Welcome!

Agile Computing Authors: Yeshim Deniz, ManageEngine IT Matters, Liz McMillan, Lori MacVittie, Roger Strukhoff

News Feed Item

IMG Worldwide Acquires U.S. Based Catalyst Public Relations

NEW YORK, NY -- (Marketwire) -- 01/07/13 -- IMG Worldwide, the global sports, fashion and media company, announced today the acquisition of Catalyst Public Relations, the award-winning U.S. based communications firm that specializes in developing consumer-facing integrated marketing programs focused on three core platforms -- sports, entertainment and active lifestyle.

At this time, the company will operate as Catalyst and will become a part of IMG's Consulting business, headed by David Abrutyn, senior vice president and Global Managing Director of IMG Consulting. Financial details of this strategic transaction are not disclosed.

"The acquisition of Catalyst is a perfect fit for IMG's client-oriented businesses," said Mike Dolan, Chairman and Chief Executive of IMG. "They have a long history of success in working across all the major U.S. Sports Properties as well as global properties such as the Olympic Games and FIFA World Cup and boast a strong base of corporate clients. Their expertise in Public Relations, Content Development & Digital and Social media services will significantly enhance our ability to fully service the sports and entertainment agency needs of our clients here in the U.S. and in all of our key international markets," Dolan concluded.

"This acquisition is part of an ongoing plan to further expand our portfolio of key marketing services we can provide our Consulting clients around the world," added George Pyne, President of IMG's Sports and Entertainment Group. "We plan to integrate their capabilities into our global Consulting practice that includes our fast growing PR services in the UK and expand these Communications services into key markets in Europe, Middle East, South America and Asia. They will also be able to work with other IMG Divisions where these types of corporate partner communication services are needed," Pyne said.

With the acquisition, Catalyst's current management team of Bret Werner, Bill Holtz and Ted Fragulis will all join IMG, as will their staff of full-time employees in their New York, Charlotte and Los Angeles offices. Werner will continue in his role as Managing Partner for the business and will report to David Abrutyn. Holtz and Fragulis will continue to work with Werner in managing the business.

"We've enjoyed a strong and productive working relationship with IMG for many years," said Bret Werner, Managing Partner, Catalyst. "The ability to join IMG Consulting and continue with our current client service model as well as expand our traditional PR and digital expertise globally provides us with the opportunity to evolve and grow well into the future."

Catalyst Public Relations was named "Small Agency of the Year" for 2012 by PRWeek, which marked the third time that Catalyst has earned agency of the year honors, including "Boutique Agency of the Year" by PRWeek in 2010 and "New Consultancy of the Year" by The Holmes Report in 2009. These prestigious industry accolades recognized the agency's financial and client growth, client retention and exceptional creativity and innovation.

About IMG Consulting
Established in 1976, IMG Consulting, a Division of IMG, is the world's premier sports & entertainment marketing solutions agency with a global team of experts based in 21 offices across the globe including key hubs in New York City and London as well as long established offices in Brazil, Russia, India and China. IMG Consulting services include sponsorship strategy & activation, brand marketing, public relations, digital & social media solutions, contract negotiations & management and return on investment measurement services. IMG Consulting works on behalf of our clients across all the major global sports and entertainment properties including specialized practices in Olympics, Global Football, Motorsports, Golf, Tennis, Event Marketing, Hospitality, Tourism and Public Sector Services. Over the past three years, IMG Consulting has been recognized in the United States as 'Corporate Consulting Agency of the Year' by the Sports Business Journal in both 2009 & 2010 as well as in Europe as 'Sponsorship Consultancy of the Year' at the 2011 Hollis Sponsorship Awards.

About IMG
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's Joint Ventures in China, Brazil, India and Turkey; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis, IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow IMG Worldwide on Twitter and Facebook.

About Catalyst
Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of digital and traditional media. The agency partners with leading brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst is headquartered in New York with offices in Los Angeles and Charlotte. More information is available at www.catalystpublicrelations.com. Follow Catalyst on Twitter: https://twitter.com/PRCatalyst and Facebook: https://www.facebook.com/pages/Catalyst-Public-Relations/174390825927846?fref=ts

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Jim Gallagher
IMG
(212) 774-4419
Email Contact

Jennifer Bozzelli
IMG
(212) 774-4416
Email Contact

Rob Bronfeld
Catalylst
(212) 714-7909
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...