Welcome!

Agile Computing Authors: Liz McMillan, Harry Trott, Ken Schwaber, Aruna Ravichandran, Elizabeth White

News Feed Item

Matomy Media Group acquisisce MediaWhiz

TEL-AVIV, Israele e NEW YORK, January 8, 2013 /PRNewswire/ --

Matomy Media Group annuncia l'acquisizione di MediaWhiz, nota agenzia di servizi completi nel settore dei media digitali integrati. Questa acquisizione fa seguito all'investimento di Matomy in Adperio nel 2011 ed è parte della strategia di espansione aziendale negli Stati Uniti.

La transazione è stata gestita dalla banca d'investimento Q Advisors.

Con questa acquisizione Matomy si attesta come il più importante gruppo di performance operativo su scala globale. Hakan Lindskog, ex CEO di Neverblue, è stato nominato CEO di MediaWhiz.

Matomy è un'azienda globale basata sulla performance, specializzata nel raggiungimento dei risultati delle attività di marketing attraverso una varietà di canali media: marketing e display affiliato, mobile marketing, ricerca e moneta virtuale, al servizio di 500 inserzionisti di punta a livello mondiale attraverso 7.000 editori in 85 Paesi.

"Dopo aver stabilito una forte sinergia all'interno delle nostre attività, abbiamo deciso questa acquisizione come supporto alla nostra visione strategica per la realizzazione di una piattaforma di performance globale cross-media," ha dichiarato Ofer Druker, CEO di Matomy Media Group. "Siamo colpiti dalla forte penetrazione di MediaWhiz tra inserzionisti e agenzie e dalla positiva reputazione che ha acquisito sul mercato. Sono fiducioso che entrambe le nostre clientele di base beneficeranno di questa acquisizione, raggiungendo una più vasta audience, cooptando canali media, impegnando tecnologie di tracciamento all'avanguardia e, soprattutto, raggiungendo risultati efficaci per le loro campagne pubblicitarie online."

Il successo di MediaWhiz nel performance marketing online e nello spazio media digitale è ben riconosciuto. La rivista mThink / Revenue Performance ha classificato l'azienda al secondo posto tra i network in base al parametro costo-per-acquisizione. L'Agency Report Advertising Age del 2012 ha classificato MediaWhiz all'undicesimo posto tra le agenzie di ricerca marketing e al ventunesimo come network di agenzia digitale degli USA.

MediaWhiz combina tutte le competenze nel marketing online (affiliazione, ricerca, social media, display, e-mail e acquisizione dati) a tecnologie di fornitura e analisi proprietarie, garantendo la massima efficacia ed efficienza possibile a una vasta schiera di inserzionisti di primo piano.

"MediaWhiz possiede una straordinaria base di clienti ed editori," ha affermato Lindskog, CEO di MediaWhiz. "Ora, con l'accesso alla ricerca internazionale di Matomy nei settori del display advertising, del mobile marketing e del search traffic, ci impegniamo a continuare a fornire ROI e servizi all'avanguardia ai nostri clienti e partner."

Commentando l'acquisizione, Tom Lanzetta, Chief Operating e Financial Officer di MediaWhiz, ha detto: "L'apporto di Matomy si fonda su una solida base di acquirenti media, su una presenza globale e sull'esperienza di un'azienda di performance. Confidiamo nella nostra capacità di far leva su tutto questo per offrire una proposta di più consistente valore alla nostra già consolidata clientela di base."

MediaWhiz

MediaWhiz è una delle principali agenzie nel settore dei media digitali integrati, impegnata a supportare diversi marchi commerciali al fine di coinvolgere, acquisire e fidelizzare più proficuamente la clientela, combinando capacità marketing, tecnologia proprietaria e competenze nel campo dei media digitali. I campi operativi sono: marketing affiliato, ricerca, social media, display advertising, e-mail e acquisizione dati.

Per maggiori informazioni, visitate il sito http://www.MediaWhiz.com e seguite MediaWhiz su Twitter in @MediaWhizLLC.

Matomy Media Group
Matomy Media Group sfida lo status quo del marketing dei silos funzionali e consente a inserzionisti e agenzie di gestire e ottimizzare le campagne basate sulla performance attraverso le opportunità di coinvolgimento degli utenti. Operando a livello globale attraverso web, social media e piattaforme mobili, il Gruppo Matomy Media offre a marchi, inserzionisti a risposta diretta e agenzie un ventaglio di opportunità, tra cui una piattaforma e una rete di gestione delle affiliazioni basata sulla performance, nonché servizi di display e video advertising, search marketing, reward advertising e mobile advertising.

Per maggiori informazioni, visitate il sito http://www.matomy.com e seguite Matomy su Facebook in https://www.facebook.com/MatomyMediaGroup          

Nel 2010, Matomy ha ricevuto investimenti da Viola Private Equity. Viola Private Equity è una filiale di Viola Group, uno dei principali e innovativi gruppi di investimento a capitale privato con una gestione in Israele superiore ai 2 miliardi di USD.

Contatti con i media
Matomy Media Group acquisisce MediaWhiz
Mor Meroz
Direttore, Group Marketing
Direttore Marketing
[email protected]
+972-54-5509025
MediaWhiz
Keith Trivitt
Direttore, Marketing e Comunicazioni
[email protected]
+1-646-264-0144


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...