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China Connect - La Conférence Européenne sur le Marketing et le Digital en Chine -Paris les 28 et 29 Mars 201

PARIS, January 4, 2013 /PRNewswire/ --

China Connect http://www.chinaconnect.fr Twitter: @ChinaconnectEU est le plus grand rendez-vous d' experts sur les tendances consommateurs, le marketing, le digital et le mobile chinois, en Europe.

Après Tencent et Jiepang en 2011, Tmall, Youku et Sina Weibo en 2012, l'internet chinois et les experts du marketing en Chine, seront à nouveau à Paris pour cette 3è Edition. Ont déjà confirmé leur présence :

- SINA WEIBO le leader de microblogging  (Chine),

- MEILISHUO.COM , 1erréseau social commerce dédié à la Mode  (Chine)

- CHRISTIE'S  (Hong Kong)

- LEE JEANS / VF ASIA LTD  (China)

- FILMWORKS CHINA Entertainment Marketing  - Leader sur le placement de produit cinéma (mais aussi Tv, In-game, Endorsement de personnalités, etc.) (Chine)

- RAZORFISH-DIGITAS (Groupe Publicis)

- CLARINS GROUP  (France)

- 3rd SPACE  (UK)

Plus de Speakers: http://www.chinaconnect.fr/2013-speakers/

Theme 2013: «Leverage Consumer Engagement Across Tiers»

"Reaching scale": atteindre une taille critique (distribution nationale, des "Top Tiers" aux "Lower Tiers") en Chine, est autant un enjeu stratégique, qu'un challenge qui impacte l'ensemble du mix de la Marque (Luxe, FMCG etc..). L'objectif est d'identifier la diversité des attentes, comportements, et habitudes d'achats on et offline, et découvrir les différents leviers pour séduire et convaincre les consommateurs chinois, les "pro-marques", comme les conservateurs, qui privilégient encore fonctionnalité/utilité

Afin d'exploiter la croissance forte et rapide de consommateurs aisés, China Connect rassemblera des experts pour débattre sur les meilleures stratégies pour répondre aux enjeux suivants, à travers le pays:

 - Maitriser la puissance du mobile et du social marketing

- Tirer pleinement partie de l'explosion du e-commerce pour toucher le plus grand nombre partout en Chine

- Profiter de la passion des Chinois pour le storytelling: "Content your brand"

China Connect, est le rendez-vous incontournable pour les professionnels du marketing (secteurs Luxe, Mode, Cosmétiques, Retail, FMCG, Automobile, Services), du digital, des medias (sociaux), du mobile et de la communication

China Connect est sur

- Facebook: on.fb.me/ohlubf

- Youtube: http://www.youtube.com/user/ChinaConnectEU

- Youku: http://u.youku.com/user_show/uid_chinaconnect

- Sina Weibo: http://weibo.com/chinaconnecteu

- Best Of 2011: https://vimeo.com/25762268

- Best Of 2012: https://vimeo.com/40541344

Laure de Carayon, Fondatrice et Organisatrice de China Connect

a plus de 20 ans d'expérience en agences de publicité, sociétés de production et agence media, en France et à l'étranger. Elle développe son activité de conseil et formation sur le marketing et le digital en Chine - Information: http://www.chinaconnect.fr/lauredecarayon/

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