
By Shelly Palmer | Article Rating: |
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January 3, 2013 02:39 PM EST | Reads: |
845 |

In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that self-destructs within 10 seconds. The idea came about when the chain — 16 Handles — noted that a lot of its young users were using their Snapchat handles to interact on social media. The program works like this: If you snap a pic of you or your friends at a 16Handles location tasting one of their flavors, you can send it to Love16Handles on Snapchat. In return, you’ll get a coupon for anywhere from 16% to 100% off on your purchase. You have 10 seconds to let the cashier scan the coupon, though. Obviously, 16 Handles could have run a standard promo in which it sent a coupon in return for a photo. Jarrod Walpert, director of marketing for 16 Handles, says this adds an element of novelty. “It’s a litmus test,” Walpert says. “Our core user is a Snapchat user.”
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Published January 3, 2013 Reads 845
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Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.
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