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Agile Computing Authors: Gregor Petri, Georgiana Comsa, Elizabeth White, Samuel Scott, Cloud Best Practices Network

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Let the Games Begin! Monster Enters the Gaming Accessories Space by Teaming up with EA SPORTS™ to Launch “MVP Carbon by Monster®” – the First-Ever Ultimate Gaming and Music Headphone!

Monster, the world leader in high-performance personal audio, is proud to announce it is entering the gaming accessories space with the breakthrough EA SPORTS™ MVP Carbon by Monster® headphone. Jointly developed with EA SPORTS, a label of Electronic Arts Inc., a global leader in digital interactive entertainment, the new EA SPORTS MVP Carbon by Monster® headphone (SRP: $269.95) is the first-ever collaboration between a game developer and a headphone manufacturer that offers an unprecedented level of immersive sonic gameplay – just the way the game developers intended. Follow Monster during CES at #MonsterCES and the EA headphones launch at #PlayLoud.

EA Sports MVP Carbon (Photo: Business Wire)

EA Sports MVP Carbon (Photo: Business Wire)

The EA SPORTS MVP Carbon by Monster® headphone fuses superior industrial design with maximum comfort and performance for unprecedented surround sound intensity with games, as well as a new level of audio performance for both music and movies. The unique alliance between Monster and EA SPORTS results in a new type of headphone that gives gamers the edge they need to play hours without fatigue and totally immerse themselves in all the action. It will be available in both white and black versions at retailers worldwide and www.monsterproducts.com beginning in February 2013.

Unique Creative Partnership for Brand New Type of Gaming Headphone

Designed from the ground up as the ultimate gaming headphone, the breakthrough EA SPORTS MVP Carbon by Monster® headphones is the result of the first-ever creative collaboration between EA SPORTS, and Monster, the audio engineer behind the sound of the acclaimed Beats by Dr. Dre® headphones.

Founder and Head Monster Noel Lee noted, “Anyone who spends a lot of time involved in the intense world of gaming knows that a truly great pair of headphones can make all the difference, both in terms of performance and sheer fun. To develop this unique premium product, Monster could not have a better partner than EA SPORTS. Their insight and expertise into exactly what features and capabilities will benefit gamers most was invaluable in the development process. The result is a new type of headphone that not only provides a much more intense listening experience for gaming – but delivers even more surround sound impact for music and movies as well. Let the games begin!”

First-Ever Monster® HDHS (High Definition Headphone Surround)

Gaming is a totally immersive experience, and Monster brought all of its leading-edge expertise and technologies to bear in the creation of a new type of headphone that puts you in the action like never before. The EA SPORTS MVP Carbon by Monster® is the world’s first headphone to feature Monster® HDHS (High Definition Headphone Surround) powered by AstoundSound®, a proprietary surround processing method that delivers the most realistic, high definition headphone sound experience for gaming, music and movies. Monster® HDHS goes beyond conventional 5.1 surround sound, and users enjoy this new level of immersive surround sound impact and intensity without the need for multiple speakers and separate processors – just the headphones themselves!

Another key element to the EA SPORTS MVP Carbon’s astounding audio performance is Monster’s latest and most sophisticated on-ear 30MM driver design for gaming and music. In conjunction with this, they incorporate the Gamebox™, a powerful new type of mix amplifier and processor specifically engineered for Monster® HDHS. This leading-edge multi-platform mix amp offers seamless compatibility with PCs, Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, Wii™ and Wii U™.

To ensure the most comfortable gaming and music listening experience possible, EA SPORTS MVP Carbon by Monster® headphones feature a convenient on-ear form factor and size, as well as a super comfortable headband with precision crafted materials to ensure the proper clamping force needed to keep the headphone firmly in place with maximum comfort. New breathable materials add to the exceptional comfort and fit during intense sessions. Adding to their use for on-the-go gamers, they feature foldable arms for easy packing and travel.

“We couldn’t be more excited to partner with Monster, the world’s leading manufacturer of high-performance headphones,” said Christopher Erb, Vice President of EA SPORTS Brand Marketing. “Our innovative collaboration will deliver the ultimate sound experience for gaming as well as music and movies to our consumers.”

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world's leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).

EA SPORTS is a trademark of Electronic Arts Inc. Xbox 360 is a trademark of the Microsoft group of companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Nintendo trademarks and copyrights are properties of Nintendo. All other trademarks and brands are the property of their respective owners.

Designated trademarks and brands are the property of their respective owners.

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