FAIRFAX, Va., Jan. 9, 2013 /PRNewswire/ -- ThinkGeek (NASDAQ: GKNT) has recently laid claim to the #22 position on Internet Retailer's newest list, the Social Media 300.  The list gauges the top 300 Internet commerce sites that effectively use social media to drive visits, revenue, and social engagement.

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Carrie Gouldin, ThinkGeek's Head of Social Media Mayhem states, "Bananas!"  Gouldin had been responsible for ThinkGeek's strong social media presence for over four years.  The strategy she has brought to ThinkGeek's social program hinges on the simple fact that audiences enjoy timely, entertaining content and not just ThinkGeek-centric updates. Being fun is a kind of customer service, too.

Aside from the rank of #22 overall using Internet Retailer's metrics, the Social Media 300 also highlights other notable milestones within ThinkGeek's social media domain:

• #17 in traffic driven by social media
• #8 in Facebook engagement
• #12 in Twitter followers
• #3 in YouTube total channel views

Internet Retailer is the definitive industry leader in research and ranking of e-commerce sites. Recently ThinkGeek was ranked #175 in the Internet Retailer Top 500 list.

For more information, visit www.ThinkGeek.com. 

ABOUT THINKGEEK

ThinkGeek, a wholly owned subsidiary of Geeknet, Inc. (NASDAQ: GKNT), is the premier retailer for the global geek community.  Since 1999, ThinkGeek has sought to provide tech, gadget, and toy-obsessed communities with all the things geeks crave.  ThinkGeek was founded to serve the distinct needs and interests of technology professionals and enthusiasts and today has grown to become the first choice for innovative and imaginative products that appeal to the geek in everyone.  Want to learn more?  Check out thinkgeek.com

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SOURCE Geeknet, Inc.