|By Marketwired .||
|January 16, 2013 03:45 PM EST||
COLONIA, NJ -- (Marketwire) -- 01/16/13 -- Leave it to an inventor to design a brand new way to promote a company. This new way of marketing is called Solar Powered SEO. Inventor Raymond Saluccio established himself a few years ago with one revolutionary patent allowed, along with several others that are still pending. While considering what makes an idea stand out from all others, Mr. Saluccio has developed a method for all companies to increase their awareness, online visibility and overall image that seemingly has never existed before. And this method can be utilized by any company or brand -- no matter what size.
SolarCure has brought together two powerful, yet diverse concepts: solar power and search engine marketing. Never before has solar power been used to enhance a company's bottom line in such a unique way. By participating in the Adopt-A-Solar-Panel program, companies simultaneously help a targeted non-profit organization and potentially increase their online visibility via search engine optimized press releases. The press release marketing component, otherwise known as Solar Powered SEO, helps extend almost any brand's reach online quickly. By pledging to sponsor part of a solar installation for nationally recognized non-profits such as Veterans of Foreign Wars, American Legions, volunteer fire squads, as well as others, the donor receives a truly unique publicity package to help boost their company's corporate image.
SolarCure's Adopt-A-Solar-Panel program follows a simple yet effective process. Generous organizations sponsor an entire solar panel or a portion of one through SolarCure. The non-profit organization will use energy generated through solar panels, and benefits for all participants are plentiful. They include:
- Reduced energy costs: Non-profits utilizing solar energy will ultimately save money on their energy bills. This money can be re-invested to further involvement in that organizations main cause. The savings can be put to better use towards the non-profit's mission.
- Solar Renewable Energy Credits: Solar panel utilization can also result in solar renewable energy credits for the business, or SRECs. These are tradable commodities that represent the green attributes associated with energy generated from renewable energy resources, such as sunlight, wind, or water. One SREC is generated every time one megawatt-hour (MWh) of clean, renewable electricity is produced via solar panels.
- Benefits to the environment: In addition to lower energy spending and being able to take advantage of SRECs, solar panel usage helps create a cleaner environment. Lessening the dependence on "dirty" fossil fuels purchased from foreign countries can only benefit our country as a whole. In fact, energy used from the sun is the ultimate Made in America statement; its resource is organic, will never permanently run out during one's lifetime, and will never have a detrimental effect to the atmosphere.
- Extended publicity and online awareness for the sponsor: Participating sponsors will receive nationwide publicity of their sponsorship through SolarCure's expertly written online press releases. Each press release is enhanced with Solar Powered SEO for greater search engine visibility and also to help increase Internet traffic and improve search engine listings. Online press release distribution helps "spread the word" about both the sponsors and organizations effects to better the environment and reduce energy expenses.
- The benefits of green branding: In addition to extending a brand's Internet reach, the distribution of online press releases also align the Adopt-A-Solar-Panel program's participants as a green brands. Green brands greatly appeal to consumers who are becoming more aware of the need to protect the environment. The overall concept of green branding adds a unique selling point to your product or service and can boost overall corporate image. Green branding is about a genuine commitment to the environment, and in return those that consider supporting green brands often illustrate loyalty to them.
- Benefits for veterans: There is another important element to the Adopt-A-Solar-Panel program -- the ability to help veterans in need. For many veterans arriving home from duty, the transition from full-time military life to full-time civilian life can be difficult. Some may only be qualified for part-time work while attending college to help further their careers, and many others might be either unemployed or even under-employed. No matter what their situation, without a steady income, veterans from coast-to-coast could experience trouble bill collectors or having to borrow money to pay their rent in order to avoid eviction. SolarCure will be actively recruiting veterans to sell Adopt-A-Solar-Panel or install needed solar panels in their area.
Since its initial roll-out in October of 2012, SolarCure has worked with several New Jersey clients, including Cranford insurance provider O'Donnell Agency, patent attorney Ezra Sutton P.A., and Warren commercial landscape installation firm Peluso Landscaping. While the initial reach for SolarCure's Adopt-A-Solar-Panel program and Solar Powered SEO have initially connected with local businesses, their reach will soon expand to national levels.
"Connecting the power and natural benefits of the sun's energy with the ability to assist veterans in need creates a winning situation for all involved," comments SolarCure Solar Powered SEO Marketing Director Rick Mulholland. Previously the Marketing Director for a leading American bridal manufacturer, Mr. Mulholland has been hands-on with a wide variety of marketing processes and advertising campaigns throughout the years.
"In a crowded marketing and advertising landscape, the key aspect for a business looking to find success is to break through the clutter. There are a lot of companies trying to get attention for themselves in order to increase their business. Anyone can buy a series of print ads or pay to promote themselves on Facebook, but how many can declare that they also supported their local environment and Americans in need? All of the components of the Adopt-a-Solar-Panel program create a powerful three-pronged message, and it's one that has never been associated before with tradition promotional efforts. If you want to stand out from your competition in addition to giving back to society, adopting a solar panel is the way to go."
More about SolarCure
Founded by EarthSure CEO and Ernst & Young Entrepreneur Of The Year® 2011 New Jersey Award finalist Raymond Saluccio, SolarCure specializes in helping clients combine powerful messaging and promotion with legitimate, sustainable, renewable green energy practices. When this combination is achieved, green branding and localized marketing practices can help to transform a business' public perception and open up new markets of loyal customers. For more information about how your company can grow its business with SolarCure's assistance, please visit www.solarcure.us or email your questions to [email protected].
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 23, 2016 05:15 AM EDT Reads: 1,830
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 23, 2016 04:45 AM EDT Reads: 4,270
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 23, 2016 03:45 AM EDT Reads: 1,686
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 23, 2016 03:30 AM EDT Reads: 2,949
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 23, 2016 02:30 AM EDT Reads: 9,646
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 23, 2016 02:30 AM EDT Reads: 941
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 23, 2016 02:30 AM EDT Reads: 846
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 23, 2016 02:15 AM EDT Reads: 637
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 23, 2016 02:00 AM EDT Reads: 10,959
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Oct. 23, 2016 01:30 AM EDT Reads: 3,657
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 23, 2016 01:30 AM EDT Reads: 1,043
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 23, 2016 01:15 AM EDT Reads: 886
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 23, 2016 01:15 AM EDT Reads: 999
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Oct. 23, 2016 12:45 AM EDT Reads: 3,544
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 23, 2016 12:15 AM EDT Reads: 2,450
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
Oct. 23, 2016 12:00 AM EDT Reads: 451
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Oct. 23, 2016 12:00 AM EDT Reads: 1,194
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Oct. 23, 2016 12:00 AM EDT Reads: 1,826
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 22, 2016 11:45 PM EDT Reads: 723
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Oct. 22, 2016 11:45 PM EDT Reads: 4,466