Welcome!

Web 2.0 Authors: Victoria Livschitz, Lori MacVittie, Pat Romanski, Liz McMillan, Larry Dragich

News Feed Item

Voli Light Vodkas Announces Partnership With FITNESS magazine and Crunch Fitness To Launch "This, Not That" Online Sweepstakes In 2013

Consumers can visit a special Voli landing page to test their health and fitness knowledge While being rewarded with wellness-related prizes starting January 15

NEW YORK, Jan. 15, 2013 /PRNewswire/ -- With the arrival of 2013, Voli Light Vodkas, the world's first line of low calorie vodkas with natural flavors, is proud to announce its first "This, Not That" nationwide contest to help others recognize and stick to the most talked about New Year's resolution: lose weight and lead a healthier lifestyle.  Through the help of Voli's 2013 "Resolutionary" campaign partners FITNESS magazine and Crunch Fitness, consumers will be directed to a Voli Light Vodkas landing page www.volispirits.com/lowcalorie where their health and fitness knowledge will be put to the test through a series of weekly trivia questions.  At the end of the sweepstakes run on March 15, one grand prize winner will be the deserving recipient of either a one-year membership to Crunch or a week-long series of private training sessions with the personal fitness trainer for Voli brand owner and world renowned recording artist Fergie at a local gym, and an annual subscription to FITNESS magazine.

Starting January 15, consumers will be given the opportunity to answer the first of seven weekly rounds of online questions relating to health, fitness, and even Voli Light Vodkas at www.volispirits.com/lowcalorie.   Sweepstakes participants must answer a set number of questions correctly each week to advance to the next level.  The person who reaches the highest level and answers the most questions correctly will receive the grand prize.  As an added incentive, site visitors can uncover hidden weekly prizes including annual subscriptions to FITNESS magazine, new 2013 low-calorie Voli cocktail recipes, and other Voli-branded items.

"This, Not That" consumer sweepstakes is an integral part of Voli's 2013 "Resolutionary" marketing campaign, which includes the partnership of top women's lifestyle publication FITNESS magazine and highly popular health club chain Crunch Fitness.  These marketing partners will play an integral role to promoting the campaign's messaging of leading a healthier and more calorie-conscious approach to wellness to consumers nationwide.    

"Voli Light Vodkas will be the one-stop shop for consumers who want to achieve everyone's top New Year's resolution of losing weight and getting in better shape, yet in a more fun and interactive manner," stated Voli Sr. Brand Manager, Seth Yassky.  "Having FITNESS magazine and Crunch Fitness involved in our efforts presents the complete package to effectively reaching our target demographic as well as introducing the brand to new potential fans of Voli."

For complete sweepstakes rules and instructions on how to enter, visit www.volispirits.com/lowcalorie. The grand prize winner will be announced on the Voli Light Vodkas Facebook page, www.facebook.com/volispirits, on March 20, 2013. 

Voli experienced strong growth in 2012 increasing availability to more than 40 markets, exporting to Asia and Latin America. The focus for 2013 will continue to be expanding consumer awareness and brand visibility, while increasing account penetration in all markets served. Grammy Award winning recording artist Fergie and Pitbull serve as partners and owners of Voli Light Vodkas.

Voli is imported by Palm Bay International, Port Washington, NY.

About Voli
Voli Spirits, LLC was founded in 2008 by Adam Kamenstein and is a privately held premier spirits company with offices in Los Angeles and New York.  In 2010, after two years of working with leading mixologists, vodka connoisseurs, and producers of distinguished spirits, Voli Spirits created the world's first and only line of low calorie fruit and fusion flavored vodkas – Voli Light Vodka. Voli is named after the meshing of Vodka and Light and is available in six flavors - Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon, Mango Coconut and Light (original) electrolyte. Voli Light Vodkas feature a delicate blend of the finest multi-distilled wheat vodka, pure spring water and natural flavors. Voli Light Vodkas are 1/3 less in calories than the leading brands and are available in all major markets throughout the United States. In 2012 the Voli brand has experienced triple digit growth throughout the nation. In a world where things add up, it's nice to subtract. For additional information please visit http://www.volispirits.com.

About FITNESS magazine
Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. FITNESS motivates women to move—for fun, for health, for life. With workouts and diet plans that get results, plus inspiring beauty and health tips, FITNESS empowers women to be fierce about reaching for and achieving body success, however they define it. FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers.  For more information, please visit www.fitnessmagazine.com.

About Crunch
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 59 gyms worldwide, including 31 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to www.crunch.com for more information.

CONTACT:

Carl Larsen

Jennifer Betts


Pivotal Public Relations

Pivotal Public Relations


(323) 933-4646

(323) 933-4646


[email protected] 

[email protected]

SOURCE Voli Spirits, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.