Welcome!

Agile Computing Authors: Carmen Gonzalez, Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski

News Feed Item

New Jersey Launches New Ad Campaign in Wake of Superstorm Sandy

'State of Resilience' Ads to Reach Corporate Decision-Makers in High-Impact Markets

PRINCETON, N.J., Jan. 17, 2013 /PRNewswire/ -- In the aftermath of Superstorm Sandy, New Jersey wants the world to know the state may have been knocked down, but they're definitely not out. A new advertising campaign set to launch in Washington, D.C., during the Presidential Inauguration aims to do just that with more than 150 city buses wrapped in "New Jersey. A State of Resilience" ads and massive banners emblazoned with the ad flying in the main hall of the capital's Union Station.

(Photo: http://photos.prnewswire.com/prnh/20130117/NY44475)

(Logo: http://photos.prnewswire.com/prnh/20120618/NY26273LOGO)

Spearheaded by privately funded and operated nonprofit Choose New Jersey, Inc., the ads are part of an integrated marketing campaign designed to reinforce the message that New Jersey has shown exceptional fortitude and resilience despite the $36.9 billion in damage inflicted on the state.  

"We want people to know that we are standing strong and that most of our companies are open for business. New Jersey is a state that stands strong in the face of adversity," said Tracye McDaniel, president and CEO, Choose New Jersey, Inc. "Home to 21 Fortune 500 companies, 17 of the top 20 pharmaceutical companies and countless other financial, technology and manufacturing firms, we are one of America's best business locations. Superstorm Sandy didn't change that."

Through Choose New Jersey, not only was the campaign funded entirely by private industry, but strategic partnerships are allowing those funds to go a long way. Through partnership with the New Jersey Ad Club, the nonprofit group mobilized the advertising and marketing industry to donate design, production and advertising space to deliver a highly cost-effective campaign. As of today, for every dollar invested in the campaign, Choose New Jersey is receiving $37 in advertising value due to this mobilization.  

The ads will continue to run throughout the year in the top MSAs based on growth potential and alignment with New Jersey's target industry sectors. To make an even greater impact, Choose New Jersey is looking for market opportunities in which a large group of CEOs, decision-makers and power-brokers are gathered. In fact, anyone attending the Super Bowl or Mardi Gras in New Orleans in February will see the same strong New Jersey image reinforced in the vicinity. To reinforce the Partnership for Action's business retention, expansion and foreign direct investment efforts, the ads will be appearing on billboards in New Jersey, as 15-second television spots both in and out of the state, in business magazines and newspapers and on social media platforms.

"The 'State of Resilience' campaign was designed to pack a punch without costing the state's taxpayers a penny," McDaniel commented, "and we're grateful for the support from the New Jersey Advertising Club and other partners that stepped up to the plate to make the campaign happen so quickly and cost-effectively."

"We are thrilled to be a part of this marketing campaign that is bringing together New Jersey's business and advertising communities," said Sandra Schler, president, New Jersey Advertising Club. "This is giving us the opportunity to work together and give back to our state by sharing messages about its positive business climate."

HarrisonRand Advertising, a Guttenberg, N.J., advertising firm, partnered with Choose New Jersey to develop a strategic and targeted multi-market campaign, which features strong imagery of construction workers to underscore the rebuilding and new building that is under way to make New Jersey stronger than ever. The Premier Tourist and Landmark Association, a media company based in New York City that represents iconic, high-traffic venues across the United States, donated placement of the four 17-foot-high banners in Union Station.

Other companies that donated services or space include: Business Facilities magazine, CBS Outdoor, Clear Channel Outdoor, Comcast, Commerce & Industry Magazine, Development Counsellors International, Gellman Images, The Jersey Journal, New Jersey Business magazine, New Jersey Law Journal, NJBIZ, NJM Insurance Group, Verizon and The Star Ledger (Advance Publications). Choose New Jersey would welcome any other companies or organizations that would like to contribute advertising space or services.

"New Jersey has really pulled together to launch this campaign to herald our business climate to corporate decision-makers," Choose New Jersey's McDaniel concluded. "I am proud that a disaster like Superstorm Sandy didn't get us down, but got us up and running as a state with a strong story to tell."

For more information on the campaign, visit www.choosenj.com/resilience.

About Choose New Jersey, Inc.
Choose New Jersey, Inc., a member of the New Jersey Partnership for Action – led by Lieutenant Governor Kim Guadagno and including the New Jersey Business Action Center and the New Jersey Economic Development Authority – is an independently-funded and operated 501(c)(3) nonprofit corporation created to promote New Jersey as a place to invest and do business. Choose New Jersey is supported and led by more than 30 of the state's Fortune 500 companies, privately-held ventures and community organizations.  For more information, visit www.chooseNJ.com.

Contact: Melissa Hensley, 609-297-2200
[email protected]

SOURCE Choose New Jersey, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...