Agile Computing Authors: Elizabeth White, John Mertic, Pat Romanski, Carmen Gonzalez, Liz McMillan

News Feed Item

Update: Rocket Fuel Continues Its Path of Record-Setting Programmatic Buying Growth

2012 Proved to Be a Stellar Growth Year for Rocket Fuel's Revenues, Client Base, and Headcount, and Proof of Programmatic Buying's Longevity

REDWOOD CITY, CA -- (Marketwire) -- 01/18/13 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced today it achieved record revenue of $107 million and more than doubled its staff in 2012. The company's annual revenue increased by 138%, and Rocket Fuel had its strongest year of client additions and employee headcount since inception.

Programmatic buying -- the ability to bid on an advertising inventory source, in real time, for the opportunity to show one specific ad to one consumer in one specific context, continues to gain momentum. Research firm IDC has projected that programmatic buying will grow at 53% per year between 2011 and 2016, and will account for 58% of indirect display ad sales and 20% of all display advertising. Furthermore, IDC cites programmatic buying as the fastest growing sector in digital advertising, eclipsing mobile, video, and social advertising spending. eMarketer, Parks Associates, and Forrester have all published independent analysis that confirms the growth and impact of programmatic buying across the digital advertising ecosystem.

2012 Rocket Fuel Highlights:

  • Revenue: Revenue grew from $45M to $107M with growth from new customers in new markets as well as repeat customers shifting more budget to Rocket Fuel.
  • Advertisers: The number of new advertisers with Rocket Fuel increased 93% in 2012 over 2011, significantly improving the company's market share.
  • Technology: Achievements in its programmatic buying solution:
    • The artificial intelligence technology platform now simultaneously addresses 26.237 billion daily real-time-biddable (RTB) impressions across display, video, mobile, and Facebook advertising inventory
    • Full RTB integration with Facebook's Advertising Exchange (FBX)
    • 8,424 CPU cores across five worldwide datacenters
  • People Growth: Total staff increased 126% from 128 employees at year-end in 2011, to 289 employees at year-end in 2012; leadership was further strengthened with the addition of six new executives: Eric Porres as CMO; Scott Spaulding as Vice President of East Coast Sales; Oliver Hülse as General Manager of Germany; Aaron Kaliner as Vice President of Enterprise Sales; JoAnn Covington as General Counsel; and Derek Sidebottom as Vice President of People. Ron Codd, PeopleSoft's former CFO, joined Rocket Fuel's board of directors.
  • Worldwide Growth: Rocket Fuel opened six additional offices, further solidifying its global presence with new offices in Amsterdam, Atlanta, Hamburg, Raleigh-Durham, Toronto, Washington DC. It now has offices in 15 cities worldwide. Rocket Fuel also entered the emerging Japanese programmatic-buying market, aligning with Japan's largest digital marketing company, cyber communications inc. (cci), a wholly-owned subsidiary of Dentsu. Under the terms of the strategic alliance, cci runs its digital ad-management service, "PerformanceX Management," on top of Rocket Fuel's platform, offering full-service brand and direct response campaigns to clients.
  • Funding: A $50 million Series C-1 investment, led by Northgate Capital, with additional investment from Cross Creek Capital, Mohr Davidow Ventures, Nokia Growth Capital, Summit Partners, and Comerica. Karey Barker from Cross Creek Capital and Greg S. Goldfarb from Summit Partners joined as board observers.
  • Recognition: The company received 11 different industry awards, including Forbes' Most Promising Companies in America (ranked #22), the AlwaysOn Global 250 (2 consecutive years) and OnMedia 100 (3 consecutive years), JMP Securities' Hot 100 Software Companies, and was named one of Bay Area's Top Workplaces in 2012 according to Workplace Dynamics.

"When we started Rocket Fuel in 2008, we believed that marketers and agency media teams would want smart robots buying and optimizing online ad space for them. It has been a true privilege to work with our investors and our employees to make this vision a reality," said George John, CEO of Rocket Fuel. "Since founding the company, all trends have gone in our favor:

  • marketers became more serious about delivering quantifiable results through digital advertising,
  • the supply of digital ad space has become increasingly abundant, liquid, and purchasable programmatically,
  • consumers have accelerated their ecommerce activity and time spent with digital media, across social sites, video, and through mobile devices,
  • computational power has become increasingly inexpensive while software for managing big data has become increasingly robust.

Broadly, the prospects for artificial intelligence and robotics have become more evident over time -- such as Watson winning Jeopardy®, the Curiosity rover landing itself on Mars, and self-driving cars becoming abundant. It's an incredibly exciting time to be part of the advertising economy, with a $500Bn global advertising market that has made itself increasingly available to Rocket Fuel's programmatic buying platform, such as Facebook's creation of its exchange."

About Rocket Fuel
Follow Rocket Fuel on Twitter
Follow Rocket Fuel on Facebook
Read the Rocket Fuel Blog

About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...