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Voli Light Vodkas Announces Partnership With FITNESS magazine and Crunch Fitness To Launch "This, Not That" Online Sweepstakes In 2013

Consumers can visit a special Voli landing page to test their health and fitness knowledge While being rewarded with wellness-related prizes starting January 15

NEW YORK, Jan. 15, 2013 /PRNewswire/ -- With the arrival of 2013, Voli Light Vodkas, the world's first line of low calorie vodkas with natural flavors, is proud to announce its first "This, Not That" nationwide contest to help others recognize and stick to the most talked about New Year's resolution: lose weight and lead a healthier lifestyle.  Through the help of Voli's 2013 "Resolutionary" campaign partners FITNESS magazine and Crunch Fitness, consumers will be directed to a Voli Light Vodkas landing page where their health and fitness knowledge will be put to the test through a series of weekly trivia questions.  At the end of the sweepstakes run on March 15, one grand prize winner will be the deserving recipient of either a one-year membership to Crunch or a week-long series of private training sessions with the personal fitness trainer for Voli brand owner and world renowned recording artist Fergie at a local gym, and an annual subscription to FITNESS magazine.

Starting January 15, consumers will be given the opportunity to answer the first of seven weekly rounds of online questions relating to health, fitness, and even Voli Light Vodkas at   Sweepstakes participants must answer a set number of questions correctly each week to advance to the next level.  The person who reaches the highest level and answers the most questions correctly will receive the grand prize.  As an added incentive, site visitors can uncover hidden weekly prizes including annual subscriptions to FITNESS magazine, new 2013 low-calorie Voli cocktail recipes, and other Voli-branded items.

"This, Not That" consumer sweepstakes is an integral part of Voli's 2013 "Resolutionary" marketing campaign, which includes the partnership of top women's lifestyle publication FITNESS magazine and highly popular health club chain Crunch Fitness.  These marketing partners will play an integral role to promoting the campaign's messaging of leading a healthier and more calorie-conscious approach to wellness to consumers nationwide.    

"Voli Light Vodkas will be the one-stop shop for consumers who want to achieve everyone's top New Year's resolution of losing weight and getting in better shape, yet in a more fun and interactive manner," stated Voli Sr. Brand Manager, Seth Yassky.  "Having FITNESS magazine and Crunch Fitness involved in our efforts presents the complete package to effectively reaching our target demographic as well as introducing the brand to new potential fans of Voli."

For complete sweepstakes rules and instructions on how to enter, visit The grand prize winner will be announced on the Voli Light Vodkas Facebook page,, on March 20, 2013. 

Voli experienced strong growth in 2012 increasing availability to more than 40 markets, exporting to Asia and Latin America. The focus for 2013 will continue to be expanding consumer awareness and brand visibility, while increasing account penetration in all markets served. Grammy Award winning recording artist Fergie and Pitbull serve as partners and owners of Voli Light Vodkas.

Voli is imported by Palm Bay International, Port Washington, NY.

About Voli
Voli Spirits, LLC was founded in 2008 by Adam Kamenstein and is a privately held premier spirits company with offices in Los Angeles and New York.  In 2010, after two years of working with leading mixologists, vodka connoisseurs, and producers of distinguished spirits, Voli Spirits created the world's first and only line of low calorie fruit and fusion flavored vodkas – Voli Light Vodka. Voli is named after the meshing of Vodka and Light and is available in six flavors - Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon, Mango Coconut and Light (original) electrolyte. Voli Light Vodkas feature a delicate blend of the finest multi-distilled wheat vodka, pure spring water and natural flavors. Voli Light Vodkas are 1/3 less in calories than the leading brands and are available in all major markets throughout the United States. In 2012 the Voli brand has experienced triple digit growth throughout the nation. In a world where things add up, it's nice to subtract. For additional information please visit

About FITNESS magazine
Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. FITNESS motivates women to move—for fun, for health, for life. With workouts and diet plans that get results, plus inspiring beauty and health tips, FITNESS empowers women to be fierce about reaching for and achieving body success, however they define it. FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers.  For more information, please visit

About Crunch
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 59 gyms worldwide, including 31 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.


Carl Larsen

Jennifer Betts

Pivotal Public Relations

Pivotal Public Relations

(323) 933-4646

(323) 933-4646

[email protected] 

[email protected]

SOURCE Voli Spirits, LLC

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