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Mobile Commerce News Weekly – Week of December 30, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
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Research confirms growth in mobile commerce will continue long past the holiday season. According to a recent study by IDC Financial Insights, mobile commerce will likely top one trillion dollars in 2017. Read Original Content

According to Forrester Research mobile commerce sales will grow from $10 billion in 2012 to $32 billion in 2016, accounting for more than seven percent of total e-commerce sales. Read Original Content

Eighty percent of smartphone owners want more mobile-optimized product information while they’re shopping in stores, finds “The Shopping Experience in a Smartphone World,” a study conducted by ad agency Moosylvania. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

Fab announced that 56 percent of its Christmas day U.S. revenue was from sales through its mobile apps, a new single-day record for the design-focused e-commerce platform. Forty percent of its European revenue on that day was also via mobile, another milestone for the company. Read Original Content

During the 72 hours following Thanksgiving, Wal-Mart posted 50 million mobile ads on Facebook. The retailer accumulated an additional 164,000 fans over those three days. Read Original Content

CVS Caremark Corp. is beefing up its mobile commerce site and smartphone app to help customers better manage their health. The new enhancements to the CVS mobile site include an immunization scheduler. Read Original Content
According to recent research by London-based market research firm, Mintel, Brits are quickly becoming addicted to mobile commerce. Nearly two thirds or 62 percent of all Brits own a smartphone and almost half of those use their mobile device to shop or make purchases. Read Original Content

For Affiliate Window’s 10,000 sites, 16.29 percent of all traffic stemmed from mobile devices in November, the U.K. affiliate network reports. That’s up from 13.25 percent in October. Read Original Content

More than 60 percent of U.S. adults believe payments made via smartphones will replace credit card and cash transactions in the future, yet only around 30 percent believe that will happen within the next five years, according to an online poll by market research firm Harris Interactive. Read Original Content

EMarketer forecasts overall spending on mobile advertising in the U.S., including display, search and message-based ads, will reach beyond $4.0 billion by year's end, up 180 percent over 2011. Read Original Content

After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts mobile ad spending will increase several times by 2017. According to the survey, the total value of the global mobile marketing and advertising market will grow from $4.4 billion in 2011 at a compound annual growth rate of 31 percent to $26.1 billion in 2017. Read Original Content

A wave of innovation in social media advertising will spark an exponential increase in ad spending on the medium, driving annual revenue to $19.2 billion by 2016, according to BIA/Kelsey executives speaking at the ILM West conference. Read Original Content

The global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012, according to the latest research published by Informa Telecoms & Media. Read Original Content

Digital marketing and media research firm eMarketer predicts U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. Read Original Content

The number of mobile Internet users in India is expected to nearly double and hit 165 million by March 2015, up from the present 87 million mobile surfers, according to a recent survey. Read Original Content

Recent Articles by Kevin Benedict

Mobile Data, Filtering and Real-Time Decision Making
Kevin Benedict's What's New in HTML5 - Week of December 30, 2012
Enterprise Mobility, Legos and Mobile Trends in 2013
Mobile Strategies and Gartner's 2013 Top 10 Strategic Technology Trends
SMAC Tsunamis and Mobile Strategies
Enterprise Mobility, Disinterested Workers and Globalization
Information Operations: The Fifth Dimension of Warfare
The Role Big Data Plays with the Real-Time Enterprise, Mobile Strategies and Field Services
Smart Grids, ERP, Big Data and Mobility

Whitepapers of Note

5 Tips to Minimize the Impact of Rising Fuel Costs in Field Service
The Mobile Business Forecast 2012
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Yankee Group: MDM is Dead. Long Live EMM!

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Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.