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“Year of the Bicycle” Signals Iteris Release of Vantage® SmartCycle™

Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic management information solutions, has launched SmartCycle™, a new product addition to its Vantage® video detection product suite. Facing rising fuel costs, more commuters are taking to the streets on bicycles, creating an increased need for accurate bicycle detection at intersections.

An intersection configured with SmartCycle™ can effectively differentiate between bicycles and other vehicles, enabling more efficient signalized intersections and maximized traffic throughput. Vantage® SmartCycle™ can accurately detect vehicles and bicycles with a single video detection camera facing a dedicated approach. Agencies using bicycle timing can now benefit from bicycle-specific virtual detection zones that can be placed anywhere within the approaching traffic lanes, eliminating the need for separate bicycle-only detection systems.

“SmartCycle™ provides traffic engineers and planners a cost effective way to bring their traffic management systems into compliance with new regulations that require bicycle detection capabilities,” said Abbas Mohaddes, President and CEO of Iteris. “We believe the addition of SmartCycle™ provides us a clear advantage as we pursue detection opportunities for the estimated 50,000 signalized intersections nationwide where cycling is most abundant.”

SmartCycle™ builds on Iteris’ proven Vantage® video vehicle detection technology, which has been deployed throughout North America, Latin America, Europe, Asia, and the Middle East. Iteris is the market leader with more than 100,000 video detection sensors operational worldwide. A global network of exclusive distributors and direct sales offices provide local technical support and training. SmartCycle™ is available for immediate purchase and implementation.

About Iteris, Inc.

Iteris Inc. is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management and predictive traffic analytics, and improve the safety of surface transportation systems. By combining its patented products, decades of expertise in traffic management, and information technologies, Iteris offers a broad range of Intelligent Transportation System ("ITS") solutions to customers worldwide. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com. Also visit us on Facebook, Twitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," “should,” “could,” "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the expected benefits of SmartCycle™ technology and the Iteris Vantage® video detection system.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies, including SmartCycle™ and Vantage®, and the solutions that incorporate our technologies; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our SmartCycle™ system; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).

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