|By PR Newswire||
|January 4, 2013 02:31 AM EST||
PARIGI, January 4, 2013 /PRNewswire/ --
ChinaConnect http://www.chinaconnect.fr Twitter: @ChinaconnectEU è il più grande raduno europeo di esperti sulle tendenze dei consumatori, il marketing, il digitale e la telefonia mobile in Cina.
Dopo Tencent, Jiepang nel 2011, Tmall, Youku e Sina Weibo nel 2012, i leader e gli esperti cinesi di marketing della rete si dirigeranno nuovamente a Parigi per questa terza edizione. Siamo lieti di annunciare che le seguenti aziende hanno già confermato la loro partecipazione:
- SINA WEIBO il leader di microblogging(Cina)
- MEILISHUO.COM (Cina)- il social network cinese n. 1 orientato sulla moda
- CHRISTIE'S (Hong Kong)
- LEE JEANS / VF ASIA LTD (Cina)
- FILMWORKS CHINA Entertainment Marketing - La figura di maggior spicco nella pubblicità nei film, ma anche alla TV,nelle espansioni dei giochi... Testimonial (Cina)
- DIGITAS-RAZORFISH (Gruppo Publicis)
- CLARINS GROUP (Francia)
- 3rd SPACE (CEO - UK) mira ai turisti cinesi per mezzo del loro telefono cellulare
Consultare il sito per ulteriori relatori e aggiornamenti : (http://www.chinaconnect.fr/2013-speakers/)
Tema del 2013: «Influenzare il coinvolgimento dei consumatori a tutti i livelli»
In Cina, raggiungere tutto il pubblico (distribuzione nazionale, dai livelli superiori ai livelli inferiori) è tanto un interesse strategico quanto una sfida per le marche, che incide sulla loro globalità trattandosi di beni di lusso, di beni di largo consumo... L'obiettivo di questa edizione è quello di identificare la diversità delle aspettative dei consumatori sia in rete che fuori, i comportamenti e le abitudini di spesa e scoprire gli elementi d'impulso e le migliori strategie per sedurre e convincere i clienti cinesi, da quelli marchio-dipendenti a quelli più conservatori, orientati sul funzionale.
Per meglio sfruttare il crescente rapido aumento di consumatori benestanti, China Connect riunirà gli esperti per discutere le strategie migliori per affrontare i seguenti punti d'interesse in tutto il paese:
- Controllare il potere della telefonia mobile e del marketing sociale
- Far propria la frenesia (sociale) dello shopping on-line per raggiungere le masse
- Catturare l'amore dei cinesi per la narrazione: arricchite il vostro marchio di contenuti
Per il marketing (beni di lusso, cosmetici, moda, vendita al dettaglio, beni di largo consumo, autoveicoli, aziende di servizi), il digitale, i media (sociali), i professionisti della telefonia mobile e della comunicazione, ChinaConnectè l'evento dell'anno a cui partecipare.
China Connect è su:
- Facebook: on.fb.me/ohlubf
- Youtube: http://www.youtube.com/user/ChinaConnectEU
- Sina Weibo: http://weibo.com/chinaconnecteu
- Best of 2011: https://vimeo.com/25762268
- Best of 2012: https://vimeo.com/40541344
Laure de Carayon,fondatrice e organizzatrice di China Connect
Ha oltre vent'anni di esperienza nel campo pubblicità, aziende di produzione e agenzie media, in Francia e all'estero. Svolge la sua attività di consulenza e formazione nel marketing e nel digitale in Cina - Ulteriori informazioni: http://www.chinaconnect.fr/who-we-are/
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