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Agile Computing Authors: Liz McMillan, Elizabeth White, Eric Aarrestad, Tim Hinds, Ian Khan

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The Judge Group Breaks Down Information Silos With Birst

Birst's Agile Analytics to Help Identify Prospective Customers and Optimize Customer Value

SAN FRANCISCO, CA -- (Marketwire) -- 01/09/13 -- Birst Inc., the leading provider of agile business analytics, today announced that The Judge Group is deploying Birst to break down barriers separating silos of information in order to create a unified view of the organization's business performance across operating units. Using Birst to track and analyze a variety of key performance indicators (KPIs), The Judge Group will be able to make more-informed, fact-based decisions to improve overall business results.

The Judge Group, a professional services firm offering technology consulting, enterprise-wide staffing, and corporate training, will use Birst's enterprise-class, business analytics suite to bring together -- and gain valuable insight from -- silos of information maintained by various operating units. Using data generated by Microsoft Dynamics GP (formerly Great Plains) software and The Judge Group's proprietary customer relationship management (CRM) system, Birst will track and analyze trends in a variety of KPIs, including number of staffing interviews and placements, time taken to fulfill staffing requests, and the organization's overall market share. With Birst business analytics, The Judge Group will analyze the historical buying behavior and demographic characteristics of its existing customer base in order to more accurately predict future customer staffing needs, identify additional promising prospects, and better target marketing campaigns. This will enable the organization to improve its operational efficiency, further enhance customer satisfaction, increase sales revenue, and optimize customer value.

"When we compared Birst to a traditional, on-premise solution, the cost difference was staggering; The on-premise solution would have cost at least twice as much to deploy to our entire organization," said Ken Krieger, CIO, The Judge Group. "We also discovered that Birst provides exactly the capabilities we need. With its combination of affordability and functionality, Birst was clearly the right choice for us."

Ten years prior to selecting Birst, The Judge Group internally developed a digital dashboard and data warehouse in order to track a number of KPIs. After a decade of use, the organization realized it needed a replacement solution that could provide real-time information, as well as an advanced graphical interface -- and that selecting a third-party solution, rather than building one in-house, would dramatically accelerate its time to market. With its online dashboards and pixel-perfect, ad hoc reports, Birst delivers a graphical interface that provides multiple ways to easily visualize real-time information at various levels of detail. Additionally, Birst will help The Judge Group to quickly cleanse its data as it is uploaded -- a process that could otherwise have taken several years.

"Information has limited value if it's not consistent or accessible across an organization," said Brad Peters, CEO of Birst. "That's why Birst provides organizations with the ability to manage all of their analytical needs, answering questions that span departments and data sources. Birst serves as a single, vital source of truth that establishes a foundation for meaningful, fact-based decisions."

To find out more information about Birst's solutions and how they can help your business succeed, visit www.birst.com.

About Birst
Birst™ is the leader in agile business analytics. It offers a single place to manage all of your organization's business analytics and the agility to answer questions spanning departments, data sources, and deployments -- across both public and private clouds. Birst gives users the fastest way to answer their most pressing business questions, and the ones they didn't know to ask. At one-third the cost, time, and staff of traditional big BI, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience. For more information, visit www.birst.com or follow us on Twitter @BirstBI.

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