NEW YORK, Jan. 17, 2013 /PRNewswire/ -- PR Newswire & Online Marketing Summit invite you to join a free, informative webinar,  Leveraging Converged Media's Impact on Content Marketing, to discuss the growing potential for content marketing through the development of an integrated, multi-channel communications approach.

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Scheduled for Wednesday, January 23, 2013 at 1 p.m. ET, the 1-hour webinar will be moderated by Online Marketing Summit's General Manager, Shannon L. Ryan, and feature presentations by Sarah Skerik, PR Newswire's Vice President of Social Media and Ardath Albee, CEO of Marketing Interactions.  Together they will teach attendees how the combined force of paid, owned and earned media increases the opportunities to engage audiences, share tactics to expand content visibility through multiple channels and discuss how to create efficiency across marketing and PR teams.

For more information and to register, visit http://bit.ly/XGFq5p.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Online Marketing Summit

Online Marketing Summit (OMS) connects marketers with the knowledge, experts and technologies transforming digital marketing. OMS provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in digital marketing. This approach is fused with the contextual relevance for how digital marketing influences and impacts marketing and business at-large, enabling practitioners to immediately create greater impact within their organization and with their audiences.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC