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Agile Computing Authors: Liz McMillan, Sanjay Zalavadia, Xenia von Wedel, Pat Romanski, Elizabeth White

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Adform poursuit son expansion européenne avec l'ouverture d'un bureau pour la Belgique et le Luxembourg

ANTWERP, Belgium, January 16, 2013 /PRNewswire/ --

Adform recrute Dax Vercauteren pour diriger l'assistance aux campagnes depuis son nouveau siège au BeLux

Adform, le plus important fournisseur de solutions de gestion des campagnes et technologies d'échange de médias numériques, a annoncé aujourd'hui l'ouverture de son nouveau bureau régional à Anvers, en Belgique, pour répondre à la demande croissante d'assistance locale dans la région BeLux.

     (Logo: http://photos.prnewswire.com/prnh/20120515/531553 )

Adform permettra à ses clients, notamment Digavo, FairEtail, Microsoft Advertising et Adclick, d'exécuter des campagnes plus aisément par le biais de son unique plateforme exceptionnelle proposant une gamme complète de services pour une publicité display fructueuse, de la diffusion d'annonces traditionnelle aux enchères en temps réel, en passant par l'optimisation créative dynamique, les médias riches et l'attribution.

Pour ouvrir le nouveau bureau, Adform a recruté Dax Vercauteren en tant que nouveau Directeur du développement commercial pour le BeLux, chargé de superviser le développement commercial dans cette région. L'ouverture de ce nouveau bureau complète les bureaux existants d'Adform dans les pays nordiques, au Royaume-Uni, en Allemagne, en Espagne, en Italie, aux Pays-Bas, en Lituanie et en République tchèque.

Vercauteren rejoint Adform après avoir quitté TradeDoubler, où il était Responsable des technologies TD pour le Benelux. Vercauteren compte plus de 6 ans et demi d'expérience dans le domaine du marketing en ligne et sera le fer de lance de la croissance d'Adform dans la région Benelux, sous la supervision de Peter de Zoete, Directeur commercial d'Adform pour le Benelux.

M. Vercauteren a commenté : « L'adoption en constante hausse des technologies d'enchères en temps réel et de formats de medias riches à travers les marchés européens a fait de l'ouverture d'un centre d'innovation dans la région Belux une prochaine étape inévitable. Nous sommes impatients d'offrir aux éditeurs et publicitaires de ces régions des solutions en temps réel avec les formats les plus innovants et, surtout, des communications localisées en fonction de chacun de leurs marchés. »

M. De Zoete a quant à lui ajouté : « Notre présence locale sur les marches européens est un avantage majeur, et avec l'essor des enchères en temps réel en Belgique et au Luxembourg, nous souhaitions offrir à leur marché publicitaire display une meilleure flexibilité et assistance locale tout en proposant les tout derniers formats et technologies publicitaires. Nous sommes impatients de travailler sur des campagnes palpitantes et avant-gardistes en 2013 ».

À propos d'Adform

Adform est le spécialiste européen des solutions de marketing display, bouclant la boucle pour les agents de medias et les publicitaires en ligne en regroupant le reporting, l'optimisation, l'achat et la planification des medias en un seul lieu.

La plateforme unique d'Adform inclut la diffusion d'annonces display, les medias riches, les vidéos, le mobile, les publicités dynamiques, le ciblage personnalisé et les enchères en temps réel via des intégrations avec d'importantes sociétés dans le domaine des inventaires, rendant la publicité display simple, pertinente et fructueuse.

Adform a été créée au Danemark en 2002 et possède désormais des bureaux répartis dans 12 pays, y compris dans les Pays nordiques, au Royaume-Uni, en Allemagne, en Espagne et en Italie.

Veuillez consulter le site http://www.adform.com pour tout complément d'information, ou suivez-nous sur Twitter à l'adresse http://www.twitter.com/adforminsider

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