Welcome!

Agile Computing Authors: Elizabeth White, AppNeta Blog, PagerDuty Blog, Stackify Blog, Dynatrace Blog

News Feed Item

GfK implementiert neue Standards für globale Social-Media-Analysen

NÜRNBERG, Deutschland, January 17, 2013 /PRNewswire/ --

GfK hat weltweit einheitliche Standards für ihr globales Angebot im Bereich der Social-Media-Analyse (SMA) eingeführt und im Rahmen einer Pilotstudie in China erfolgreich getestet. Damit liefert das Marktforschungsinstitut globalen Marketingexperten Antworten auf Herausforderungen, die bislang kaum gelöst werden konnten.

Dr. Ralph Wirth, internationaler GfK-Spezialist im Bereich Innovation und Digital, berichtet: "Weltweit agierende Marketingverantwortliche sind häufig frustriert über die Tatsache, dass es im Bereich der Social-Media-Analyse kaum wirklich globale Angebote gibt. Das zwingt sie dazu, mit verschiedenen Anbietern zusammenzuarbeiten. Ergebnisse zusammenzuführen und länderübergreifende Erkenntnisse zu gewinnen, wird dadurch sehr schwierig."

Der neue Lösungsansatz macht sich das weltweite GfK-Netzwerk zunutze, um flexibel relevante Webinhalte in sämtlichen Sprachräumen zu sammeln und Analysen zu liefern, die qualitativ neue Maßstäbe setzen. Lokale Besonderheiten der Internet-Landschaft werden dabei stets berücksichtigt. Zusätzlich integriert GfK kontextspezifische Informationen - wie etwa Daten aus Erhebungen oder Fakten zum Kaufverhalten der Verbraucher. Zusammen mit den Ergebnissen der SMA kann GfK eine komplexe Kundenanfrage somit ganzheitlich beantworten.

GfK testete ihre neuen SMA-Standards erstmals in einer kürzlich in der Volksrepublik China durchgeführten Analyse der aktuellen Web-Reputation vier führender Smartphone-Marken. Zu diesem Zweck wurden reputationsrelevante Online-Inhalte zu diesen vier Marken identifiziert, gesammelt und analysiert. Der große Erfolg der Methode hat innerhalb von GfK globale Maßstäbe für Social-Media-Analysen etabliert und stellt den Kunden eine einzigartige, sprachunabhängige und jederzeit vollständig skalierbare Lösung zur Verfügung.

Wirth erklärt: "Wir haben China gewählt, weil es derzeit der mit Abstand herausforderndste Social-Media-Markt ist, gekennzeichnet durch strenge Regularien und eine einmalige Online-Landschaft. Die Erkenntnisse aus unserer erfolgreichen Studie wurden bereits in verschiedene, aktuell laufende Projekte in China integriert. Zudem haben wir eindrucksvoll demonstriert, dass wir Ergebnisse ausgesprochen hoher Qualität liefern können, indem speziell geschulte Mitarbeiter die Analysen durchführen und zusätzlich durch automatische Algorithmen unterstützt werden. Dieser Ansatz ermöglicht uns im Gegensatz zu vielen Konkurrenten beispielsweise auch die korrekte Analyse von ironischen und sarkastischen Webinhalten. Das ist absolut entscheidend in Anbetracht der Art und Weise, wie Menschen online kommunizieren."

Die globalen SMA-Standards von GfK sind das Produkt zahlreicher Projekte weltweit, darunter eine Fülle an Auftragsstudien, aber auch verschiedene Analysen zur Verbesserung bestehender Forschungsmethoden.  

Über GfK

Weitere Informationen erhalten Sie unter http://www.gfk.com. Folgen Sie uns auf Twitter: http://www.twitter.com/gfk_de

Weitere Informationen: Ralph Wirth, T +49-911-395-2812,
[email protected]

V.i.S.d.P.
GfK SE, Corporate Communications
Marion Eisenblätter
Nordwestring 101
90419 Nürnberg
T +49-911-395-2645
F +49-911-395-4041
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.