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Matomy Media Group kauft MediaWhiz

TEL AVIV, Israel und NEW YORK, January 8, 2013 /PRNewswire/ --

Die Matomy Media Group gibt die Akquisition von MediaWhiz bekannt, einer preisgekrönten und integrierten digitalen Vollservice-Medienagentur. Diese Akquisition folgt auf Matomys Investition in Adperio im Jahre 2012 und ist Bestandteil der Expansionsstrategie des Unternehmens in den Vereinigten Staaten.

Die Transaktion wurde von der Investmentbank Q Advisors durchgeführt.

Mit dieser Akquisition wird Matomy zum bedeutendsten, auf Erfolgsbasis arbeitenden Werbekonzern, der weltweit tätig ist. Der frühere CEO von Neverblue Hakan Lindskog wurde zum CEO von MediaWhiz ernannt.

Matomy ist ein globales, leistungsbezogenes Unternehmen, das sich auf die Realisierung von Marketingergebnissen über eine Vielzahl von Medienkanälen spezialisiert hat: Affiliate Marketing, Displaymarketing, Mobiltelefone, Suchmaschinen und virtuelle Währungen. Das Unternehmen betreut mit Hilfe von 7.000 Publishern in 85 Ländern 500 der führenden Anzeigenkunden der Welt.

"Nachdem wir den hohen Synergieeffekt für unsere Geschäftstätigkeit erkannt hatten, entschieden wir, dass diese Akquisition unserer strategischen Vision einer einheitlichen, medienübergreifenden, globalen und leistungsbezogenen Werbeplattform dienen soll", sagte Ofer Druker, CEO der Matomy Media Group. "Von der starken Präsenz des Unternehmens MediaWhiz bei Werbetreibenden und Agenturen sowie von dessen anerkannt guten Ruf im Markt sind wir sehr beeindruckt. Ich bin zuversichtlich, dass diese Akquisition der Kundenbasis beider Unternehmen Nutzen bringt, indem mehr Publikum erreicht wird, mehr Medienkanäle einbezogen werden, führende Technologien stärker eingesetzt werden und - was das Wichtigste ist - effiziente Ergebnisse für die Online-Werbekampagnen erzielt werden.

Der Erfolg von MediaWhiz beim ergebnisorientierten Online-Marketing und in der digitalen Medienwelt wird allgemein anerkannt. Das Unternehmen wurde vom Magazin mThink / Revenue Performance zum zweitbesten Netz in der Kategorie "Kosten pro Kaufabschluss" ernannt. Der Agenturbericht 2012 von Advertising Age wies MediaWhiz als Nummer 11 bei den Suchmaschinen-Marketingagenturen und als Nummer 21 bei den digitalen Agenturnetzen in den USA aus.

MediaWhiz kombiniert Fachkenntnisse bei allen Formen des Online-Marketing (bei Affiliate- und Suchmaschinenmarketing, Social Media, Displaymarketing, E-Mail- und Datenakquisitionsmarketing) mit unternehmenseigenen Bereitstellungs- und Analysetechnologien, um eine größere Effektivität und Effizienz für eine große Bandbreite führender Werbetreibender zu ermöglichen.

"MediaWhiz verfügt über eine fantastische Kunden- und Internet-Publisher-Basis," meint Lindskog, CEO von MediaWhiz. "Durch den jetzt möglichen Zugang zur internationalen Reichweite von Matomy in Bezug auf Displaywerbung, Mobilfunkmarketing und Suchmaschinendatenverkehr werden wir hart daran arbeiten, unseren Kunden und Partnern auch in der Zukunft branchenführende Kapitalrenditen und Dienstleistungen bereitzustellen."

In seinem Kommentar zur Unternehmensakquisition sagte Tom Lanzetta, Chief Operating Officer und Financial Officer von MediaWhiz: "Matomy bringt uns neben einer globalen Präsenz und der Erfahrung als erfolgsabhängiges Unternehmen auch umfangreiche Medienbuchungen. Wir sind zuversichtlich, unserer bestehenden Kundenbasis auf dieser Basis eine noch höhere Wertschöpfung anbieten zu können."

Über MediaWhiz

MediaWhiz ist eine führende integrierte digitale Medienagentur, die Markenunternehmen dabei unterstützt, auf gewinnbringendere Weise Kundenkontakte herzustellen, Kunden zu gewinnen und eine starke Kundenbindung zu erreichen. Dies erfolgt durch die Kombination erfolgsbasierter Marketingverfahren mit unternehmenseigenen Technologien und hoher Sachkenntnis im Bereich der digitalen Medien. Die Tätigkeitsbereiche sind: Affiliate Marketing, Suchmaschinenmarketing, Social Media, Display-Werbung, E-Mail- und Datenakquisitionsmarketing.

Bitte besuchen Sie uns im Internet unter http://www.MediaWhiz.com, wenn Sie weitere Informationen erhalten möchten, oder folgen Sie MediaWhiz auf Twitter: @MediaWhizLLC.

Über die Matomy Media Group
Die Matomy Media Group stellt den bisherigen Status isolierter, funktionsbezogener Marketingmaßnahmen in Frage. Die Group versetzt Werbetreibende und Agenturen nun in die Lage, ergebnisbezogene Kampagnen verwalten und optimieren zu können, die von Möglichkeiten zur aktiven Einbeziehung der Nutzer getrieben werden. Dank der globalen Tätigkeit des Unternehmens über Internet, Social Media und Mobilfunkplattformen bietet die Matomy Media Group Markenunternehmen und Direct-Response-Werbetreibenden sowie Agenturen eine Vielzahl an Möglichkeiten an. Dazu gehören die Plattform und das Netz für ergebnisbezogenes Affiliate Marketing, Display- und Video-Werbung, Suchmaschinenmarketing, Reward Advertising und Mobilfunkwerbung.

Besuchen Sie uns unter http://www.matomy.com, wenn Sie weitere Informationen erhalten möchten. Außerdem können Sie Matomy auch auf Facebook folgen: https://www.facebook.com/MatomyMediaGroup

In Jahre 2010 erhielt Matomy eine Investition der Viola Private Equity. Viola Private Equity ist eine Tochtergesellschaft der Viola Group, eines führenden Investitionskonzerns im Bereich Private Equity, der mehr als 2 Mrd. US$ in Israel verwaltet.

Ansprechpartner für Medien:

Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz

Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144

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