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Liquipel and Pharrell Williams Announce Partnership at CES

Details of Partnership to Drive Brand and Business Presented at Booth 25936, South Hall, CES, Las Vegas

LAS VEGAS, NV -- (Marketwire) -- 01/09/13 -- Liquipel LLC (http://www.liquipel.com/), the industry leader in Watersafe™ technology, and entrepreneur Pharrell Williams, in conjunction with William Morris Endeavor (WME), today announced a partnership to cross-promote each other's brands and lines of business. Details of the partnership were formally announced at 2 p.m., Jan. 9, at Liquipel's booth, No. 25936, South Hall, at the International Consumer Electronics Show (CES) in Las Vegas, Nev.

Grammy award winning singer/songwriter/producer Pharrell Williams has made history for being one of the most successful and prolific artists to emerge during the last decade. As half of the beat-making duo "The Neptunes" with Chad Hugo, and the alternative rock trio "N.E.R.D." with Chad and childhood friend Shae Haley, Pharrell has helped A-list pop stars sell millions of albums and even earned Grammy awards for the likes of Justin Timberlake, Nelly and Usher.

William's unique style and creative aesthetic has been a force in several successful businesses outside the world of music. These include founding the popular clothing brands, Billionaire Boys Club and ICE CREAM, as well as designing limited edition jewelry and accessories for Louis Vuitton. Williams recently published his best-selling book, Pharrell: Places and Spaces I've Been, with Rizzoli in October 2012.

"We are extremely excited to be working with Pharrell. Not only is Pharrell an icon in the entertainment industry, but he is a respected entrepreneur with a keen business sense," said Sam Winkler, Managing Partner of Liquipel. "His range of creativity across fashion, art, music and digital culture bring a perspective, energy and individuality that we value tremendously. We look forward to working with Pharrell across his brands and with Liquipel as the leader in an amazing and dynamic business."

"I look for opportunities that get me excited and where we can do great things together," said Pharrell. "I believe that Liquipel is an amazingly cool technology that seems just like magic. We have only just begun to see how this technology can impact people's lives and become part of their lifestyle. We are going to have a lot of fun!"

For more information and videos, please visit Liquipel's website, and follow us on Facebook and Twitter. To contact Liquipel, LLC, email [email protected].

About William Morris Endeavor Entertainment

Leading entertainment and media company WME represents elite artists from all facets of the industry, including motion pictures, television, music, theatre, publishing and physical production. WME also advises some of the world's most recognized consumer brands to create entertainment-based marketing solutions and invests in companies across the digital media landscape. WME is headquartered in Beverly Hills with offices in New York, London, Nashville and Miami.

About Liquipel

Liquipel LLC is the sole owner and licensor of Liquipel (http://www.liquipel.com/), an award-winning process that uses nanotechnology to make smartphones and other devices Watersafe™ from accidental exposure to water and other liquids. Since its debut at the Consumer Electronics Show 2012, it has won an Edison Award, a Fierce Wireless Fierce 15 Award, was named by Popular Science the Grand Award Winner in the Gadgets Category in the magazine's "Best of What's New" issue, and has also been included in Entrepreneur Magazine's "100 Brilliant Companies" list. By merging the latest in nanotechnology and consumer products, Liquipel creates a no-limits lifestyle free from boundaries.

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