Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Andy Thurai

News Feed Item

DFS Sits Comfortably on ITV1's This Morning

LONDON, January 14, 2013 /PRNewswire/ --

- Product placement deal sees bespoke furniture on set -

ITV and DFS announced an agreement which will see the iconic sofas on ITV's flagship daytime programme, This Morning, change to a new hand crafted design.

The one-year partnership, developed by Mediacom Beyond Advertising, will see the bespoke DFS furniture on-air from Wednesday 2nd January 2013 with an introductory strap-line appearing live to announce the placement to viewers.

The product placement will be supported by an off-air licensing agreement which will allow DFS to use the This Morning logo in store and online. The agreement also includes the launch of a dedicated area on ITV.com with information on the partnership, product ranges and competitions. The partnership will be supported via social media by both parties.

Katherine Marlow, Branded Content Manager, ITV Commercial said: "We are delighted to announce another high profile product placement agreement for This Morning. Once again we have worked extremely closely with our production partners to ensure the seamless integration of a multi-platform campaign alongside on-air activity whilst still fulfilling a programme's editorial need."

Nick Ashworth, Media Manager at DFS said: "As the leading British retailer and manufacturer of handmade sofas, we are hugely excited to be working with ITV to showcase the design and build quality of our hand crafted sofas in one of their most recognisable daytime programmes. It is a great opportunity for DFS to look at building a partnership beyond spot advertising, in order to engage and interact with a very loyal audience."

Chris Fuller, head of broadcast sponsorship for MediaCom Beyond Advertising, said: "The DFS and This Morning partnership really puts product placement at the heart of a much bigger integrated solution that also includes experiential; licensing; and branded content. All parties involved have taken a really considered and collaborative approach as to how we can deliver a highly engaging and cohesive campaign across 2013."

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.