|By Matthew Lobas||
|January 16, 2013 07:00 PM EST||
- Breakthrough hair care brand – Swell Hair – launches with new three-step system to bring volume and health to fine, limp and thinning hair
- Products are available to buy via its online shop www.swellhair.co.uk/shop
- Launch discounts available via Swell VIP community on Facebook https://www.facebook.com/swellhairuk
- Swell VIP members – now over 2,000 - are already guiding the brand’s future decisions. The first 500 had the chance to try the products before launch
London – January 17, 2013 – Flat and lifeless hair should be a thing of the past thanks to the launch today of Swell, a new breakthrough natural hair care brand that brings real volume to fine, limp or thinning hair. Swell’s three-step system of Advanced Volumizing Shampoo, Advanced Volumizing Conditioner and Root Nutrient Complex Spray is like a beauty and health treatment for hair that lacks volume. The products are now available for purchase via Swell’s Online Shop.
Swell is different to other hair care brands because it wants to be guided by consumers and has set up the Swell VIP community on Facebook to receive advice on a regular basis. Swell VIP has gathered over 2,000 members already and the first 500 were given the opportunity to try the products and provide feedback before launch. Since then VIP members have been actively engaging with Swell, providing invaluable feedback and sharing their thoughts about the range – including new product development.
Swell. No compromises – Natural BUT very effective
Swell, the brainchild of a homeopath, Jonathan Stallick and a hairstylist to the stars, Andrew Bidwell, is a breakthrough brand in the hair sector because it works on both the hair and the follicles that create hair. Swell delivers immediate volume, improved hair growth and less fall out. Swell’s root nutrient complex, a blend of 18 natural ingredients, creates stronger, thicker and healthier hair with a natural shine.
Swell uses a minimum 97% naturally sourced ingredients, without silicones, parabens or other chemical nasties, delivering glamour with goodness.
The three products in the Swell range are:
1) Advanced Volumizing Shampoo (250 ml) at £23 – The shampoo has an elegant champagne colour and a delicious signature aroma from pure essential oils. It is double concentrated – making it very economical - and each bottle should last between one and two months depending on the amount of hair. Its powerful and colour-safe treatment leaves the hair squeaky clean and starts the volumizing and conditioning process.
2) Advanced Volumizing Conditioner (250ml) at £26 - The conditioner is nourishing, leaves no residue (no silicones in Swell) and delivers intense moisturising superior volume and a luxuriant gloss. Its natural ingredients include anti-static and detangling agents to increase combability and blow dries that hold.
3) Root Nutrient Complex Spray (100ml) at £30 – This is the vital third Step: a unique blend of eighteen active botanical extracts that creates superior volume all day long. The root spray feeds the roots to produce healthier, stronger hair. The root spray also assists styling, volume and hold between washes.
Each product is fitted with an easy to use pump applicator to deliver exactly the right amount of product for each hair type. This makes the products very economical and the effects tailored to each individual. Unlike other brands that encourage people to use more of the product to drive sales, Swell provides clear instructions to help consumers use just the right amount to deliver beautiful and healthy hair with genuine volume.
Special VIP benefits
Every month Swell will be giving its Swell VIPs the special inside track on what Swell is planning and will update them about how their advice is shaping what Swell will do next. All VIPs will also have an exclusive access to promotions, experiences, information and prizes. The January promotion (ending 31st January) includes a special VIP discount code to buy the products from the Swell online shop . All orders over £45 are post and packing free. With this discount the shampoo is only £14.95 (normally £23); conditioner £16.90 (normally £26) and the root nutrient spray £19.50 (normally £30). There is no limit to the number of times this code can be used or to the amount of product that can be purchased.
Brilliant! Like a blow dry in a bottle!
Swell VIP members, who had the chance to sample Swell before the rest of the world are already loving the products and recognising the benefits of using Swell treatment – such as additional volume and hold, instant detangling, long lasting effects or a perfect blow dry. “Brilliant! Like a blow dry in a bottle!” said Lauren Amy.
Mary Ellis, another VIP member said: “First thing the smell - divine! Secondly the conditioner, I usually have to use loads as I have curly/frizzy hair, such a small amount, and combed through my hair easily. My hair, looks, feels and smells fab and lasts longer. I don’t need to wash and style my hair again the next day which is amazing. Can’t recommend enough, looking forward to seeing how my hair is after using for a while. It really is SWELL!”
It’s also proving ideal for active sports people according to Joyce Martindale, who said: “I’ve found the Swell range really great – especially after sport. I used it several days after wearing a cycling helmet all day so its coped with hair that’s been a) wet and dried in a tangle in the wind, and b) sweaty then dried hard in the wind and sun. Normally either of those two scenarios means that however much conditioner I apply it is exceedingly painful and tedious to try and gently comb the knots out of my hair afterwards, especially the hair at the nape of my neck. The Swell products were astonishing as this whole combing process was quick and pain free – not to mention significantly less hair got pulled out and left on the comb. And my hair looked fabulous without me having to do anything to it. Result!”
“Since we launched our Swell VIP community on Facebook we’ve been overwhelmed by the positive response from its members, said Jonathan Stallick, Swell co-founder and professional homeopath. “Women love the fact that Swell is natural but above all that it is very effective. With Swell they can enjoy immediate volume and stronger, healthier hair with the peace of mind that comes with using a genuinely natural product. And, from our trials of the Swell system, we know that the longer customers use Swell, the better the results.”
Andrew Bidwell, co-founder and celebrity hair stylist said: “I’ve been testing the Swell products on some of my clients over the last eight months and I can safely say I have never seen such effective products in all my years as a stylist. I’m delighted as much by the psychological lift Swell has given people who have used it as much as I am by the health and volume it has added to their hair.”
- END -
Swell is a breakthrough three-step hair care solution that brings volume and health to fine, limp and thinning hair from root to tip. Its formula is sourced from a selection of a minimum of 97% of only the finest and richest natural ingredients. It is the hair care brand that delivers immediate and sustained results, leaving the hair feeling nourished, beautiful and lustrous with a luxurious texture and natural aroma from its pure essential oils. Swell delivers with no compromises and is defined as glamour with goodness. It is natural and effective- making the hair more manageable and delivering increased volume.
Become a Swell VIP for free samples, discounts and prizes by downloading our VIP app at our Facebook page – www.facebook.com/swellhairuk
For more information contact Matt Manners on [email protected] or 07799 876473
Distributed by http://www.pressat.co.uk/
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Nov. 27, 2014 04:00 PM EST Reads: 1,209
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 27, 2014 04:00 PM EST Reads: 1,596
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 27, 2014 03:00 PM EST Reads: 1,423
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Nov. 27, 2014 03:00 PM EST Reads: 1,241
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 27, 2014 03:00 PM EST Reads: 879
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 27, 2014 01:00 PM EST Reads: 1,623
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,230
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Nov. 27, 2014 10:00 AM EST Reads: 1,190
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Nov. 27, 2014 08:00 AM EST Reads: 1,186
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 27, 2014 07:45 AM EST Reads: 1,480
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 27, 2014 07:00 AM EST Reads: 1,454
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 27, 2014 06:45 AM EST Reads: 1,346
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,288
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Nov. 27, 2014 04:00 AM EST Reads: 1,184
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 04:00 AM EST Reads: 1,129
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 26, 2014 02:00 PM EST Reads: 1,583
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,703
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,597
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 1,723
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,755