|By Business Wire
|January 14, 2013 08:03 AM EST
Today at the NRF
(National Retail Federation) 102nd Annual Convention & EXPO,
America, Inc., a leading supplier of value-added Point of Service
(POS) solutions, and AppCard
Inc., developer of a next-generation customer loyalty platform,
announced the availability of the AppCard customer loyalty service with
Epson’s OmniLink™ smart POS solutions family. OmniLink combines an Epson
industry-leading POS printer with PC functionality to deliver
cloud-based services, open platform mobility and flexible web based
printing from any mobile device. Paired with Epson’s OmniLink, AppCard
provides a powerful, effective cloud-based customer loyalty platform
that involves no integration with the POS and requires only a minimal
setup time – at a lower cost than traditional loyalty programs on the
“We've been a happy AppCard customer for six months, and we already see
the benefits,” explained Zvika Cohen, the owner of Basics Plus. “We're
looking forward to migrating to the AppCard solution with OmniLink to
access even more customer data faster, with reliable connectivity and
more mobility. We see this solution as bringing us closer to our
customers and helping us understand their preferences better so that we
can personalize our offers accordingly.”
Epson’s OmniLink solutions provide the data gateway that enables the
delivery of cloud-based services via Ethernet or WiFi connectivity.
Because the AppCard application resides on the OmniLink printer outside
the POS system, retailers gain the benefits of rapid deployment with no
need for POS integration. AppCard’s cloud-based loyalty platform
provides real-time reports, deep analytics, and business intelligence
that enable merchants to engage each customer with personalized offers
that enhance loyalty and drive repeat business. Through the AppCard
smartphone app or Web account, shoppers receive personalized offers,
earn rewards and free gifts, and get live digital receipts.
“Retailers need innovative ways to engage customers and foster loyalty,
and the OmniLink solution with AppCard delivers,” commented Gregg
Brunnick, Director of Marketing for Epson’s Business Systems Division.
“With minimal development time, retailers can have mobile loyalty
programs up and running.”
“OmniLink is a powerful vehicle for deploying the AppCard loyalty
platform at the POS,” said Yair Goldfinger, CEO and Co-founder of
AppCard. “The combination of AppCard’s solution with Epson’s OmniLink
provides large and small retailers with an integration-free way to
implement a loyalty program that enhances the shopping experience and
increases customer retention.”
The AppCard solution with OmniLink has been installed at selected
customer sites, and will be available in the first quarter of 2013
through AppCard’s designated partners (www.appcard.com).
To watch Epson’s NRF 2013 video, please
click here. To find out more about the AppCard loyalty platform, see
introduction video. For more information about the Epson OmniLink,
please visit pos.epson.com/OmniLink.
About AppCard Inc.
AppCard™ is a next-generation customer loyalty platform that is changing
the way brick-and-mortar stores communicate with their customers. The
platform provides merchants with effective tools to raise profits and
increase customer retention: a five-tier loyalty platform, a deep
analytics engine, rewards, and personalized offers. With AppCard,
launching a loyalty program is easy and intuitive. The setup requires no
integration with the merchant's POS and takes less than 20 minutes. The
AppCard smartphone and Web-based applications increase stickiness,
making offers more visible to customers and driving more customers into
a merchant’s store again and again. Founded in 2011 by the team behind
ICQ (the world's first Internet-wide instant messaging service), Dotomi,
and Jajah, AppCard is changing the way brick-and-mortar stores acquire
and retain their customers. For more information, see www.appcard.com
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc.
is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems
integration and energy efficiency. For over 40 years, Epson’s advanced
technology has been at work in millions of POS systems around the world.
Today Epson’s Business Systems Division continues to bring
industry-leading, open architecture, smart technologies to the point of
service. To learn more about Epson America Business Systems Division,
please visit: pos.epson.com,
or connect with us on Facebook (http://tinyurl.com/EpsonFacebook-BizSys),
and YouTube (http://tinyURL.com/EpsonYouTube).
Epson is a registered trademark of Seiko Epson Corporation. OmniLink is
a trademark of Epson America, Inc. AppCard is a trademark of AppCard
Inc. All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130114005170/en/
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