|By PR Newswire||
|January 8, 2013 04:03 AM EST||
TEL-AVIV, Israël en NEW YORK, January 8, 2013 /PRNewswire/ --
Matomy Media Group kondigt de overname aan van MediaWhiz, een bekroonde volledige service voor geïntegreerde digitale media. Deze overname volgt de investering van Matomy in Adperio in 2011 en is onderdeel van de uitbreidingsstrategie van het bedrijf in de Verenigde Staten.
De transactie vond plaats onder beheer van investeringsbank Q Advisors.
Met deze overname wordt Matomy de belangrijkste performancegroep die wereldwijd actief is. Hakan Lindskog, voormalig CEO van Neverblue, is benoemd tot CEO van MediaWhiz.
Matomy is een wereldwijd, op performance gebaseerd bedrijf dat gespecialiseerd is in het aansturen van marketingresultaten via uiteenlopende mediakanalen: affiliate marketing, display, mobiel, zoekprogramma's en virtuele valuta, en 500 van 's werelds toonaangevende adverteerders verspreid over 7000 uitgevers in 85 landen bedient.
"Na het realiseren van de sterke synergie in onze bedrijfsoperaties besloten we dat deze overname onze strategische visie van één wereldwijd cross-media performanceplatform ten goede zal komen", zei Ofer Druker, CEO van Matomy Media Group. "We zijn onder de indruk van de sterke presentie van MediaWhiz bij adverteerders en agentschappen en de erkende positieve reputatie van het bedrijf op de markt. Ik ben ervan overtuigd dat onze beide klantenbestanden zullen profiteren van deze overname met een groter publieksbereik, grotere betrokkenheid van mediakanalen, geavanceerde trackingtechnologieën en, het allerbelangrijkste, effectieve resultaten met hun online reclamecampagnes."
Het succes van MediaWhiz in de onlineperformancemarketing en digitale-mediaruimte wordt breed onderkend. Bij mThink / Revenue Performance magazine staat het netwerk op de tweede plaats qua kosten per acquisitie. Het Advertising Age Agency Report voor 2012 zet MediaWhiz op plek 11 als searchmarketingbureau en op plek 21 als digital-agencynetwerk in de VS.
MediaWhiz combineert expertise in alle vormen van online marketing (affiliate, zoeksystemen, sociale media, display, e-mail en data-acquisitie) met eigen leverings- en analysetechnologieën om de effectiviteit en efficiëntie hoger op te drijven voor een breed scala aan toonaangevende adverteerders.
"MediaWhiz heeft een fantastisch klanten- en uitgeversbestand," zegt Lindskog, CEO van MediaWhiz. "Nu met toegang tot Matomys internationaal bereik in displayreclame, mobiele marketing en zoekverkeer zullen we hard werken om toonaangevend investeringsrendement en service te blijven leveren aan onze klanten en partners."
In een commentaar op de acquisitie zei Tom Lanzetta, chief operating en financial officer van MediaWhiz: "Matomy brengt sterke media-inkoop naast een wereldwijde aanwezigheid en ervaring als performancebedrijf. Wij zijn ervan overtuigd dat we in staat zullen zijn daar goed gebruik van te maken om een sterkere waardepropositie aan onze bestaande klanten te kunnen bieden."
MediaWhiz is een toonaangevend bureau voor geïntegreerde digitale media dat merken helpt om klanten op een meer rendabele manier te engageren, te verwerven en te behouden door een combinatie van performance-marketingmogelijkheden, eigen technologie en digitale-mediaexpertise. Specialisaties zijn onder andere: affiliate marketing, zoeksystemen, sociale media, displayreclame, e-mail en data-acquisitie.
Over Matomy Media Group
Matomy Media Group trotseert de status-quo van de functionele marketingsilo's en stelt adverteerders en bureaus in staat op performance gebaseerde campagnes te beheren en te optimaliseren, aangestuurd door de mogelijkheden om gebruikers te engageren. Wereldwijd werkend via internet, sociale media en mobiele platforms, biedt de Matomy Media Group merk- en direct-responseadverteerders en -bureaus een scala aan mogelijkheden, waaronder een performancegebaseerd affiliatemanagementplatform en -netwerk, display- en videoreclame, marketingzoekstrategieën, premiereclame en mobiele reclame.
In 2010 ontving Matomy investeringen van Viola Private Equity. Viola Private Equity is een filiaal van de Viola Group, een toonaangevende innovatieve private equity groep met meer dan US $ 2 miljard in beheer in Israël.
Matomy Media Group
Director, Group Marketing
Director, Marketing and Communications
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