Welcome!

Web 2.0 Authors: Tim Hinds, Melodye Mueller, Mike Kavis, Ian Khan, David H Deans

News Feed Item

Matomy Media Group verwerft MediaWhiz

TEL-AVIV, Israël en NEW YORK, January 8, 2013 /PRNewswire/ --

Matomy Media Group kondigt de overname aan van MediaWhiz, een bekroonde volledige service voor geïntegreerde digitale media. Deze overname volgt de investering van Matomy in Adperio in 2011 en is onderdeel van de uitbreidingsstrategie van het bedrijf in de Verenigde Staten.

De transactie vond plaats onder beheer van investeringsbank Q Advisors.

Met deze overname wordt Matomy de belangrijkste performancegroep die wereldwijd actief is. Hakan Lindskog, voormalig CEO van Neverblue, is benoemd tot CEO van MediaWhiz.

Matomy is een wereldwijd, op performance gebaseerd bedrijf dat gespecialiseerd is in het aansturen van marketingresultaten via uiteenlopende mediakanalen: affiliate marketing, display, mobiel, zoekprogramma's en virtuele valuta, en 500 van 's werelds toonaangevende adverteerders verspreid over 7000 uitgevers in 85 landen bedient.

"Na het realiseren van de sterke synergie in onze bedrijfsoperaties besloten we dat deze overname onze strategische visie van één wereldwijd cross-media performanceplatform ten goede zal komen", zei Ofer Druker, CEO van Matomy Media Group. "We zijn onder de indruk van de sterke presentie van MediaWhiz bij adverteerders en agentschappen en de erkende positieve reputatie van het bedrijf op de markt. Ik ben ervan overtuigd dat onze beide klantenbestanden zullen profiteren van deze overname met een groter publieksbereik, grotere betrokkenheid van mediakanalen, geavanceerde trackingtechnologieën en, het allerbelangrijkste, effectieve resultaten met hun online reclamecampagnes."

Het succes van MediaWhiz in de onlineperformancemarketing en digitale-mediaruimte wordt breed onderkend. Bij mThink / Revenue Performance magazine staat het netwerk op de tweede plaats qua kosten per acquisitie. Het Advertising Age Agency Report voor 2012 zet MediaWhiz op plek 11 als searchmarketingbureau en op plek 21 als digital-agencynetwerk in de VS.

MediaWhiz combineert expertise in alle vormen van online marketing (affiliate, zoeksystemen, sociale media, display, e-mail en data-acquisitie) met eigen leverings- en analysetechnologieën om de effectiviteit en efficiëntie hoger op te drijven voor een breed scala aan toonaangevende adverteerders.

"MediaWhiz heeft een fantastisch klanten- en uitgeversbestand," zegt Lindskog, CEO van MediaWhiz. "Nu met toegang tot Matomys internationaal bereik in displayreclame, mobiele marketing en zoekverkeer zullen we hard werken om toonaangevend investeringsrendement en service te blijven leveren aan onze klanten en partners."

In een commentaar op de acquisitie zei Tom Lanzetta, chief operating en financial officer van MediaWhiz: "Matomy brengt sterke media-inkoop naast een wereldwijde aanwezigheid en ervaring als performancebedrijf. Wij zijn ervan overtuigd dat we in staat zullen zijn daar goed gebruik van te maken om een sterkere waardepropositie aan onze bestaande klanten te kunnen bieden."

Over MediaWhiz

MediaWhiz is een toonaangevend bureau voor geïntegreerde digitale media dat merken helpt om klanten op een meer rendabele manier te engageren, te verwerven en te behouden door een combinatie van performance-marketingmogelijkheden, eigen technologie en digitale-mediaexpertise. Specialisaties zijn onder andere: affiliate marketing, zoeksystemen, sociale media, displayreclame, e-mail en data-acquisitie.

Bezoek voor meer informatie: http://www.MediaWhiz.com en volg MediaWhiz op Twitter op @MediaWhizLLC.

Over Matomy Media Group
Matomy Media Group trotseert de status-quo van de functionele marketingsilo's en stelt adverteerders en bureaus in staat op performance gebaseerde campagnes te beheren en te optimaliseren, aangestuurd door de mogelijkheden om gebruikers te engageren. Wereldwijd werkend via internet, sociale media en mobiele platforms, biedt de Matomy Media Group merk- en direct-responseadverteerders en -bureaus een scala aan mogelijkheden, waaronder een performancegebaseerd affiliatemanagementplatform en -netwerk, display- en videoreclame, marketingzoekstrategieën, premiereclame en mobiele reclame.

Bezoek voor meer informatie: http://www.matomy.com en volg Matomy op Facebook op https://www.facebook.com/MatomyMediaGroup

In 2010 ontving Matomy investeringen van Viola Private Equity. Viola Private Equity is een filiaal van de Viola Group, een toonaangevende innovatieve private equity groep met meer dan US $ 2 miljard in beheer in Israël.

Mediacontactpersonen
Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz
Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.