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AAA NCNU Selects Retalix 10

AAA Northern California, Nevada and Utah Chooses Retalix 10 to be deployed as a Service to Create World-Class Retail Experience; Eases Transactions and Payments While Offering Personalized Member Experience

RA'ANANA, Israel and NEW YORK, Jan. 14, 2013 /PRNewswire/ -- Retalix® Ltd. (Nasdaq: RTLX), a leading global provider of software and services to high volume, high complexity retailers, announced today that AAA Northern California, Nevada and Utah (AAA NCNU) has selected the Retalix 10 Store & Sales Channel Suite to be delivered as a service from the cloud. AAA NCNU selected Retalix 10 in order to provide members a world-class experience in conducting transactions and payments while delivering personalized interactions based on members' profiles.

(Logo: http://photos.prnewswire.com/prnh/20120920/MM78419LOGO)

AAA NCNU will implement Retalix 10 in a Software-as-a-Service (SaaS) model eliminating the need to directly manage the IT infrastructure and allowing the organization to focus its full attention on member services. By selecting Retalix 10, AAA NCNU will be able to rapidly deploy the suite's customer-centric functionalities while enjoying the benefits of on-demand scalability and elasticity, as well as accelerated time-to-market.

"Our mission is to continue to provide services that our four million members highly value, and the Retalix 10 technology allows us to deliver a retail experience that encompasses all of our offerings," said Osh O'Crowley, CIO, AAA NCNU. "Retalix 10 offers an integrated solution that provides a centralized view of transactions, regardless of where they occur, as well as our current product inventory, which is an essential requirement in order to be able to fulfill our member services."

Retalix 10 as a Service is an innovative, yet affordable solution built on cutting-edge technology and proven retail expertise. It provides a powerful cloud offering that helps retailers unify and streamline the deployment and management of store systems, offering the flexibility required to meet the challenges of a changing marketplace. AAA NCNU selected Retalix 10 due to its unique open architecture that enables smooth integration with their finance, CRM and membership platforms to provide a personalized member experience, as well as its ability to adapt to member needs in the future.

"I am proud AAA NCNU selected our advanced solution to serve their members in Northern California, Nevada and Utah," said Retalix CEO Shuky Sheffer. "Offering our Store & Sales Channel Suite from the cloud enables them to simplify their IT infrastructure and operations while reducing maintenance, IT resources and capital expenditures."

The Retalix 10 Store & Sales Channel Suite is the next-generation store platform from Retalix. Designed around a single software engine, Retalix 10 unifies and streamlines deployment and management of in-store systems, mobile commerce and online storefront channels. The platform ensures a consistent and personalized shopping experience across all touch points and sales channels, which include POS, self-checkout, self-scanning, customer scale, customer kiosk, fuel sales, mobile commerce and e-commerce, as well as a range of store and chain management applications. Retalix 10-as-a-Service is part of Retalix's cloud-based service offerings that include electronic payments, loyalty, demand-driven replenishment and business intelligence, to mention a few.

For more information on the Retalix 10 Store & Sales Channel Suite, visit: http://www.retalix.com/products/retalix-10-store-sales-channels-suite

About AAA NCNU
AAA Northern California, Nevada and Utah offers a wide array of automotive, travel, insurance, DMV, financial services, and consumer discounts to its members. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.  For more information about AAA NCNU, visit www.AAA.com.

About Retalix
Retalix is a leading global provider of innovative software and services to high volume, high complexity retailers, including supermarkets, convenience stores, fuel stations, drugstores and department stores. The company's products and services help its customers to manage and optimize their retail operations, differentiate their brand and build consumer loyalty, while providing retailers with the flexibility and scalability to support ongoing business transformation and growth. Retalix offers solutions for point-of-sale (POS), sales channels and in-store management (including mobile and e-commerce), customer management and marketing, merchandising, and logistics. By leveraging a multitude of deployment options, including Software-As-A-Service (SaaS), Retalix serves a large customer base of approximately 70,000 stores across more than 50 countries worldwide. The Company's headquarters are located in Ra'anana, Israel, and its North America headquarters are located in Plano, Texas. Retalix stock trades on the NASDAQ and the Tel Aviv Stock Exchange.

For more information, visit http://www.retalix.com, the contents of which are not part of this press release. Follow Retalix on Twitter: @Retalix.

Retalix is a registered trademark of Retalix Ltd. in the United States and in other countries. The names of actual companies, products and services mentioned herein may be the trademarks of their respective owners.

Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and U.S. federal securities laws. For example, the statements regarding the future rollout of deployment of Retalix solutions and the performance goals that Retalix customers are trying to achieve by deploying such solutions all include forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Retalix, including revenues, income and expenses, to be materially different from any future results, performance or achievements or other guidance or outlooks expressed or implied by such forward-looking statements. Such factors include risks relating to Retalix's anticipated future financial performance and growth, continued roll-outs with existing customers, continued interest in Retalix's new platforms, the perception by leading retailers of Retalix's reputation, the potential benefits to food and fuel retailers and distributors, expansion into new geographic markets, and other factors over which Retalix may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including Retalix's Annual Report on Form 20-F for the year ended December 31, 2011, for a discussion of these and other important risk factors. Except as required by law, Retalix undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.

For media information:

For corporate affairs:

Brad Prizer

Zviki Shimon

Retalix Ltd.

Retalix Ltd.

+1-877-573-7193

+1-877-573-7193 x6283

[email protected]

[email protected]

SOURCE Retalix Ltd.

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