Welcome!

Agile Computing Authors: Elizabeth White, Ed Featherston, Pat Romanski, Liz McMillan, Yeshim Deniz

News Feed Item

New Jersey Launches New Ad Campaign in Wake of Superstorm Sandy

'State of Resilience' Ads to Reach Corporate Decision-Makers in High-Impact Markets

PRINCETON, N.J., Jan. 17, 2013 /PRNewswire/ -- In the aftermath of Superstorm Sandy, New Jersey wants the world to know the state may have been knocked down, but they're definitely not out. A new advertising campaign set to launch in Washington, D.C., during the Presidential Inauguration aims to do just that with more than 150 city buses wrapped in "New Jersey. A State of Resilience" ads and massive banners emblazoned with the ad flying in the main hall of the capital's Union Station.

(Photo: http://photos.prnewswire.com/prnh/20130117/NY44475)

(Logo: http://photos.prnewswire.com/prnh/20120618/NY26273LOGO)

Spearheaded by privately funded and operated nonprofit Choose New Jersey, Inc., the ads are part of an integrated marketing campaign designed to reinforce the message that New Jersey has shown exceptional fortitude and resilience despite the $36.9 billion in damage inflicted on the state.  

"We want people to know that we are standing strong and that most of our companies are open for business. New Jersey is a state that stands strong in the face of adversity," said Tracye McDaniel, president and CEO, Choose New Jersey, Inc. "Home to 21 Fortune 500 companies, 17 of the top 20 pharmaceutical companies and countless other financial, technology and manufacturing firms, we are one of America's best business locations. Superstorm Sandy didn't change that."

Through Choose New Jersey, not only was the campaign funded entirely by private industry, but strategic partnerships are allowing those funds to go a long way. Through partnership with the New Jersey Ad Club, the nonprofit group mobilized the advertising and marketing industry to donate design, production and advertising space to deliver a highly cost-effective campaign. As of today, for every dollar invested in the campaign, Choose New Jersey is receiving $37 in advertising value due to this mobilization.  

The ads will continue to run throughout the year in the top MSAs based on growth potential and alignment with New Jersey's target industry sectors. To make an even greater impact, Choose New Jersey is looking for market opportunities in which a large group of CEOs, decision-makers and power-brokers are gathered. In fact, anyone attending the Super Bowl or Mardi Gras in New Orleans in February will see the same strong New Jersey image reinforced in the vicinity. To reinforce the Partnership for Action's business retention, expansion and foreign direct investment efforts, the ads will be appearing on billboards in New Jersey, as 15-second television spots both in and out of the state, in business magazines and newspapers and on social media platforms.

"The 'State of Resilience' campaign was designed to pack a punch without costing the state's taxpayers a penny," McDaniel commented, "and we're grateful for the support from the New Jersey Advertising Club and other partners that stepped up to the plate to make the campaign happen so quickly and cost-effectively."

"We are thrilled to be a part of this marketing campaign that is bringing together New Jersey's business and advertising communities," said Sandra Schler, president, New Jersey Advertising Club. "This is giving us the opportunity to work together and give back to our state by sharing messages about its positive business climate."

HarrisonRand Advertising, a Guttenberg, N.J., advertising firm, partnered with Choose New Jersey to develop a strategic and targeted multi-market campaign, which features strong imagery of construction workers to underscore the rebuilding and new building that is under way to make New Jersey stronger than ever. The Premier Tourist and Landmark Association, a media company based in New York City that represents iconic, high-traffic venues across the United States, donated placement of the four 17-foot-high banners in Union Station.

Other companies that donated services or space include: Business Facilities magazine, CBS Outdoor, Clear Channel Outdoor, Comcast, Commerce & Industry Magazine, Development Counsellors International, Gellman Images, The Jersey Journal, New Jersey Business magazine, New Jersey Law Journal, NJBIZ, NJM Insurance Group, Verizon and The Star Ledger (Advance Publications). Choose New Jersey would welcome any other companies or organizations that would like to contribute advertising space or services.

"New Jersey has really pulled together to launch this campaign to herald our business climate to corporate decision-makers," Choose New Jersey's McDaniel concluded. "I am proud that a disaster like Superstorm Sandy didn't get us down, but got us up and running as a state with a strong story to tell."

For more information on the campaign, visit www.choosenj.com/resilience.

About Choose New Jersey, Inc.
Choose New Jersey, Inc., a member of the New Jersey Partnership for Action – led by Lieutenant Governor Kim Guadagno and including the New Jersey Business Action Center and the New Jersey Economic Development Authority – is an independently-funded and operated 501(c)(3) nonprofit corporation created to promote New Jersey as a place to invest and do business. Choose New Jersey is supported and led by more than 30 of the state's Fortune 500 companies, privately-held ventures and community organizations.  For more information, visit www.chooseNJ.com.

Contact: Melissa Hensley, 609-297-2200
[email protected]

SOURCE Choose New Jersey, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...