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aisle411 Announces Scalable Indoor Location Geo-Fence Alerts API to Expand In-Store Mobile Search and Navigation Solutions

Las Vegas area Walgreens Stores Showcased during CES in the aisle411 Android Application. Technology allows Retailers and App Developers to message shoppers based on in-store presence and their in-store location.

PALO ALTO, Calif., Jan. 10, 2013 /PRNewswire/ -- aisle411, the premier mobile retail navigation service, today announced their Indoor Location Geo-Fence Alerts API being showcased in the aisle411 Android application at Las Vegas area Walgreens stores. aisle411 acquired the technology assets and multiple patents pending from Sunnyvale, CA Wilocate in September 2012 to provide precise indoor positioning information and has now integrated that technology into it's native mobile iOS and Android platforms expanding aisle411's unique in-store search and navigation offering.


Indoor Location is believed to be the next billion-dollar market according to many industry experts. A recent article in VentureBeat predicts 2013 to be a break out year for this market.

With aisle411's scalable Indoor Geo-Fence Alerts solution, aisle411's platform allows retailers and 3rd party developers to deliver welcome messages as shoppers enter a store on Android and iOS devices and deliver messages based on in-store geo-fences on Android devices. The Indoor Geo-Fence Alerts solution builds on top of aisle411's established and growing indoor map and search solution covering over 10,000 indoor retail locations.

"One of the most powerful assets brick-and-mortar retailers have is their physical store.  Our Indoor Geo-Fence Alerts API combined with our indoor map and product search platform allows retailers to leverage their stores to its fullest extent by digitizing and making their stores mobile," said Nathan Pettyjohn, CEO of aisle411.  "For example, if a shopper enters a particular area of the store, a retailer might remind them with an Alert message on their phone that they can find a bigger selection of related items via the retailer's mobile website, or suggest a special offer located in a different aisle. This truly extends the shopper experience into an endless aisle where the in-store and online purchasing experience is blurred. Retailers can own that complete experience with this new Indoor Geo-Fence Alerts API from aisle411."

aisle411's positioning solution leverages a building's existing Wi-Fi infrastructure and sensor information from mobile devices, such as data provided by the gyroscope, pedometer and compass, to deliver precise location information indoors without the need for any specialized hardware or additional infrastructure.

aisle411's indoor searchable maps platform is live in over 10,000 retail locations and multiple major retailers and partners have embedded the aisle411 platform within their own mobile applications.  Now, aisle411 is signing up retail and app developer partners at who want to also leverage the Indoor Geo-Fence Alerts API that will go live in market in 2013.

"aisle411's indoor location positioning technology is a hybrid software-only solution that complements existing and emerging Wi-Fi, Bluetooth and sensor based solutions," said Kris Kolodziej, VP of Location Services at aisle411. "We look forward to announcing new solutions with other partners in 2013 that bring together the best indoor location technologies for the benefit of retailers and shoppers."

aisle411 empowers anyone with a smartphone to find products and promotions quickly and easily in retail stores with a unique in-store search and comprehensive mobile retail shopping solution. The aisle411 app is available for free from the iPhone App Store at and the Google Play store at

Supporting Resources:

About aisle411
Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. Additional information is available at:

aisle411 Contact:

Nathan Pettyjohn
aisle411 Inc.
[email protected]

SOURCE aisle411

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