Welcome!

Agile Computing Authors: Tim Hinds, Pavan Kumar, Elizabeth White, Yeshim Deniz, Liz McMillan

News Feed Item

Matomy Media Group acquiert MediaWhiz

TEL-AVIV, Israel et NEW YORK, January 8, 2013 /PRNewswire/ --

Matomy Media Group annonce l'acquisition de MediaWhiz, une agence de médias numériques intégrés, primée et proposant des services complets. Cette acquisition fait suite à l'investissement de Matomy dans Adperio en 2011 et fait partie de la stratégie d'expansion de l'entreprise aux États-Unis.

La banque d'investissement Q Advisors a géré la transaction.

Avec cette acquisition, Matomy devient le plus important groupe de performance à l'échelle mondiale. Hakan Lindskog, ancien PDG de Neverblue, a été nommé président-directeur général de MediaWhiz.

Matomy est une société internationale centrée sur la performance et spécialisée dans la conduite de résultats marketing à travers une variété de canaux de communication : marketing d'affiliation, affichage, mobile, recherche et monnaie virtuelle, au service de 500 des plus grands annonceurs mondiaux par l'intermédiaire de 7 000 éditeurs dans 85 pays.

« Après avoir pris conscience de la forte synergie existant dans nos opérations, nous avons estimé que cette acquisition servirait notre vision stratégique d'une plateforme de performance cross-média unique et mondialisée », a déclaréOfer Druker, PDG de Matomy Media Group. « Nous sommes impressionnés par la forte présence de MediaWhiz auprès des annonceurs et des agences, ainsi que par sa réputation positive reconnue au sein de ce marché. Je suis convaincu que cette acquisition profitera à nos clientèles respectives à travers l'accroissement de la portée de l'audience, l'engagement des canaux médiatiques, des technologies de suivi de pointe et, le plus important, des résultats efficaces pour leurs campagnes publicitaires en ligne. »

Le succès de MediaWhiz dans les secteurs du marketing de performance en ligne et des médias numériques est largement reconnu. Cette société se positionne comme deuxième réseau en matière de coût par acquisition selon le magazine mThink / Revenue Performance. Le rapport 2012 de l'agence Advertising Age classe MediaWhiz à la 11e place des agences de marketing de recherche et à la 21e place des réseaux d'agences numériques aux États-Unis.

MediaWhiz combine son expertise dans toutes les formes de marketing en ligne (affiliation, recherche, médias sociaux, affichage, campagnes d'e-mails et acquisition de données) avec des prestations et technologies analytiques exclusives, afin de conférer une plus grande efficacité à une large gamme d'annonceurs de premier plan.

« MediaWhiz dispose d'une fantastique base de clients et d'éditeurs », a ajouté M. Lindskog, PDG de MediaWhiz. « Désormais, avec l'accès à la portée internationale de Matomy en matière d'affichage publicitaire, de marketing mobile et de trafic de recherche, nous allons travailler dur pour continuer à offrir à nos clients et partenaires un retour sur investissement et un service à la pointe de l'industrie. »

Commentant l'acquisition, Tom Lanzetta, directeur d'exploitation et financier de MediaWhiz, a précisé : « Matomy apporte un fort pouvoir d'achat de médias en plus d'une présence mondiale et de son expérience en tant que société de performance. Nous sommes certains que nous serons en mesure de tirer parti de cela pour proposer une offre de plus grande valeur à notre clientèle existante. »

À propos de MediaWhiz

MediaWhiz est une agence de médias numériques intégrés de premier plan qui aide les marques à engager, acquérir et fidéliser les clients de façon plus rentable, grâce à la combinaison de ses capacités en marketing de performance, de sa technologie exclusive et de son expertise dans les médias numériques. Ses domaines d'intervention comprennent : le marketing d'affiliation, la recherche, les médias sociaux, l'affichage publicitaire, les campagnes e-mails et l'acquisition de données.

Pour tout complément d'information, rendez-vous sur http://www.MediaWhiz.com et suivez MediaWhiz sur Twitter : @MediaWhizLLC.

À propos de Matomy Media Group
Matomy Media Group conteste le statu quo des compartiments fonctionnels du marketing et permet aux annonceurs et aux agences de gérer et optimiser les campagnes basées sur la performance et conduites par les opportunités d'engagement de l'utilisateur. Travaillant à l'échelle mondiale par l'intermédiaire d'Internet, des médias sociaux et des plateformes mobiles, Matomy Media Group propose aux annonceurs de marque et de réponse directe, ainsi qu'aux agences, toute une gamme de possibilités, notamment une plateforme et un réseau de gestion de l'affiliation basés sur la performance, l'affichage et la publicité vidéo, la recherche marketing et les publicités rémunératrice et mobile.

Pour tout complément d'information, rendez-vous sur http://www.matomy.com et suivez Matomy sur Facebook à l'adresse https://www.facebook.com/MatomyMediaGroup

En 2010, Viola Private Equity a investi dans Matomy. Viola Private Equity est une filiale de Viola Group, un groupe de capital-investissement innovant de premier plan, disposant de plus de 2 milliards USD sous gestion en Israël.

Contact auprès des médias :


Matomy Media Group
Mor Meroz
Directeur du marketing du groupe
Directeur marketing
[email protected]
+972-54-5509025


MediaWhiz
Keith Trivitt
Directeur du marketing et des communications
[email protected]
+1-646-264-0144

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.