Welcome!

Agile Computing Authors: Pat Romanski, Zakia Bouachraoui, Carmen Gonzalez, Yeshim Deniz, Elizabeth White

Blog Feed Post

Guest Post – Why Social Media is Essential to the Success of any Small Business in 2013

Of all the technologies that have changed our lives in recent years, none has done so more than social media. Social media has taken root as one of the most influential and most used forms of communication around the world. From politics, to entertainment, to personal and business, there is not one platform as accessible and widely used as social media. With Twitter and Facebook, to mention the most popular, you have a way of connecting with people from all over the world, and in the same neighbourhood with the strike of a few keys.

And the best part is that it is free. While individuals in their personal capacities have been quick to latch onto the idea of social media, businesses and particularly small businesses have been less interested, and to their detriment. Big companies have a dedicated marketing budget with a full time marketing department, a small business simply cannot afford this, so it is time to realise that social media is the best and most useful alternative.

The whole world is using social media, and without it your small business is out of date and simply won’t grow. Yes, business and the market are constantly changing but in order to keep and expand your client base you need to be consistent. As odd a paradox as it might seem.

So, how can you use social media to benefit your small business?

1. Realise that the persona you portray on your business social media page, is not the same person that you portray on your personal page. You can be yourself on your personal page, but on your business page you need to portray confidence and success. Don’t spread yourself too thin either, concentrate your social media presence on the three main social media platforms, this is usually Facebook, Twitter and Google+ but do your own research.

2. Make your profile interesting. Images can be extremely useful in reinforcing the image of your company so be careful in choosing them. Make sure you look confident and welcoming. Don’t upload personal photos, keep it professional.

3. The pages that you like and share and follow will give your clients an idea of your business profile and so it is important to find out who the leaders in your field are and follow them. You want your clients to see your business as part of this greater, successful network. So sign up for good industry blogs and comment and get involved. Then share this on your social media pages.

4. Plan ahead. Have a plan for the year ahead and then increase the number of stakeholders interested in what you are doing. Give people small pieces of information to get excited about and to start talking about. Ask for people’s opinions and collaborate with people you respect; this will double or triple the people you are able to reach.

With the economy starting to rebound, it is a good time for small business. But the only way to succeed and thrive in the current climate is to take advantage of the resources that are available to you. So don’t sit back and think that social media is for young people. It simply is not, it is for everyone and if you don’t jump on board you are going to get left behind.

How2become is the UK’s leading career specialist with the simple goal of helping people prepare and pass tough recruitment processes in order to secure their dream job whether that is a police officer, train driver, firefighter or paramedic. How 2 become currently offers over 150 different titles across a wide range of careers providing insider information to help you prepare effectively. You can also connect with How2become on Facebook



Read the original blog entry...

More Stories By Pankaj Taneja

An MBA by qualification, Pankaj Taneja has more than six years of experience in the SaaS and web collaboration industries. Having seen SaaS grow from a niche sector to the next big thing in enterprise technology, he has a great enthusiasm and passion for the sphere. Pankaj has been working for many years at HyperOffice, one of the earliest players in web collaboration since 1998, an industry which now includes solutions from Google, Microsoft, IBM, Cisco, Oracle, Adobe and more. It is amazing being part of a pioneer in collaboration, riding a wave which only promises to grow.

IoT & Smart Cities Stories
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
As the fourth industrial revolution continues to march forward, key questions remain related to the protection of software, cloud, AI, and automation intellectual property. Recent developments in Supreme Court and lower court case law will be reviewed to explain the intricacies of what inventions are eligible for patent protection, how copyright law may be used to protect application programming interfaces (APIs), and the extent to which trademark and trade secret law may have expanded relev...
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When Enterprises started adopting Hadoop-based Big Data environments over the last ten years, they were mainly on-premise deployments. Organizations would spin up and manage large Hadoop clusters, where they would funnel exabytes or petabytes of unstructured data.However, over the last few years the economics of maintaining this enormous infrastructure compared with the elastic scalability of viable cloud options has changed this equation. The growth of cloud storage, cloud-managed big data e...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
Your applications have evolved, your computing needs are changing, and your servers have become more and more dense. But your data center hasn't changed so you can't get the benefits of cheaper, better, smaller, faster... until now. Colovore is Silicon Valley's premier provider of high-density colocation solutions that are a perfect fit for companies operating modern, high-performance hardware. No other Bay Area colo provider can match our density, operating efficiency, and ease of scalability.
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...