|By PR Newswire
|January 4, 2013 02:31 AM EST
PARIGI, January 4, 2013 /PRNewswire/ --
ChinaConnect http://www.chinaconnect.fr Twitter: @ChinaconnectEU è il più grande raduno europeo di esperti sulle tendenze dei consumatori, il marketing, il digitale e la telefonia mobile in Cina.
Dopo Tencent, Jiepang nel 2011, Tmall, Youku e Sina Weibo nel 2012, i leader e gli esperti cinesi di marketing della rete si dirigeranno nuovamente a Parigi per questa terza edizione. Siamo lieti di annunciare che le seguenti aziende hanno già confermato la loro partecipazione:
- SINA WEIBO il leader di microblogging(Cina)
- MEILISHUO.COM (Cina)- il social network cinese n. 1 orientato sulla moda
- CHRISTIE'S (Hong Kong)
- LEE JEANS / VF ASIA LTD (Cina)
- FILMWORKS CHINA Entertainment Marketing - La figura di maggior spicco nella pubblicità nei film, ma anche alla TV,nelle espansioni dei giochi... Testimonial (Cina)
- DIGITAS-RAZORFISH (Gruppo Publicis)
- CLARINS GROUP (Francia)
- 3rd SPACE (CEO - UK) mira ai turisti cinesi per mezzo del loro telefono cellulare
Consultare il sito per ulteriori relatori e aggiornamenti : (http://www.chinaconnect.fr/2013-speakers/)
Tema del 2013: «Influenzare il coinvolgimento dei consumatori a tutti i livelli»
In Cina, raggiungere tutto il pubblico (distribuzione nazionale, dai livelli superiori ai livelli inferiori) è tanto un interesse strategico quanto una sfida per le marche, che incide sulla loro globalità trattandosi di beni di lusso, di beni di largo consumo... L'obiettivo di questa edizione è quello di identificare la diversità delle aspettative dei consumatori sia in rete che fuori, i comportamenti e le abitudini di spesa e scoprire gli elementi d'impulso e le migliori strategie per sedurre e convincere i clienti cinesi, da quelli marchio-dipendenti a quelli più conservatori, orientati sul funzionale.
Per meglio sfruttare il crescente rapido aumento di consumatori benestanti, China Connect riunirà gli esperti per discutere le strategie migliori per affrontare i seguenti punti d'interesse in tutto il paese:
- Controllare il potere della telefonia mobile e del marketing sociale
- Far propria la frenesia (sociale) dello shopping on-line per raggiungere le masse
- Catturare l'amore dei cinesi per la narrazione: arricchite il vostro marchio di contenuti
Per il marketing (beni di lusso, cosmetici, moda, vendita al dettaglio, beni di largo consumo, autoveicoli, aziende di servizi), il digitale, i media (sociali), i professionisti della telefonia mobile e della comunicazione, ChinaConnectè l'evento dell'anno a cui partecipare.
China Connect è su:
- Facebook: on.fb.me/ohlubf
- Youtube: http://www.youtube.com/user/ChinaConnectEU
- Youku: http://u.youku.com/user_show/uid_chinaconnect
- Sina Weibo: http://weibo.com/chinaconnecteu
- Best of 2011: https://vimeo.com/25762268
- Best of 2012: https://vimeo.com/40541344
Laure de Carayon,fondatrice e organizzatrice di China Connect
Ha oltre vent'anni di esperienza nel campo pubblicità, aziende di produzione e agenzie media, in Francia e all'estero. Svolge la sua attività di consulenza e formazione nel marketing e nel digitale in Cina - Ulteriori informazioni: http://www.chinaconnect.fr/who-we-are/
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing.
In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 4, 2016 05:30 AM EDT Reads: 355
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications.
In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 4, 2016 05:00 AM EDT Reads: 1,222
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity.
In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 4, 2016 04:45 AM EDT Reads: 1,319
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore.
This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 4, 2016 03:30 AM EDT Reads: 1,156
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform.
In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 4, 2016 03:00 AM EDT Reads: 791
Artificial Intelligence has the potential to massively disrupt IoT.
In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things.
AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 3, 2016 11:00 PM EDT Reads: 1,253
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting.
In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 3, 2016 10:00 PM EDT Reads: 1,344
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 3, 2016 09:45 PM EDT Reads: 368
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York.
Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility.
Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 3, 2016 08:45 PM EDT Reads: 1,289
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 3, 2016 08:30 PM EDT Reads: 1,221
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body?
In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 3, 2016 08:00 PM EDT Reads: 1,068
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights.
At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 3, 2016 04:15 PM EDT Reads: 365
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities.
One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 3, 2016 03:15 PM EDT Reads: 1,203
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 3, 2016 02:30 PM EDT Reads: 958
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 3, 2016 12:30 PM EDT Reads: 1,194
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break.
Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,595
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY.
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May. 3, 2016 12:00 PM EDT Reads: 1,376
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls?
In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 3, 2016 09:45 AM EDT Reads: 1,468
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data.
In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 3, 2016 07:00 AM EDT Reads: 1,139
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 2, 2016 10:00 AM EDT Reads: 2,707