|By Marketwired .||
|January 18, 2013 05:16 PM EST||
REDWOOD CITY, CA -- (Marketwire) -- 01/18/13 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced today it achieved record revenue of $107 million and more than doubled its staff in 2012. The company's annual revenue increased by 138%, and Rocket Fuel had its strongest year of client additions and employee headcount since inception.
Programmatic buying -- the ability to bid on an advertising inventory source, in real time, for the opportunity to show one specific ad to one consumer in one specific context, continues to gain momentum. Research firm IDC has projected that programmatic buying will grow at 53% per year between 2011 and 2016, and will account for 58% of indirect display ad sales and 20% of all display advertising. Furthermore, IDC cites programmatic buying as the fastest growing sector in digital advertising, eclipsing mobile, video, and social advertising spending. eMarketer, Parks Associates, and Forrester have all published independent analysis that confirms the growth and impact of programmatic buying across the digital advertising ecosystem.
2012 Rocket Fuel Highlights:
- Revenue: Revenue grew from $45M to $107M with growth from new customers in new markets as well as repeat customers shifting more budget to Rocket Fuel.
- Advertisers: The number of new advertisers with Rocket Fuel increased 93% in 2012 over 2011, significantly improving the company's market share.
- Technology: Achievements in its programmatic buying solution:
- The artificial intelligence technology platform now simultaneously addresses 26.237 billion daily real-time-biddable (RTB) impressions across display, video, mobile, and Facebook advertising inventory
- Full RTB integration with Facebook's Advertising Exchange (FBX)
- 8,424 CPU cores across five worldwide datacenters
- People Growth: Total staff increased 126% from 128 employees at year-end in 2011, to 289 employees at year-end in 2012; leadership was further strengthened with the addition of six new executives: Eric Porres as CMO; Scott Spaulding as Vice President of East Coast Sales; Oliver Hülse as General Manager of Germany; Aaron Kaliner as Vice President of Enterprise Sales; JoAnn Covington as General Counsel; and Derek Sidebottom as Vice President of People. Ron Codd, PeopleSoft's former CFO, joined Rocket Fuel's board of directors.
- Worldwide Growth: Rocket Fuel opened six additional offices, further solidifying its global presence with new offices in Amsterdam, Atlanta, Hamburg, Raleigh-Durham, Toronto, Washington DC. It now has offices in 15 cities worldwide. Rocket Fuel also entered the emerging Japanese programmatic-buying market, aligning with Japan's largest digital marketing company, cyber communications inc. (cci), a wholly-owned subsidiary of Dentsu. Under the terms of the strategic alliance, cci runs its digital ad-management service, "PerformanceX Management," on top of Rocket Fuel's platform, offering full-service brand and direct response campaigns to clients.
- Funding: A $50 million Series C-1 investment, led by Northgate Capital, with additional investment from Cross Creek Capital, Mohr Davidow Ventures, Nokia Growth Capital, Summit Partners, and Comerica. Karey Barker from Cross Creek Capital and Greg S. Goldfarb from Summit Partners joined as board observers.
- Recognition: The company received 11 different industry awards, including Forbes' Most Promising Companies in America (ranked #22), the AlwaysOn Global 250 (2 consecutive years) and OnMedia 100 (3 consecutive years), JMP Securities' Hot 100 Software Companies, and was named one of Bay Area's Top Workplaces in 2012 according to Workplace Dynamics.
"When we started Rocket Fuel in 2008, we believed that marketers and agency media teams would want smart robots buying and optimizing online ad space for them. It has been a true privilege to work with our investors and our employees to make this vision a reality," said George John, CEO of Rocket Fuel. "Since founding the company, all trends have gone in our favor:
- marketers became more serious about delivering quantifiable results through digital advertising,
- the supply of digital ad space has become increasingly abundant, liquid, and purchasable programmatically,
- consumers have accelerated their ecommerce activity and time spent with digital media, across social sites, video, and through mobile devices,
- computational power has become increasingly inexpensive while software for managing big data has become increasingly robust.
Broadly, the prospects for artificial intelligence and robotics have become more evident over time -- such as Watson winning Jeopardy®, the Curiosity rover landing itself on Mars, and self-driving cars becoming abundant. It's an incredibly exciting time to be part of the advertising economy, with a $500Bn global advertising market that has made itself increasingly available to Rocket Fuel's programmatic buying platform, such as Facebook's creation of its exchange."
About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
Apr. 27, 2015 01:00 PM EDT
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
Apr. 27, 2015 01:00 PM EDT
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
Apr. 27, 2015 12:00 PM EDT Reads: 1,801
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
Apr. 27, 2015 12:00 PM EDT Reads: 1,678
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Apr. 27, 2015 12:00 PM EDT Reads: 2,329
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
Apr. 27, 2015 11:00 AM EDT Reads: 1,478
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
Apr. 27, 2015 11:00 AM EDT Reads: 5,181
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
Apr. 27, 2015 11:00 AM EDT Reads: 1,633
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
Apr. 27, 2015 11:00 AM EDT Reads: 1,729
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
Apr. 27, 2015 11:00 AM EDT Reads: 3,591
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
Apr. 27, 2015 11:00 AM EDT Reads: 2,573
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Apr. 27, 2015 11:00 AM EDT Reads: 2,117
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Apr. 27, 2015 11:00 AM EDT Reads: 2,105
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Apr. 27, 2015 11:00 AM EDT Reads: 2,892
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Apr. 27, 2015 11:00 AM EDT Reads: 2,117
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
Apr. 27, 2015 11:00 AM EDT Reads: 1,758
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
Apr. 27, 2015 10:45 AM EDT Reads: 1,434
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Apr. 27, 2015 10:00 AM EDT Reads: 6,220
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this case) takes into account the number and quality of contextual references that a user receives.
Apr. 27, 2015 10:00 AM EDT Reads: 2,020
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
Apr. 27, 2015 10:00 AM EDT Reads: 2,221