|By Emily Mayfield||
|January 4, 2013 11:00 AM EST||
The Mayans are notorious for building one of the most accurate and extensive calendars of all time. Their system used three distinctive calendars to track historical, religious, and astronomical events. The “Long Count” calendar—used for historical events—completed its 13th cycle at the end of December 2012 leading to the well-publicized “end of the world” theories. Far from that view, research tells us the Mayans believe that a calendar—like time—has no beginning or end. The completed 13th cycle of the Long Count is much like our Gregorian calendar reaching its second millennium in 2000.
In the business world, starting the year off with a well-organized editorial calendar can keep your team on track and headed in the direction for a successful year. The hardest part is always at the beginning. If you have not built out a long term calendar before, three questions must be answered before you can begin.
WHAT should the calendar include?
At Sales Engine, we break our calendar into two main sections. One is the actual calendar organized like a true monthly calendar, and the other is a list of the completed content we have to offer. On each day we plan to post, our monthly calendar includes: the campaign name, a brief description, and the time it will launch. We make this section public to the entire company so that our sales and support teams are included on all communication we send out. Our content list is ongoing and we pull from it when we find ourselves in need of content.
WHEN should the calendar begin and end?
The correct answer—like the Mayans believe—is that the calendar should not have a begging or an end. It should be a continuous project. However, it is a good idea to experiment with how far into the future your team wants to plan. For us at Sales Engine, we have tried building our calendar two ways: monthly and quarterly. The key is to make sure your content stays relevant while minimizing the work your team has to put in. Building out a calendar too far in the future can lead to stale or irrelevant content, but spending too much time updating your calendar every step of the way can be counterproductive. We have found that for our team and the amount of content we deliver, our calendar is most successful when we build out our email editorial calendar quarterly and our social media calendar monthly.
HOW should the calendar be built?
The technology world offers many tools to help companies build out and organize their calendars. I have personally worked with two: Divvy HQ and Central Desktop. Below are three options for building out your calendar and the pros and cons of each.
- Divvy HQ: This is a great calendar tool that allows organizations to manage their calendars, assign roles to team members, track the status of projects, and create a parking lot of future ideas and projects. The drawbacks are no color coding and there is limited mobility when you want to make edits to a project or move items around.
- Central Desktop: Central Desktop is more than a calendar tool. It is a collaboration and file sharing tool as well. This is the tool we use and love at Sales Engine. Every department has their own work space and their own calendar. The only drawback is that the calendar does not include project status functionality.
- Excel: Don’t forget about Excel. It could be your free calendar tool (assuming you have Microsoft Office). I have used it in the past to create an editorial calendar for our blog alone. In one tab, I created a running calendar, and in second tab I kept a list of written blog posts and future blog post ideas. Since Excel is not really meant to be a calendar tool, much of the work is manual and there is no functionality for collaborating on or sharing your calendar.
If you find your team deviating from your calendar from time to time, don’t worry. Unlike the Mayans, our editorial calendars are not set in stone. Last minute projects or events will arise and require adjustment. However, planning in advance ensures that as your marketing team becomes busy with additional tasks, the outbound programs will not be interrupted because there was no time to think of a topic.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jun. 2, 2015 09:15 AM EDT Reads: 5,148
Akana, a leading provider of API Management, API Security and Cloud Integration solutions, announced that it is introducing DevOps automation to the API lifecycle. New capabilities in Akana's API Management platform significantly reduce the time required to update API definitions and versions. DevOps teams will be able to work faster in designing and developing APIs, as well as managing them at runtime and publishing them to a portal.
Jun. 2, 2015 09:15 AM EDT Reads: 572
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jun. 2, 2015 09:15 AM EDT Reads: 3,017
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Jun. 2, 2015 08:15 AM EDT Reads: 2,919
Jun. 2, 2015 08:15 AM EDT Reads: 1,320
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Registration page is located at the ThingsExpo site.
Jun. 2, 2015 08:00 AM EDT Reads: 1,587
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 08:00 AM EDT Reads: 4,516
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and real-world impact across consumer and business use cases. Why now? Significant corporate and venture...
Jun. 2, 2015 07:45 AM EDT Reads: 1,582
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 06:15 AM EDT Reads: 3,015
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
Jun. 2, 2015 06:00 AM EDT Reads: 1,393
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether...
Jun. 2, 2015 03:15 AM EDT Reads: 2,327
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 03:00 AM EDT Reads: 6,714
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Jun. 2, 2015 02:00 AM EDT Reads: 3,667
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Jun. 2, 2015 01:30 AM EDT Reads: 3,324
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Jun. 2, 2015 12:15 AM EDT Reads: 3,122
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
Jun. 2, 2015 12:00 AM EDT Reads: 1,058
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Jun. 1, 2015 11:15 PM EDT Reads: 2,380
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 06:15 PM EDT Reads: 5,878
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 05:15 PM EDT Reads: 3,251
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservices sessions. Registration page is located at the DevOps Summit site. Your DevOps Summit registratio...
Jun. 1, 2015 03:45 PM EDT Reads: 1,444