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Agile Computing Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, Elizabeth White

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PlayOn Unveils PlayMark Browser Extension to Tag and Play any Online Video on TV and Mobile

PlayOn, the media server software from MediaMall Technologies that magically streams your favorite online videos to your TV and mobile devices, today unveiled a new product and partnership: PlayMark, a browser extension for the company’s PlayOn TV-streaming software, and PlayLater for the HP Pocket Playlist, a virtual DVR for online videos.

PlayMark is a browser add-on that lets users easily tag and record online videos to watch later on their TV or mobile device. The PlayMark browser extension works seamlessly with PlayOn and the PlayLater online DVR. With just a couple of clicks, users can record and save almost any online video including those from web-only sites like Funny or Die, Boing Boing, NESN and millions of other streaming sites. PlayMark will be available for new and existing PlayOn Premium customers in late Q1.

PlayOn also announced PlayLater for the HP Pocket Playlist. PlayLater is a DVR for online videos. The HP Pocket Playlist is a new device that lets users stream movies, music, TV shows and photos to five individual mobile devices at the same time with no internet connection required. With PlayLater, users can record shows from Hulu, Netflix and more than 55 other channels like Comedy Central, ESPN, Nick, and TBS. By storing these recordings on the 30 gigabyte HP Pocket Playlist, it’s like having a portable DVR in your pocket – you can watch recorded videos on any mobile device whenever and wherever, and without using any of those precious gigabytes of smartphone or tablet memory. All HP Pocket Playlists will come with a free month of PlayLater.

“We are living in an age where people accept the fact that you have to watch content on your computer or pay extra to get it to your TV,” said MediaMall Technologies CEO Jeff Lawrence. “At PlayOn, we are working to shake this mindset and liberate online content so people can watch on their TV, phone and tablet; so they can take it on the go and access it when they may not have an internet connection or want to use their data plans. This is our mission and what we hope to get one step closer to with the launch of PlayMark and our partnership with the HP Pocket Playlist.”

PlayOn will be demoing PlayMark, PlayLater for the HP Pocket Playlist and the recently announced PlayOn for the Wii U January 7th (tonight) at the 2013 Pepcom Digital Experience show, preceding the 2013 Consumer Electronics Show. For more information on PlayOn, PlayMark or PlayLater, download the media kit at www.playon.tv/press_kit or visit www.PlayOn.tv.

About MediaMall Technologies

MediaMall Technologies, the creators of PlayOn and PlayLater, was founded in 2003 to make it simple, affordable, and fun to enjoy your favorite movies, TV shows, and videos from the Internet on your TV or on the go. The PlayOn and PlayLater software products allow customers to recreate the traditional cable and satellite TV viewing experience using only the Internet and their existing hardware for a fraction of the price – and even extend that viewing experience to mobile devices. MediaMall operates with offices in New York, Seattle, and Copenhagen and can be found online at www.PlayOn.tv and www.PlayLater.tv. PlayOn, PlayLater, and PlayMark are trademarks of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.

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