Click here to close now.

Welcome!

Web 2.0 Authors: Pat Romanski, Elizabeth White, Liz McMillan, Aria Blog, Dana Gardner

News Feed Item

Matomy Media Group kauft MediaWhiz

TEL AVIV, Israel und NEW YORK, January 8, 2013 /PRNewswire/ --

Die Matomy Media Group gibt die Akquisition von MediaWhiz bekannt, einer preisgekrönten und integrierten digitalen Vollservice-Medienagentur. Diese Akquisition folgt auf Matomys Investition in Adperio im Jahre 2012 und ist Bestandteil der Expansionsstrategie des Unternehmens in den Vereinigten Staaten.

Die Transaktion wurde von der Investmentbank Q Advisors durchgeführt.

Mit dieser Akquisition wird Matomy zum bedeutendsten, auf Erfolgsbasis arbeitenden Werbekonzern, der weltweit tätig ist. Der frühere CEO von Neverblue Hakan Lindskog wurde zum CEO von MediaWhiz ernannt.

Matomy ist ein globales, leistungsbezogenes Unternehmen, das sich auf die Realisierung von Marketingergebnissen über eine Vielzahl von Medienkanälen spezialisiert hat: Affiliate Marketing, Displaymarketing, Mobiltelefone, Suchmaschinen und virtuelle Währungen. Das Unternehmen betreut mit Hilfe von 7.000 Publishern in 85 Ländern 500 der führenden Anzeigenkunden der Welt.

"Nachdem wir den hohen Synergieeffekt für unsere Geschäftstätigkeit erkannt hatten, entschieden wir, dass diese Akquisition unserer strategischen Vision einer einheitlichen, medienübergreifenden, globalen und leistungsbezogenen Werbeplattform dienen soll", sagte Ofer Druker, CEO der Matomy Media Group. "Von der starken Präsenz des Unternehmens MediaWhiz bei Werbetreibenden und Agenturen sowie von dessen anerkannt guten Ruf im Markt sind wir sehr beeindruckt. Ich bin zuversichtlich, dass diese Akquisition der Kundenbasis beider Unternehmen Nutzen bringt, indem mehr Publikum erreicht wird, mehr Medienkanäle einbezogen werden, führende Technologien stärker eingesetzt werden und - was das Wichtigste ist - effiziente Ergebnisse für die Online-Werbekampagnen erzielt werden.

Der Erfolg von MediaWhiz beim ergebnisorientierten Online-Marketing und in der digitalen Medienwelt wird allgemein anerkannt. Das Unternehmen wurde vom Magazin mThink / Revenue Performance zum zweitbesten Netz in der Kategorie "Kosten pro Kaufabschluss" ernannt. Der Agenturbericht 2012 von Advertising Age wies MediaWhiz als Nummer 11 bei den Suchmaschinen-Marketingagenturen und als Nummer 21 bei den digitalen Agenturnetzen in den USA aus.

MediaWhiz kombiniert Fachkenntnisse bei allen Formen des Online-Marketing (bei Affiliate- und Suchmaschinenmarketing, Social Media, Displaymarketing, E-Mail- und Datenakquisitionsmarketing) mit unternehmenseigenen Bereitstellungs- und Analysetechnologien, um eine größere Effektivität und Effizienz für eine große Bandbreite führender Werbetreibender zu ermöglichen.

"MediaWhiz verfügt über eine fantastische Kunden- und Internet-Publisher-Basis," meint Lindskog, CEO von MediaWhiz. "Durch den jetzt möglichen Zugang zur internationalen Reichweite von Matomy in Bezug auf Displaywerbung, Mobilfunkmarketing und Suchmaschinendatenverkehr werden wir hart daran arbeiten, unseren Kunden und Partnern auch in der Zukunft branchenführende Kapitalrenditen und Dienstleistungen bereitzustellen."

In seinem Kommentar zur Unternehmensakquisition sagte Tom Lanzetta, Chief Operating Officer und Financial Officer von MediaWhiz: "Matomy bringt uns neben einer globalen Präsenz und der Erfahrung als erfolgsabhängiges Unternehmen auch umfangreiche Medienbuchungen. Wir sind zuversichtlich, unserer bestehenden Kundenbasis auf dieser Basis eine noch höhere Wertschöpfung anbieten zu können."

Über MediaWhiz

MediaWhiz ist eine führende integrierte digitale Medienagentur, die Markenunternehmen dabei unterstützt, auf gewinnbringendere Weise Kundenkontakte herzustellen, Kunden zu gewinnen und eine starke Kundenbindung zu erreichen. Dies erfolgt durch die Kombination erfolgsbasierter Marketingverfahren mit unternehmenseigenen Technologien und hoher Sachkenntnis im Bereich der digitalen Medien. Die Tätigkeitsbereiche sind: Affiliate Marketing, Suchmaschinenmarketing, Social Media, Display-Werbung, E-Mail- und Datenakquisitionsmarketing.

Bitte besuchen Sie uns im Internet unter http://www.MediaWhiz.com, wenn Sie weitere Informationen erhalten möchten, oder folgen Sie MediaWhiz auf Twitter: @MediaWhizLLC.

Über die Matomy Media Group
Die Matomy Media Group stellt den bisherigen Status isolierter, funktionsbezogener Marketingmaßnahmen in Frage. Die Group versetzt Werbetreibende und Agenturen nun in die Lage, ergebnisbezogene Kampagnen verwalten und optimieren zu können, die von Möglichkeiten zur aktiven Einbeziehung der Nutzer getrieben werden. Dank der globalen Tätigkeit des Unternehmens über Internet, Social Media und Mobilfunkplattformen bietet die Matomy Media Group Markenunternehmen und Direct-Response-Werbetreibenden sowie Agenturen eine Vielzahl an Möglichkeiten an. Dazu gehören die Plattform und das Netz für ergebnisbezogenes Affiliate Marketing, Display- und Video-Werbung, Suchmaschinenmarketing, Reward Advertising und Mobilfunkwerbung.

Besuchen Sie uns unter http://www.matomy.com, wenn Sie weitere Informationen erhalten möchten. Außerdem können Sie Matomy auch auf Facebook folgen: https://www.facebook.com/MatomyMediaGroup

In Jahre 2010 erhielt Matomy eine Investition der Viola Private Equity. Viola Private Equity ist eine Tochtergesellschaft der Viola Group, eines führenden Investitionskonzerns im Bereich Private Equity, der mehr als 2 Mrd. US$ in Israel verwaltet.

Ansprechpartner für Medien:

Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz

Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.