Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, AppNeta Blog, Carmen Gonzalez

News Feed Item

Subaru To Debut Starlink At 2013 Consumer Electronics Show

STARLINK cabin technology makes world debut in Las Vegas

CHERRY HILL, N.J., Jan. 4, 2013 /PRNewswire/ -- Subaru of America, Inc. announced today that it will debut a new STARLINK in-car connectivity brand at the 2013 Consumer Electronics Show (CES).  Subaru STARLINK cabin technology represents the automaker's new infotainment strategy.  For the first time ever, Subaru will have a stand-alone presence at CES, demonstrating its driver-friendly Aha integration and Eyesight® driver-assist system on the all-new 2014 Forester. 

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

STARLINK is the product of a new, cross-functional infotainment team created by Subaru parent company Fuji Heavy Industries.  The global team of engineers, planners, and marketing strategists are working together to enhance connectivity & safety technology features in Subaru vehicles, while also simplifying and reducing overall cabin complexity.  

"Subaru is proud to unveil STARLINK cabin technologies at the world's largest consumer electronics tradeshow," said Akio Takai, FHI Deputy General Manager, and leader of the infotainment cross-functional team (ICFT).  "We understand that the driving experience is about much more than mobility, and we know that today's car shopper is looking for technologies that are value-added but also safe, helping them accomplish their daily errands without adding to driver distraction."

STARLINK Infotainment

The STARLINK connectivity suite offerings begin with the trend-setting Aha service by long-time Subaru partner HARMAN  International.  With Aha, Subaru drivers can safely access tens of thousands of stations of Web-based content such as: NPR® podcasts and 900 NPR member radio stations available via streaming; on demand music services such as Slacker® MOG® and Rhapsody®; news, talk radio, and podcasts from around the world; CBS RADIO's Radio.com;  free audio books; personalized hotel recommendations from TripAdvisor; customized weather, surf and local park information; Facebook® and Twitter® newsfeeds in audio; and personalized restaurant and cafe recommendations from Yelp®. The channels from Aha are constantly changing and growing, allowing customers to always be able to access their favorite content from the web.

"Subaru STARLINK is about enhancing the driver's experience," said David Sullivan, Cross-Car Planning Manager for Subaru of America.  "Aha gives drivers an easy, inexpensive and safe way to interact with information from their smartphone device without touching it while driving - the simple to use interface is transferred to your vehicle navigation screen automatically.  We research, talk, and interact with consumers regularly – and many are looking for a safe way to utilize their apps in-car.  We think the Aha app integration is a great way to kickoff our STARLINK efforts, and has much of the content our customers are looking for."

STARLINK will continue to grow, adding content partners and connectivity capabilities over time.  It will debut in the all-new 2014MY Subaru Forester in all navigation-equipped vehicles, and will also be introduced as a running change in 2013MY Subaru Legacy & Outback models equipped with factory navigation.  2014MY Subaru Impreza, BRZ, and XV Crosstrek models will all be adding STARLINK integration this summer as well.

EyeSight

Combining safety and convenience features, the Subaru EyeSight driver-assist system is one of the most affordable technologies of its type available in the United States market. EyeSight integrates adaptive cruise control, pre-collision braking, pre-collision throttle management, and vehicle lane departure and sway warning. Under certain circumstances, EyeSight is able to bring the car to a complete stop, thus avoiding a collision.

EyeSight uses two charge-coupled device (CCD) cameras developed by Subaru, and supplied by Hitachi. EyeSight is mounted inside the car on the upper edge of the windshield, thus reducing the potential for damage that could occur in bumper-mounted systems, such as radar. The EyeSight system processes stereo images to identify the vehicles traveling in front, as well as obstacles, traffic lanes and other items. The video information is relayed to the EyeSight module, which is also networked with the car's braking system and electronic throttle control, among others. Below closing speeds of approximately 19mph, EyeSight is capable of detecting pedestrians in the vehicle's path and can activate in order to mitigate or even avoid a collision.

"Our STARLINK connectivity strategy builds on the Subaru heritage of fun-to-drive vehicles that are recognized for best-in-class safety and durability," said Takai.  "As technology evolves, so will our STARLINK offerings.  We look forward to satisfying our customers more in the future with this new direction at Subaru." 

Follow Subaru:

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

"Subaru", all model names, and the Subaru logo are registered trademarks of the Subaru division of Fuji Heavy Industries, Ltd, Japan.  Features and technical data apply to models offered in the USA. They may differ in other countries.

About Aha by HARMAN
Aha, a unit of HARMAN International Industries, is the interactive service that makes Web content as easy and safe to use as radio. Aha uses the Harman Cloud Platform to organize content from the Web into personalized radio stations that consumers can listen to from anywhere – at home, on the go, or safely from the driver's seat. By the end of 2013, more than ten automotive manufacturers will launch vehicles using Aha to enable safe access to Web content for drivers, including Acura, Chrysler, Ford, Honda, Porsche and Subaru. The Aha platform and service was started in 2008 in Silicon Valley by a group of Web and multimedia veterans with a shared passion for delivering an "always on" audio experience to connect drivers to the content they really want. HARMAN, the company that designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets, acquired Aha in September 2010. For more information, visit www.aharadio.com or find Aha on Facebook and Twitter

"CBS RADIO" and "Radio.com" is a registered trademark of CBS Radio, Inc.  "Facebook" is a registered trademark of Facebook Inc.  The "Twitter" name is a trademark of Twitter, Inc. in the United States and other countries.  "Slacker" is a registered trademark of Slacker, Inc.  "Yelp" name is a registered trademark of Yelp!, Inc. "MOG" is a registered trademark of Mog, Inc.  "SHOUTcast is a trademark of AOL LLC". "Rhapsody is a registered trademark of RI".  "NPR" is a trademark of National Public Radio, Inc.  Other trademarks and trade names are those of their respective owners.

Sheriece Matias
Subaru of America, Inc.
410-972-9177
[email protected]

Sean Maynard
Subaru Press Information
(248) 805-1656
[email protected]

SOURCE Subaru of America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...