Click here to close now.

Welcome!

Agile Computing Authors: Elizabeth White, Carmen Gonzalez, Larry Dragich, Liz McMillan, Pat Romanski

News Feed Item

Matomy Media Group kauft MediaWhiz

TEL AVIV, Israel und NEW YORK, January 8, 2013 /PRNewswire/ --

Die Matomy Media Group gibt die Akquisition von MediaWhiz bekannt, einer preisgekrönten und integrierten digitalen Vollservice-Medienagentur. Diese Akquisition folgt auf Matomys Investition in Adperio im Jahre 2012 und ist Bestandteil der Expansionsstrategie des Unternehmens in den Vereinigten Staaten.

Die Transaktion wurde von der Investmentbank Q Advisors durchgeführt.

Mit dieser Akquisition wird Matomy zum bedeutendsten, auf Erfolgsbasis arbeitenden Werbekonzern, der weltweit tätig ist. Der frühere CEO von Neverblue Hakan Lindskog wurde zum CEO von MediaWhiz ernannt.

Matomy ist ein globales, leistungsbezogenes Unternehmen, das sich auf die Realisierung von Marketingergebnissen über eine Vielzahl von Medienkanälen spezialisiert hat: Affiliate Marketing, Displaymarketing, Mobiltelefone, Suchmaschinen und virtuelle Währungen. Das Unternehmen betreut mit Hilfe von 7.000 Publishern in 85 Ländern 500 der führenden Anzeigenkunden der Welt.

"Nachdem wir den hohen Synergieeffekt für unsere Geschäftstätigkeit erkannt hatten, entschieden wir, dass diese Akquisition unserer strategischen Vision einer einheitlichen, medienübergreifenden, globalen und leistungsbezogenen Werbeplattform dienen soll", sagte Ofer Druker, CEO der Matomy Media Group. "Von der starken Präsenz des Unternehmens MediaWhiz bei Werbetreibenden und Agenturen sowie von dessen anerkannt guten Ruf im Markt sind wir sehr beeindruckt. Ich bin zuversichtlich, dass diese Akquisition der Kundenbasis beider Unternehmen Nutzen bringt, indem mehr Publikum erreicht wird, mehr Medienkanäle einbezogen werden, führende Technologien stärker eingesetzt werden und - was das Wichtigste ist - effiziente Ergebnisse für die Online-Werbekampagnen erzielt werden.

Der Erfolg von MediaWhiz beim ergebnisorientierten Online-Marketing und in der digitalen Medienwelt wird allgemein anerkannt. Das Unternehmen wurde vom Magazin mThink / Revenue Performance zum zweitbesten Netz in der Kategorie "Kosten pro Kaufabschluss" ernannt. Der Agenturbericht 2012 von Advertising Age wies MediaWhiz als Nummer 11 bei den Suchmaschinen-Marketingagenturen und als Nummer 21 bei den digitalen Agenturnetzen in den USA aus.

MediaWhiz kombiniert Fachkenntnisse bei allen Formen des Online-Marketing (bei Affiliate- und Suchmaschinenmarketing, Social Media, Displaymarketing, E-Mail- und Datenakquisitionsmarketing) mit unternehmenseigenen Bereitstellungs- und Analysetechnologien, um eine größere Effektivität und Effizienz für eine große Bandbreite führender Werbetreibender zu ermöglichen.

"MediaWhiz verfügt über eine fantastische Kunden- und Internet-Publisher-Basis," meint Lindskog, CEO von MediaWhiz. "Durch den jetzt möglichen Zugang zur internationalen Reichweite von Matomy in Bezug auf Displaywerbung, Mobilfunkmarketing und Suchmaschinendatenverkehr werden wir hart daran arbeiten, unseren Kunden und Partnern auch in der Zukunft branchenführende Kapitalrenditen und Dienstleistungen bereitzustellen."

In seinem Kommentar zur Unternehmensakquisition sagte Tom Lanzetta, Chief Operating Officer und Financial Officer von MediaWhiz: "Matomy bringt uns neben einer globalen Präsenz und der Erfahrung als erfolgsabhängiges Unternehmen auch umfangreiche Medienbuchungen. Wir sind zuversichtlich, unserer bestehenden Kundenbasis auf dieser Basis eine noch höhere Wertschöpfung anbieten zu können."

Über MediaWhiz

MediaWhiz ist eine führende integrierte digitale Medienagentur, die Markenunternehmen dabei unterstützt, auf gewinnbringendere Weise Kundenkontakte herzustellen, Kunden zu gewinnen und eine starke Kundenbindung zu erreichen. Dies erfolgt durch die Kombination erfolgsbasierter Marketingverfahren mit unternehmenseigenen Technologien und hoher Sachkenntnis im Bereich der digitalen Medien. Die Tätigkeitsbereiche sind: Affiliate Marketing, Suchmaschinenmarketing, Social Media, Display-Werbung, E-Mail- und Datenakquisitionsmarketing.

Bitte besuchen Sie uns im Internet unter http://www.MediaWhiz.com, wenn Sie weitere Informationen erhalten möchten, oder folgen Sie MediaWhiz auf Twitter: @MediaWhizLLC.

Über die Matomy Media Group
Die Matomy Media Group stellt den bisherigen Status isolierter, funktionsbezogener Marketingmaßnahmen in Frage. Die Group versetzt Werbetreibende und Agenturen nun in die Lage, ergebnisbezogene Kampagnen verwalten und optimieren zu können, die von Möglichkeiten zur aktiven Einbeziehung der Nutzer getrieben werden. Dank der globalen Tätigkeit des Unternehmens über Internet, Social Media und Mobilfunkplattformen bietet die Matomy Media Group Markenunternehmen und Direct-Response-Werbetreibenden sowie Agenturen eine Vielzahl an Möglichkeiten an. Dazu gehören die Plattform und das Netz für ergebnisbezogenes Affiliate Marketing, Display- und Video-Werbung, Suchmaschinenmarketing, Reward Advertising und Mobilfunkwerbung.

Besuchen Sie uns unter http://www.matomy.com, wenn Sie weitere Informationen erhalten möchten. Außerdem können Sie Matomy auch auf Facebook folgen: https://www.facebook.com/MatomyMediaGroup

In Jahre 2010 erhielt Matomy eine Investition der Viola Private Equity. Viola Private Equity ist eine Tochtergesellschaft der Viola Group, eines führenden Investitionskonzerns im Bereich Private Equity, der mehr als 2 Mrd. US$ in Israel verwaltet.

Ansprechpartner für Medien:

Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz

Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right “things” and leveraging the right partners can provide enormous impact to your business’ growth and success. In her general session at @ThingsExpo, Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, discussed how this exciting emergence of layers of...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manu...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture, full-featured API, and sophisticated automation pro...
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desktop, Cloud Storage, Disaster Recovery, Integrated Applications and Security.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.