Click here to close now.

Welcome!

Agile Computing Authors: Liz McMillan, Rex Morrow, Datical, Ruxit Blog, Elizabeth White, Michael Kanasoot

News Feed Item

New Jersey Launches New Ad Campaign in Wake of Superstorm Sandy

'State of Resilience' Ads to Reach Corporate Decision-Makers in High-Impact Markets

PRINCETON, N.J., Jan. 17, 2013 /PRNewswire/ -- In the aftermath of Superstorm Sandy, New Jersey wants the world to know the state may have been knocked down, but they're definitely not out. A new advertising campaign set to launch in Washington, D.C., during the Presidential Inauguration aims to do just that with more than 150 city buses wrapped in "New Jersey. A State of Resilience" ads and massive banners emblazoned with the ad flying in the main hall of the capital's Union Station.

(Photo: http://photos.prnewswire.com/prnh/20130117/NY44475)

(Logo: http://photos.prnewswire.com/prnh/20120618/NY26273LOGO)

Spearheaded by privately funded and operated nonprofit Choose New Jersey, Inc., the ads are part of an integrated marketing campaign designed to reinforce the message that New Jersey has shown exceptional fortitude and resilience despite the $36.9 billion in damage inflicted on the state.  

"We want people to know that we are standing strong and that most of our companies are open for business. New Jersey is a state that stands strong in the face of adversity," said Tracye McDaniel, president and CEO, Choose New Jersey, Inc. "Home to 21 Fortune 500 companies, 17 of the top 20 pharmaceutical companies and countless other financial, technology and manufacturing firms, we are one of America's best business locations. Superstorm Sandy didn't change that."

Through Choose New Jersey, not only was the campaign funded entirely by private industry, but strategic partnerships are allowing those funds to go a long way. Through partnership with the New Jersey Ad Club, the nonprofit group mobilized the advertising and marketing industry to donate design, production and advertising space to deliver a highly cost-effective campaign. As of today, for every dollar invested in the campaign, Choose New Jersey is receiving $37 in advertising value due to this mobilization.  

The ads will continue to run throughout the year in the top MSAs based on growth potential and alignment with New Jersey's target industry sectors. To make an even greater impact, Choose New Jersey is looking for market opportunities in which a large group of CEOs, decision-makers and power-brokers are gathered. In fact, anyone attending the Super Bowl or Mardi Gras in New Orleans in February will see the same strong New Jersey image reinforced in the vicinity. To reinforce the Partnership for Action's business retention, expansion and foreign direct investment efforts, the ads will be appearing on billboards in New Jersey, as 15-second television spots both in and out of the state, in business magazines and newspapers and on social media platforms.

"The 'State of Resilience' campaign was designed to pack a punch without costing the state's taxpayers a penny," McDaniel commented, "and we're grateful for the support from the New Jersey Advertising Club and other partners that stepped up to the plate to make the campaign happen so quickly and cost-effectively."

"We are thrilled to be a part of this marketing campaign that is bringing together New Jersey's business and advertising communities," said Sandra Schler, president, New Jersey Advertising Club. "This is giving us the opportunity to work together and give back to our state by sharing messages about its positive business climate."

HarrisonRand Advertising, a Guttenberg, N.J., advertising firm, partnered with Choose New Jersey to develop a strategic and targeted multi-market campaign, which features strong imagery of construction workers to underscore the rebuilding and new building that is under way to make New Jersey stronger than ever. The Premier Tourist and Landmark Association, a media company based in New York City that represents iconic, high-traffic venues across the United States, donated placement of the four 17-foot-high banners in Union Station.

Other companies that donated services or space include: Business Facilities magazine, CBS Outdoor, Clear Channel Outdoor, Comcast, Commerce & Industry Magazine, Development Counsellors International, Gellman Images, The Jersey Journal, New Jersey Business magazine, New Jersey Law Journal, NJBIZ, NJM Insurance Group, Verizon and The Star Ledger (Advance Publications). Choose New Jersey would welcome any other companies or organizations that would like to contribute advertising space or services.

"New Jersey has really pulled together to launch this campaign to herald our business climate to corporate decision-makers," Choose New Jersey's McDaniel concluded. "I am proud that a disaster like Superstorm Sandy didn't get us down, but got us up and running as a state with a strong story to tell."

For more information on the campaign, visit www.choosenj.com/resilience.

About Choose New Jersey, Inc.
Choose New Jersey, Inc., a member of the New Jersey Partnership for Action – led by Lieutenant Governor Kim Guadagno and including the New Jersey Business Action Center and the New Jersey Economic Development Authority – is an independently-funded and operated 501(c)(3) nonprofit corporation created to promote New Jersey as a place to invest and do business. Choose New Jersey is supported and led by more than 30 of the state's Fortune 500 companies, privately-held ventures and community organizations.  For more information, visit www.chooseNJ.com.

Contact: Melissa Hensley, 609-297-2200
[email protected]

SOURCE Choose New Jersey, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...