Welcome!

Agile Computing Authors: Ferhat Hatay, Charlotte Spencer-Smith, Elizabeth White, Pat Romanski, SmartBear Blog

News Feed Item

Matomy Media Group kauft MediaWhiz

TEL AVIV, Israel und NEW YORK, January 8, 2013 /PRNewswire/ --

Die Matomy Media Group gibt die Akquisition von MediaWhiz bekannt, einer preisgekrönten und integrierten digitalen Vollservice-Medienagentur. Diese Akquisition folgt auf Matomys Investition in Adperio im Jahre 2012 und ist Bestandteil der Expansionsstrategie des Unternehmens in den Vereinigten Staaten.

Die Transaktion wurde von der Investmentbank Q Advisors durchgeführt.

Mit dieser Akquisition wird Matomy zum bedeutendsten, auf Erfolgsbasis arbeitenden Werbekonzern, der weltweit tätig ist. Der frühere CEO von Neverblue Hakan Lindskog wurde zum CEO von MediaWhiz ernannt.

Matomy ist ein globales, leistungsbezogenes Unternehmen, das sich auf die Realisierung von Marketingergebnissen über eine Vielzahl von Medienkanälen spezialisiert hat: Affiliate Marketing, Displaymarketing, Mobiltelefone, Suchmaschinen und virtuelle Währungen. Das Unternehmen betreut mit Hilfe von 7.000 Publishern in 85 Ländern 500 der führenden Anzeigenkunden der Welt.

"Nachdem wir den hohen Synergieeffekt für unsere Geschäftstätigkeit erkannt hatten, entschieden wir, dass diese Akquisition unserer strategischen Vision einer einheitlichen, medienübergreifenden, globalen und leistungsbezogenen Werbeplattform dienen soll", sagte Ofer Druker, CEO der Matomy Media Group. "Von der starken Präsenz des Unternehmens MediaWhiz bei Werbetreibenden und Agenturen sowie von dessen anerkannt guten Ruf im Markt sind wir sehr beeindruckt. Ich bin zuversichtlich, dass diese Akquisition der Kundenbasis beider Unternehmen Nutzen bringt, indem mehr Publikum erreicht wird, mehr Medienkanäle einbezogen werden, führende Technologien stärker eingesetzt werden und - was das Wichtigste ist - effiziente Ergebnisse für die Online-Werbekampagnen erzielt werden.

Der Erfolg von MediaWhiz beim ergebnisorientierten Online-Marketing und in der digitalen Medienwelt wird allgemein anerkannt. Das Unternehmen wurde vom Magazin mThink / Revenue Performance zum zweitbesten Netz in der Kategorie "Kosten pro Kaufabschluss" ernannt. Der Agenturbericht 2012 von Advertising Age wies MediaWhiz als Nummer 11 bei den Suchmaschinen-Marketingagenturen und als Nummer 21 bei den digitalen Agenturnetzen in den USA aus.

MediaWhiz kombiniert Fachkenntnisse bei allen Formen des Online-Marketing (bei Affiliate- und Suchmaschinenmarketing, Social Media, Displaymarketing, E-Mail- und Datenakquisitionsmarketing) mit unternehmenseigenen Bereitstellungs- und Analysetechnologien, um eine größere Effektivität und Effizienz für eine große Bandbreite führender Werbetreibender zu ermöglichen.

"MediaWhiz verfügt über eine fantastische Kunden- und Internet-Publisher-Basis," meint Lindskog, CEO von MediaWhiz. "Durch den jetzt möglichen Zugang zur internationalen Reichweite von Matomy in Bezug auf Displaywerbung, Mobilfunkmarketing und Suchmaschinendatenverkehr werden wir hart daran arbeiten, unseren Kunden und Partnern auch in der Zukunft branchenführende Kapitalrenditen und Dienstleistungen bereitzustellen."

In seinem Kommentar zur Unternehmensakquisition sagte Tom Lanzetta, Chief Operating Officer und Financial Officer von MediaWhiz: "Matomy bringt uns neben einer globalen Präsenz und der Erfahrung als erfolgsabhängiges Unternehmen auch umfangreiche Medienbuchungen. Wir sind zuversichtlich, unserer bestehenden Kundenbasis auf dieser Basis eine noch höhere Wertschöpfung anbieten zu können."

Über MediaWhiz

MediaWhiz ist eine führende integrierte digitale Medienagentur, die Markenunternehmen dabei unterstützt, auf gewinnbringendere Weise Kundenkontakte herzustellen, Kunden zu gewinnen und eine starke Kundenbindung zu erreichen. Dies erfolgt durch die Kombination erfolgsbasierter Marketingverfahren mit unternehmenseigenen Technologien und hoher Sachkenntnis im Bereich der digitalen Medien. Die Tätigkeitsbereiche sind: Affiliate Marketing, Suchmaschinenmarketing, Social Media, Display-Werbung, E-Mail- und Datenakquisitionsmarketing.

Bitte besuchen Sie uns im Internet unter http://www.MediaWhiz.com, wenn Sie weitere Informationen erhalten möchten, oder folgen Sie MediaWhiz auf Twitter: @MediaWhizLLC.

Über die Matomy Media Group
Die Matomy Media Group stellt den bisherigen Status isolierter, funktionsbezogener Marketingmaßnahmen in Frage. Die Group versetzt Werbetreibende und Agenturen nun in die Lage, ergebnisbezogene Kampagnen verwalten und optimieren zu können, die von Möglichkeiten zur aktiven Einbeziehung der Nutzer getrieben werden. Dank der globalen Tätigkeit des Unternehmens über Internet, Social Media und Mobilfunkplattformen bietet die Matomy Media Group Markenunternehmen und Direct-Response-Werbetreibenden sowie Agenturen eine Vielzahl an Möglichkeiten an. Dazu gehören die Plattform und das Netz für ergebnisbezogenes Affiliate Marketing, Display- und Video-Werbung, Suchmaschinenmarketing, Reward Advertising und Mobilfunkwerbung.

Besuchen Sie uns unter http://www.matomy.com, wenn Sie weitere Informationen erhalten möchten. Außerdem können Sie Matomy auch auf Facebook folgen: https://www.facebook.com/MatomyMediaGroup

In Jahre 2010 erhielt Matomy eine Investition der Viola Private Equity. Viola Private Equity ist eine Tochtergesellschaft der Viola Group, eines führenden Investitionskonzerns im Bereich Private Equity, der mehr als 2 Mrd. US$ in Israel verwaltet.

Ansprechpartner für Medien:

Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz

Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...