Agile Computing Authors: Liz McMillan, Leon Adato, Harry Trott, Automic Blog, Elizabeth White

News Feed Item

Matomy Media Group acquisisce MediaWhiz

TEL-AVIV, Israele e NEW YORK, January 8, 2013 /PRNewswire/ --

Matomy Media Group annuncia l'acquisizione di MediaWhiz, nota agenzia di servizi completi nel settore dei media digitali integrati. Questa acquisizione fa seguito all'investimento di Matomy in Adperio nel 2011 ed è parte della strategia di espansione aziendale negli Stati Uniti.

La transazione è stata gestita dalla banca d'investimento Q Advisors.

Con questa acquisizione Matomy si attesta come il più importante gruppo di performance operativo su scala globale. Hakan Lindskog, ex CEO di Neverblue, è stato nominato CEO di MediaWhiz.

Matomy è un'azienda globale basata sulla performance, specializzata nel raggiungimento dei risultati delle attività di marketing attraverso una varietà di canali media: marketing e display affiliato, mobile marketing, ricerca e moneta virtuale, al servizio di 500 inserzionisti di punta a livello mondiale attraverso 7.000 editori in 85 Paesi.

"Dopo aver stabilito una forte sinergia all'interno delle nostre attività, abbiamo deciso questa acquisizione come supporto alla nostra visione strategica per la realizzazione di una piattaforma di performance globale cross-media," ha dichiarato Ofer Druker, CEO di Matomy Media Group. "Siamo colpiti dalla forte penetrazione di MediaWhiz tra inserzionisti e agenzie e dalla positiva reputazione che ha acquisito sul mercato. Sono fiducioso che entrambe le nostre clientele di base beneficeranno di questa acquisizione, raggiungendo una più vasta audience, cooptando canali media, impegnando tecnologie di tracciamento all'avanguardia e, soprattutto, raggiungendo risultati efficaci per le loro campagne pubblicitarie online."

Il successo di MediaWhiz nel performance marketing online e nello spazio media digitale è ben riconosciuto. La rivista mThink / Revenue Performance ha classificato l'azienda al secondo posto tra i network in base al parametro costo-per-acquisizione. L'Agency Report Advertising Age del 2012 ha classificato MediaWhiz all'undicesimo posto tra le agenzie di ricerca marketing e al ventunesimo come network di agenzia digitale degli USA.

MediaWhiz combina tutte le competenze nel marketing online (affiliazione, ricerca, social media, display, e-mail e acquisizione dati) a tecnologie di fornitura e analisi proprietarie, garantendo la massima efficacia ed efficienza possibile a una vasta schiera di inserzionisti di primo piano.

"MediaWhiz possiede una straordinaria base di clienti ed editori," ha affermato Lindskog, CEO di MediaWhiz. "Ora, con l'accesso alla ricerca internazionale di Matomy nei settori del display advertising, del mobile marketing e del search traffic, ci impegniamo a continuare a fornire ROI e servizi all'avanguardia ai nostri clienti e partner."

Commentando l'acquisizione, Tom Lanzetta, Chief Operating e Financial Officer di MediaWhiz, ha detto: "L'apporto di Matomy si fonda su una solida base di acquirenti media, su una presenza globale e sull'esperienza di un'azienda di performance. Confidiamo nella nostra capacità di far leva su tutto questo per offrire una proposta di più consistente valore alla nostra già consolidata clientela di base."


MediaWhiz è una delle principali agenzie nel settore dei media digitali integrati, impegnata a supportare diversi marchi commerciali al fine di coinvolgere, acquisire e fidelizzare più proficuamente la clientela, combinando capacità marketing, tecnologia proprietaria e competenze nel campo dei media digitali. I campi operativi sono: marketing affiliato, ricerca, social media, display advertising, e-mail e acquisizione dati.

Per maggiori informazioni, visitate il sito http://www.MediaWhiz.com e seguite MediaWhiz su Twitter in @MediaWhizLLC.

Matomy Media Group
Matomy Media Group sfida lo status quo del marketing dei silos funzionali e consente a inserzionisti e agenzie di gestire e ottimizzare le campagne basate sulla performance attraverso le opportunità di coinvolgimento degli utenti. Operando a livello globale attraverso web, social media e piattaforme mobili, il Gruppo Matomy Media offre a marchi, inserzionisti a risposta diretta e agenzie un ventaglio di opportunità, tra cui una piattaforma e una rete di gestione delle affiliazioni basata sulla performance, nonché servizi di display e video advertising, search marketing, reward advertising e mobile advertising.

Per maggiori informazioni, visitate il sito http://www.matomy.com e seguite Matomy su Facebook in https://www.facebook.com/MatomyMediaGroup          

Nel 2010, Matomy ha ricevuto investimenti da Viola Private Equity. Viola Private Equity è una filiale di Viola Group, uno dei principali e innovativi gruppi di investimento a capitale privato con una gestione in Israele superiore ai 2 miliardi di USD.

Contatti con i media
Matomy Media Group acquisisce MediaWhiz
Mor Meroz
Direttore, Group Marketing
Direttore Marketing
[email protected]
Keith Trivitt
Direttore, Marketing e Comunicazioni
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...