Welcome!

Web 2.0 Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, Greg Ness

News Feed Item

Matomy Media Group verwerft MediaWhiz

TEL-AVIV, Israël en NEW YORK, January 8, 2013 /PRNewswire/ --

Matomy Media Group kondigt de overname aan van MediaWhiz, een bekroonde volledige service voor geïntegreerde digitale media. Deze overname volgt de investering van Matomy in Adperio in 2011 en is onderdeel van de uitbreidingsstrategie van het bedrijf in de Verenigde Staten.

De transactie vond plaats onder beheer van investeringsbank Q Advisors.

Met deze overname wordt Matomy de belangrijkste performancegroep die wereldwijd actief is. Hakan Lindskog, voormalig CEO van Neverblue, is benoemd tot CEO van MediaWhiz.

Matomy is een wereldwijd, op performance gebaseerd bedrijf dat gespecialiseerd is in het aansturen van marketingresultaten via uiteenlopende mediakanalen: affiliate marketing, display, mobiel, zoekprogramma's en virtuele valuta, en 500 van 's werelds toonaangevende adverteerders verspreid over 7000 uitgevers in 85 landen bedient.

"Na het realiseren van de sterke synergie in onze bedrijfsoperaties besloten we dat deze overname onze strategische visie van één wereldwijd cross-media performanceplatform ten goede zal komen", zei Ofer Druker, CEO van Matomy Media Group. "We zijn onder de indruk van de sterke presentie van MediaWhiz bij adverteerders en agentschappen en de erkende positieve reputatie van het bedrijf op de markt. Ik ben ervan overtuigd dat onze beide klantenbestanden zullen profiteren van deze overname met een groter publieksbereik, grotere betrokkenheid van mediakanalen, geavanceerde trackingtechnologieën en, het allerbelangrijkste, effectieve resultaten met hun online reclamecampagnes."

Het succes van MediaWhiz in de onlineperformancemarketing en digitale-mediaruimte wordt breed onderkend. Bij mThink / Revenue Performance magazine staat het netwerk op de tweede plaats qua kosten per acquisitie. Het Advertising Age Agency Report voor 2012 zet MediaWhiz op plek 11 als searchmarketingbureau en op plek 21 als digital-agencynetwerk in de VS.

MediaWhiz combineert expertise in alle vormen van online marketing (affiliate, zoeksystemen, sociale media, display, e-mail en data-acquisitie) met eigen leverings- en analysetechnologieën om de effectiviteit en efficiëntie hoger op te drijven voor een breed scala aan toonaangevende adverteerders.

"MediaWhiz heeft een fantastisch klanten- en uitgeversbestand," zegt Lindskog, CEO van MediaWhiz. "Nu met toegang tot Matomys internationaal bereik in displayreclame, mobiele marketing en zoekverkeer zullen we hard werken om toonaangevend investeringsrendement en service te blijven leveren aan onze klanten en partners."

In een commentaar op de acquisitie zei Tom Lanzetta, chief operating en financial officer van MediaWhiz: "Matomy brengt sterke media-inkoop naast een wereldwijde aanwezigheid en ervaring als performancebedrijf. Wij zijn ervan overtuigd dat we in staat zullen zijn daar goed gebruik van te maken om een sterkere waardepropositie aan onze bestaande klanten te kunnen bieden."

Over MediaWhiz

MediaWhiz is een toonaangevend bureau voor geïntegreerde digitale media dat merken helpt om klanten op een meer rendabele manier te engageren, te verwerven en te behouden door een combinatie van performance-marketingmogelijkheden, eigen technologie en digitale-mediaexpertise. Specialisaties zijn onder andere: affiliate marketing, zoeksystemen, sociale media, displayreclame, e-mail en data-acquisitie.

Bezoek voor meer informatie: http://www.MediaWhiz.com en volg MediaWhiz op Twitter op @MediaWhizLLC.

Over Matomy Media Group
Matomy Media Group trotseert de status-quo van de functionele marketingsilo's en stelt adverteerders en bureaus in staat op performance gebaseerde campagnes te beheren en te optimaliseren, aangestuurd door de mogelijkheden om gebruikers te engageren. Wereldwijd werkend via internet, sociale media en mobiele platforms, biedt de Matomy Media Group merk- en direct-responseadverteerders en -bureaus een scala aan mogelijkheden, waaronder een performancegebaseerd affiliatemanagementplatform en -netwerk, display- en videoreclame, marketingzoekstrategieën, premiereclame en mobiele reclame.

Bezoek voor meer informatie: http://www.matomy.com en volg Matomy op Facebook op https://www.facebook.com/MatomyMediaGroup

In 2010 ontving Matomy investeringen van Viola Private Equity. Viola Private Equity is een filiaal van de Viola Group, een toonaangevende innovatieve private equity groep met meer dan US $ 2 miljard in beheer in Israël.

Mediacontactpersonen
Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz
Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.