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Briggs & Stratton Corporation And GE Capital Bank Introduce Retail Financing Program

Private Label Credit Program Offers Financing on Outdoor Power Equipment Products

MILWAUKEE, Jan. 11, 2013 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE:BGG) recently announced a multi-year agreement with GE Capital Retail Bank, to provide private label retail financing programs for power equipment and standby generators.  GE Capital Retail Bank provides financial solutions for manufacturers and dealers to help grow their customer sales.


The private label retail financing program is accepted at approximately 6,000 Briggs & Stratton dealers nationwide.  It offers a fast application process, competitive rates and special financing promotions* on a complete line of lawn and garden and turf care products through the Simplicity®, Snapper®, Snapper Pro®, Ferris® and Massey Ferguson® lawn and garden brands, as well as GE Generator Systems and Briggs & Stratton Standby Generators. The Briggs & Stratton Retail Finance Program can also be used toward purchases of parts, service and accessories.

"GE Capital's tenure and expertise in the outdoor power equipment industry provides significant benefit to our dealers and their customers," said Harold Redman, Senior Vice President of Briggs & Stratton and President of Briggs & Stratton Power Group. "We look forward to providing our dealers and customers with excellent financing options."

"We are pleased to work with Briggs & Stratton to provide consumer financing and look forward to working with them by providing financing solutions to their customers," said Gary Slagle, Vice President and General Manager of the outdoor power equipment industry for GE Capital Retail Bank.

For more than 75 years, GE Capital has provided billions of dollars in consumer financing through major retailers and more than 200,000 small – and mid-sized businesses throughout the United States.

GE Capital is a leading provider of consumer credit in the outdoor power equipment industry for more than 15 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as the newly launched Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.

*Subject to credit approval and availability.

About Briggs & Stratton
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America's number one marketer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity®, Snapper®, Snapper Pro®, Ferris® and Murray® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For more information, visit

About GE Capital's Retail Finance business
GE Capital's Retail Finance business is among the country's most successful retail lenders, with more than 75 years of experience in consumer financing. The business, with its lending entity GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales. This includes private label and bankcard credit programs to major national, regional and independent retailers in the U.S., as well as private label credit programs, promotional and installment lending, bankcards and financial services for consumers through dealers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. We are not just bankers; we help clients build better businesses. More information can be found at and GE Capital is one of the world's largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit or follow company news via Twitter @GECapital.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

SOURCE Briggs & Stratton Corporation

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