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China Connect - die europäische Konferenz für Marketing und Digitales in China - 28. und 29. März 2013 in Paris

PARIS, January 4, 2013 /PRNewswire/ --

China Connect (http://www.chinaconnect.fr Twitter: @ChinaconnectEU) ist die größte europäische Fachkonferenz zu Verbrauchertrends, Marketing sowie Digital- und Mobiltechnologie in China.

Nach Tencent, Jiepang im Jahr 2011 und Tmall, Youku und Sina Weibo im Jahr 2012 begeben sich Chinas Marktführer in Sachen Internet und Marketing für einen dritten Anlauf erneut nach Paris. Wir freuen uns sehr, bekanntgeben zu können, dass die folgenden Unternehmen bereits ihre Teilnahme zugesagt haben:

- SINA WEIBO,Microblogging-Marktführer  (China)

- MEILISHUO.COM  (China) - das größte auf chinesische Interessen ausgerichtete soziale Modenetzwerk

- CHRISTIE'S  (Hongkong)

- LEE JEANS/VF ASIA LTD  (China)

- FILMWORKS CHINA Entertainment Marketing - ein führendes Unternehmen für Product Placement in Filmen sowie im Fernsehen,in Spielen … Befürwortung durch Prominente  (China)

- DIGITAS-RAZORFISH  (Publicis Group)

- CLARINS GROUP  (Frankreich)

- 3rd SPACE  (CEO - VEREINIGTES KÖNIGREICH) spricht gezielt chinesische Touristen per Handy an

Weitere Vortragende und Aktualisierungen finden Sie unter: http://www.chinaconnect.fr/2013-speakers/

Thema 2013: "Kundenengagement auf verschiedenen Ebenen nutzen"

Das Erreichen einer großen Bandbreite von Kunden in China (landesweiter Vertrieb, von extrem kaufkräftigen bis hin zu einfachen Käuferschichten) ist sowohl ein strategischer Aspekt als auch eine echte Herausforderung für Markenanbieter und kann deutlichen Einfluss auf deren Sortiment haben - egal ob Luxusgüter, Schnelldreher …  Ziel dieser Ausgabe der Konferenz ist es, die vielen verschiedenen Kundenerwartungen, -verhaltensweisen und Einkaufsgewohnheiten aufzuzeigen (offline und online) sowie die besten Ansatzpunkte und Strategien zu entdecken, um chinesische Verbraucher anzulocken und zu überzeugen - von Markenfetischisten bis hin zu eher konservativen, auf Zweckmäßigkeit ausgerichteten Kunden.

Um die rasch anwachsende Zahl wohlhabender Verbraucher wirksamer nutzbar machen zu können, versammelt die China Connect Experten, die über die besten Strategien diskutieren, um den folgenden Anforderungen überall im Land gerecht zu werden:

-  Die Leistung von mobilem und sozialem Marketing ausschöpfen

- Den (sozialen) Online-Kaufrausch nutzen, um die Massen anzusprechen

- Die chinesische Liebe zur Legendenbildung ansprechen: Füllen Sie Ihre Marke mit Inhalten

Die China Connect ist das unverzichtbare Ereignis des Jahres für Fachleute aus den Bereichen Marketing (Luxus, Kosmetik, Mode, Einzelhandel, Schnelldreher, Pkw, Dienstleistungen), Digitaltechnologie, (soziale) Medien und mobile Kommunikation.

China Connect findet sich auf:

- Facebook: on.fb.me/ohlubf

- Youtube: http://www.youtube.com/user/ChinaConnectEU

- Youku : http://u.youku.com/user_show/uid_chinaconnect

- Sina Weibo : http://weibo.com/chinaconnecteu

- Best Of 2011: https://vimeo.com/25762268

- Best Of 2012: https://vimeo.com/40541344

Laure de Carayon, Gründerin und Veranstalterin der China Connect  

Sie verfügt über mehr als zwanzig Jahre Erfahrungen in Werbefirmen, Herstellerbetrieben und Presseagenturen, sowohl in Frankreich als auch im Ausland. Sie entwickelt Ihre Tätigkeiten zu Beratung und Weiterbildung in den Bereichen Marketing und digitale Medien in China. Weitere Informationen unter: http://www.chinaconnect.fr/who-we-are/

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