|By PR Newswire||
|January 16, 2013 03:01 AM EST||
ANTWERPEN, België, January 16, 2013 /PRNewswire/ --
Adform stelt Dax Vercauteren aan om de ondersteuning voor campagnes vanuit nieuw Belux hoofdkwartier te leiden
Adform, de belangrijke leverancier van digitale mediahandeltechnologie en campagnemanagementoplossingen, heeft vandaag aangekondigd dat het een nieuw regionaal kantoor in Antwerpen, België, zal openen om de groeiende vraag naar lokale ondersteuning in de Belux regio te bedienen.
Adform zal haar klanten, waaronder Digavo, FairEtail, Microsoft Advertising en Adclick, in staat stellen gemakkelijker campagnes te voeren via haar unieke eenheidsplatform, dat als host zal fungeren voor een breed scala van diensten voor succesvolle displayreclame, zoals traditionele reclamediensten, real-time bieden, dynamische creatieve optimalisatie, rich media en naamsattributie.
Voor de opening van het nieuwe kantoor heeft Adform Dax Vercauteren aangesteld als nieuwe Business Development Director voor Belux, om toe te zien op de zakelijke ontwikkeling in deze regio. De nieuwe opening vormt een aanvulling op de bestaande kantoren van Adform in de Scandinavische landen, het Verenigd Koninkrijk, Duitsland, Spanje, Italië, Nederland, Litouwen en de Tsjechische Republiek.
Vercauteren treedt toe tot Adform vanuit TradeDoubler, waar hij Head of TD Technology Benelux was. Vercauteren heeft meer dan 6 en een half jaar ervaring in online marketing en zal de groei van Adform in de Benelux regio aanvoeren, rapporterend aan Peter de Zoete, commercieel directeur van Adform voor de Benelux.
Vercauteren gaf als commentaar: "De steeds toenemende toepassing van rich-media-formaten en real-time biedingstechnologie op alle Europese markten maakte de opening in de Belux regio, een brandpunt voor innovatie, een onvermijdelijke volgende stap. Wij zien ernaar uit uitgevers en adverteerders in deze regio's real-time oplossingen te bieden met de meest innovatieve formaten, en bovenal gelokaliseerde communicatie voor hun individuele markten".
De Zoete voegt hieraan toe: "Onze lokale aanwezigheid op de Europese markten is een groot voordeel en met de stijging van real-time bieden in België en Luxemburg wilden we hun display-reclamemarkt meer lokale ondersteuning en flexibiliteit bieden, en tegelijk de nieuwste advertentie-formaten en technologie aanbieden. We kijken ernaar uit te gaan werken aan een aantal spannende en vooruitstrevende campagnes in 2013".
Adform is de Europese specialist in online marketingoplossingen en vult als zodanig het gapende gat tussen media-agentschappen en online adverteerders, door de integratie van mediaplanning, inkopen, optimalisatie en rapportage op één plek.
Het unieke platform van Adform omvat display-reclamediensten, rich media, video, mobiele diensten, dynamische advertenties, gepersonaliseerde targeting, en real-time bieden door integratie met belangrijke spelers met grote voorraden, waardoor display-reclame eenvoudig, relevant en de moeite waard wordt.
Adform werd in 2002 opgericht in Denemarken en heeft nu vestigingen in 12 landen, met inbegrip van de Scandinavische landen, het Verenigd Koninkrijk, Duitsland, Spanje en Italië
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