LONDON -- (Marketwire) -- 01/17/13 --

WHO:
Steven Ehrlich, global vice president of Client Development for aia worldwide, a wholly-owned company of TMP Worldwide Advertising & Communications, LLC, a leading global tech-enabled talent acquisition company that leverages software, advertising and creativity to deliver award-winning products and services.

WHAT:
Will host a workshop, titled "Social Media & Your Employer Brand: Deriving Real ROI," and participate in a panel discussion, "Moving HR from Reactive to Proactive," during the 11th Annual HR Directors Business Summit. In addition, People in Business, an employer brand consulting subsidiary of TMP Worldwide Advertising & Communications, LLC, will host a themed roundtable discussion, titled "How is Technology and Social Media Influencing Our Approach to Communicating Our Employee Value Proposition?"

WHEN:
The summit will take place from Tuesday, January 22 - Wednesday, January 23, 2013; all three sessions will be held on January 23.

"Social Media & Your Employer Brand: Deriving Real ROI" will take place at 12:40 p.m.

The "Moving HR from Reactive to Proactive" panel discussion will be held at 3:20 p.m.

People in Business will host "How is Technology and Social Media Influencing Our Approach to Communicating Our Employee Value Proposition?" at 1:20 p.m.

WHERE:
HR Directors Business Summit
The ICC
Broad Street
Birmingham B1 2EA
U.K.

aia worldwide will be exhibiting at Booth No. 103.

DETAILS:
"Social Media & Your Employer Brand: Deriving Real ROI"

While many companies have taken the first steps with social media, few are using it to its full potential in terms of recruitment and employer brand deliver. During this workshop session, Steven Ehrlich, global vice president of Client Development for aia worldwide, will explain how to properly leverage social media to obtain the best impact and ROI. He will also share tips for engaging an audience, driving authenticity and transparency and gaining an advantage over competitors.

"Moving HR from Reactive to Proactive"

New business priorities and talent management and organizational transformation have brought HR to the fore and into the board room. In the past year, 83 percent of HR directors have said their role has changed from transactional-based support to one of greater involvement in the development of their companies. To address this shift, Ehrlich joins with HR directors of several leading companies in a panel discussion on how HR can be the instigator of real change rather than just reacting. The panel will also share strategies for re-skilling HR teams to become familiar with new approaches, tools and solutions; address HR's role in promoting organizational effectiveness through cross-department collaboration; and share advice for staying ahead of the curve as HR evolves in the future.

"How is Technology and Social Media Influencing Our Approach to Communicating Our Employee Value Proposition?"

People in Business, an employer brand consulting subsidiary of TMP Worldwide Advertising & Communications, LLC and creators of the employer brand concept, will host a themed roundtable discussion during the event focused on how technology and social media influence the way companies communicate their employee value proposition. During this session, the company's experts will share tips for how organizations can leverage technology and social media to develop a clear, concise and distinctive employer brand that helps to attract, retain and engage employees.

Attendees of the HR Directors Business Summit who wish to learn how they can leverage social media for measurable impact on their recruitment activities, how HR can be more proactive and how to enhance their employer brand are encouraged to attend these sessions. Additionally, those interested in learning more about aia worldwide's recruitment advertising solutions can speak with company representatives at Booth No. 103.

About aia Worldwide
aia worldwide (www.aia.co.uk) is the EMEA headquarters of the global, technology-enabled talent acquisition company, TMP Worldwide LLC. We lead the industry in developing new creative solutions, strategies and technologies to revolutionise the way our clients attract, engage and retain the best people. We combine local expertise and global resources. Since January 2009, we have been part of the world's largest global network when we became a wholly-owned subsidiary of TMP Worldwide Advertising & Communications, LLC*. Our clients include some of the most significant organisations in finance, retail, industry, technology, healthcare and professional services.

*aia worldwide is neither owned by, nor otherwise connected with, TMP UK -- another privately-owned advertising company.

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