Krysten Ritter (Don't Trust the B- in Apartment 23).

The brand will open three additional spaces in the most prized real estate locations across the United States, including SoHo in New York City, on Michigan Ave. in Chicago and along South Beach in Miami. 

All of the BECK'S SAPPHIRE pop-up "jewelry stores" will showcase a unique art installation designed by Moritz Waldemeyer, the famed German designer and engineer. The spaces feature a clean, modern aesthetic, interspersed with the exclusive artwork designed by Waldemeyer, whose work represents a "fusion of technology, art, fashion and design." Waldemeyer has worked with some of the most iconic names in entertainment, including Rihanna, U2, Ellie Goulding and many others. 

"Beck's Sapphire has been well received by consumers at events from coast to coast. It took our engineers more than two years to develop this smooth of a beer and our exclusive black bottle," said Chris Curtis, brand manager, Beck's. "The pop-up space gives us an opportunity to showcase Beck's Sapphire to our friends in Los Angeles in a truly special way. We invite new and old friends across L.A. to stop by and see this celebration of German beer and German innovation."

To capture the introduction, BECK'S SAPPHIRE filmed a special video featuring an exotic black panther adorned with a necklace with a rare sapphire gem. Model Ivana Korab walked the panther down Rodeo Drive through the BECK'S "jewelry store" front door to deliver the sapphire gem to its proper place in the art installation. The model was dressed by HUGO BOSS and shot with Leica cameras. The film will be introduced through NOWNESS later this month. 

"We have established a special relationship with Hugo Boss and Leica Camera," said Curtis. "Hugo Boss, Leica Camera and Beck's share a German heritage and sit at the pinnacle of German innovation, design and engineering. We are very proud to work with them and showcase their tradition of German innovation."

The rest of the world will be introduced to BECK'S SAPPHIRE during the Super Bowl on Feb 3, the largest stage in advertising. Over 112 million consumers will view the ad on February 3, which features a surprising admirer and a special remix of a well-known '90s anthem. BECK'S SAPPHIRE will release the details of its Super Bowl spot at a later date. 

About BECK'S SAPPHIRE
BECK'S SAPPHIRE is brewed with German sapphire aroma hops, which are traditionally used as a finishing or conditioning hop. German sapphire hops give BECK'S SAPPHIRE its distinctly smooth finish. You will find BECK'S SAPPHIRE in high-end clubs, bars and restaurants in Los Angeles and nationwide. It is also be available in premium grocery and liquor accounts nationwide in 12-oz black glass bottles in six- and 12-packs.

For more details, please visit www.facebook.com/becksbeer or www.beckssapphire.com.

SOURCE Beck's

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...