SUNBURY, Pa., Jan. 4, 2013 /PRNewswire/ -- Weis Markets (NYSE: WMK) today announced the launch of its 10^th round of price freezes, effective in all 163 store locations. More than 2,000 products have been reduced in price and will stay at these discounted levels for 90 days. Since the company began its price freezing initiative in January 2009, Weis customers have saved more than $40 million dollars.

"Weis Markets is committed to saving our customers money every time they visit one of our stores," said Kurt Schertle, Weis Markets' Executive Vice President, Sales and Merchandising. "With price inflation on food expected to continue in 2013, we hope to help mitigate the impact on our customers with our Price Freeze program, allowing our customers to enjoy long-term value on everyday items."

Weis Markets' current Price Freeze program includes name brand and private brand products in grocery, frozen, dairy, meat, health, beauty care and general merchandise. Customers can identify Price Freeze items through store signage and shelf tags for participating items, as well as in weekly circulars.

To find a Weis Markets in your area, visit WeisMarkets.com.

About Weis Markets

Celebrating more than 100 years of service, Weis Markets, Inc. (NYSE: WMK), founded in 1912, is a Mid Atlantic food retailer operating 163 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia. For more information, please visit: WeisMarkets.com or Facebook.com/WeisMarkets.

SOURCE Weis Markets