Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Carmen Gonzalez, JP Morgenthal

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Mobile Commerce News Weekly – Week of December 30, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

Research confirms growth in mobile commerce will continue long past the holiday season. According to a recent study by IDC Financial Insights, mobile commerce will likely top one trillion dollars in 2017. Read Original Content

According to Forrester Research mobile commerce sales will grow from $10 billion in 2012 to $32 billion in 2016, accounting for more than seven percent of total e-commerce sales. Read Original Content

Eighty percent of smartphone owners want more mobile-optimized product information while they’re shopping in stores, finds “The Shopping Experience in a Smartphone World,” a study conducted by ad agency Moosylvania. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

Fab announced that 56 percent of its Christmas day U.S. revenue was from sales through its mobile apps, a new single-day record for the design-focused e-commerce platform. Forty percent of its European revenue on that day was also via mobile, another milestone for the company. Read Original Content

During the 72 hours following Thanksgiving, Wal-Mart posted 50 million mobile ads on Facebook. The retailer accumulated an additional 164,000 fans over those three days. Read Original Content

CVS Caremark Corp. is beefing up its mobile commerce site and smartphone app to help customers better manage their health. The new enhancements to the CVS mobile site include an immunization scheduler. Read Original Content
According to recent research by London-based market research firm, Mintel, Brits are quickly becoming addicted to mobile commerce. Nearly two thirds or 62 percent of all Brits own a smartphone and almost half of those use their mobile device to shop or make purchases. Read Original Content

For Affiliate Window’s 10,000 sites, 16.29 percent of all traffic stemmed from mobile devices in November, the U.K. affiliate network reports. That’s up from 13.25 percent in October. Read Original Content

More than 60 percent of U.S. adults believe payments made via smartphones will replace credit card and cash transactions in the future, yet only around 30 percent believe that will happen within the next five years, according to an online poll by market research firm Harris Interactive. Read Original Content

EMarketer forecasts overall spending on mobile advertising in the U.S., including display, search and message-based ads, will reach beyond $4.0 billion by year's end, up 180 percent over 2011. Read Original Content

After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts mobile ad spending will increase several times by 2017. According to the survey, the total value of the global mobile marketing and advertising market will grow from $4.4 billion in 2011 at a compound annual growth rate of 31 percent to $26.1 billion in 2017. Read Original Content

A wave of innovation in social media advertising will spark an exponential increase in ad spending on the medium, driving annual revenue to $19.2 billion by 2016, according to BIA/Kelsey executives speaking at the ILM West conference. Read Original Content

The global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012, according to the latest research published by Informa Telecoms & Media. Read Original Content

Digital marketing and media research firm eMarketer predicts U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. Read Original Content

The number of mobile Internet users in India is expected to nearly double and hit 165 million by March 2015, up from the present 87 million mobile surfers, according to a recent survey. Read Original Content

Recent Articles by Kevin Benedict

Mobile Data, Filtering and Real-Time Decision Making
Kevin Benedict's What's New in HTML5 - Week of December 30, 2012
Enterprise Mobility, Legos and Mobile Trends in 2013
Mobile Strategies and Gartner's 2013 Top 10 Strategic Technology Trends
SMAC Tsunamis and Mobile Strategies
Enterprise Mobility, Disinterested Workers and Globalization
Information Operations: The Fifth Dimension of Warfare
The Role Big Data Plays with the Real-Time Enterprise, Mobile Strategies and Field Services
Smart Grids, ERP, Big Data and Mobility

Whitepapers of Note

5 Tips to Minimize the Impact of Rising Fuel Costs in Field Service
The Mobile Business Forecast 2012
Mobility Innovations for the Next Generation Utility
On The Road to Agile Mobile Business Applications
Yankee Group: MDM is Dead. Long Live EMM!

Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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