Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Stackify Blog, ManageEngine IT Matters, Carmen Gonzalez

News Feed Item

Matomy Media Group verwerft MediaWhiz

TEL-AVIV, Israël en NEW YORK, January 8, 2013 /PRNewswire/ --

Matomy Media Group kondigt de overname aan van MediaWhiz, een bekroonde volledige service voor geïntegreerde digitale media. Deze overname volgt de investering van Matomy in Adperio in 2011 en is onderdeel van de uitbreidingsstrategie van het bedrijf in de Verenigde Staten.

De transactie vond plaats onder beheer van investeringsbank Q Advisors.

Met deze overname wordt Matomy de belangrijkste performancegroep die wereldwijd actief is. Hakan Lindskog, voormalig CEO van Neverblue, is benoemd tot CEO van MediaWhiz.

Matomy is een wereldwijd, op performance gebaseerd bedrijf dat gespecialiseerd is in het aansturen van marketingresultaten via uiteenlopende mediakanalen: affiliate marketing, display, mobiel, zoekprogramma's en virtuele valuta, en 500 van 's werelds toonaangevende adverteerders verspreid over 7000 uitgevers in 85 landen bedient.

"Na het realiseren van de sterke synergie in onze bedrijfsoperaties besloten we dat deze overname onze strategische visie van één wereldwijd cross-media performanceplatform ten goede zal komen", zei Ofer Druker, CEO van Matomy Media Group. "We zijn onder de indruk van de sterke presentie van MediaWhiz bij adverteerders en agentschappen en de erkende positieve reputatie van het bedrijf op de markt. Ik ben ervan overtuigd dat onze beide klantenbestanden zullen profiteren van deze overname met een groter publieksbereik, grotere betrokkenheid van mediakanalen, geavanceerde trackingtechnologieën en, het allerbelangrijkste, effectieve resultaten met hun online reclamecampagnes."

Het succes van MediaWhiz in de onlineperformancemarketing en digitale-mediaruimte wordt breed onderkend. Bij mThink / Revenue Performance magazine staat het netwerk op de tweede plaats qua kosten per acquisitie. Het Advertising Age Agency Report voor 2012 zet MediaWhiz op plek 11 als searchmarketingbureau en op plek 21 als digital-agencynetwerk in de VS.

MediaWhiz combineert expertise in alle vormen van online marketing (affiliate, zoeksystemen, sociale media, display, e-mail en data-acquisitie) met eigen leverings- en analysetechnologieën om de effectiviteit en efficiëntie hoger op te drijven voor een breed scala aan toonaangevende adverteerders.

"MediaWhiz heeft een fantastisch klanten- en uitgeversbestand," zegt Lindskog, CEO van MediaWhiz. "Nu met toegang tot Matomys internationaal bereik in displayreclame, mobiele marketing en zoekverkeer zullen we hard werken om toonaangevend investeringsrendement en service te blijven leveren aan onze klanten en partners."

In een commentaar op de acquisitie zei Tom Lanzetta, chief operating en financial officer van MediaWhiz: "Matomy brengt sterke media-inkoop naast een wereldwijde aanwezigheid en ervaring als performancebedrijf. Wij zijn ervan overtuigd dat we in staat zullen zijn daar goed gebruik van te maken om een sterkere waardepropositie aan onze bestaande klanten te kunnen bieden."

Over MediaWhiz

MediaWhiz is een toonaangevend bureau voor geïntegreerde digitale media dat merken helpt om klanten op een meer rendabele manier te engageren, te verwerven en te behouden door een combinatie van performance-marketingmogelijkheden, eigen technologie en digitale-mediaexpertise. Specialisaties zijn onder andere: affiliate marketing, zoeksystemen, sociale media, displayreclame, e-mail en data-acquisitie.

Bezoek voor meer informatie: http://www.MediaWhiz.com en volg MediaWhiz op Twitter op @MediaWhizLLC.

Over Matomy Media Group
Matomy Media Group trotseert de status-quo van de functionele marketingsilo's en stelt adverteerders en bureaus in staat op performance gebaseerde campagnes te beheren en te optimaliseren, aangestuurd door de mogelijkheden om gebruikers te engageren. Wereldwijd werkend via internet, sociale media en mobiele platforms, biedt de Matomy Media Group merk- en direct-responseadverteerders en -bureaus een scala aan mogelijkheden, waaronder een performancegebaseerd affiliatemanagementplatform en -netwerk, display- en videoreclame, marketingzoekstrategieën, premiereclame en mobiele reclame.

Bezoek voor meer informatie: http://www.matomy.com en volg Matomy op Facebook op https://www.facebook.com/MatomyMediaGroup

In 2010 ontving Matomy investeringen van Viola Private Equity. Viola Private Equity is een filiaal van de Viola Group, een toonaangevende innovatieve private equity groep met meer dan US $ 2 miljard in beheer in Israël.

Mediacontactpersonen
Matomy Media Group

Mor Meroz
Director, Group Marketing
Marketing Director
[email protected]
+972-54-5509025

MediaWhiz
Keith Trivitt
Director, Marketing and Communications
[email protected]
+1-646-264-0144


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
The hot topics in the industry today seem to center around Digital Transformation and Mobile Apps. While a digital transformation strategy is crucial to keep up with the chaos in your industry, customer demands, and other disruptions, the need to create mobile apps to remain relevant in your market and to your customers is equally a no-brainer. Regardless of the approach, the next question always seems to pop up: What architecture should I chose? Native? Hybrid? Managed? Hosted?
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...