|By PR Newswire||
|January 4, 2013 02:31 AM EST||
PARIS, January 4, 2013 /PRNewswire/ --
China Connect http://www.chinaconnect.fr Twitter: @ChinaconnectEU is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.
After Tencent, Jiepang in 2011, Tmall, Youku and Sina Weibo in 2012, China's internet leaders and marketing experts will again head to Paris for this 3rd edition. We're happy to announce that following companies have already confirmed their participation
- SINA WEIBO the microblogging leader (China)
- MEILISHUO.COM (China) - N°1 Chinese Interest-Driven Fashion Social Network
- CHRISTIE'S (Hong Kong)
- LEE JEANS / VF ASIA LTD (China)
- FILMWORKS CHINA Entertainment Marketing - Top player on product placement in movies but also TV, In-game,… Celebrity endorsement (China)
- DIGITAS-RAZORFISH (Publicis Group)
- CLARINS GROUP (France)
- 3rd SPACE (CEO - UK) target Chinese tourists through their mobile
Check the website for more speakers & updates : (http://www.chinaconnect.fr/2013-speakers/)
2013 Theme : «Leverage Consumer Engagement Across Tiers»
Reaching scale (natonal distribution, from Top Tiers to Lower Tiers) in China, is as much a strategic stake as a challenge for brands, that impacts their whole mix, being Luxury, FMCG…. The objective of this edition is to identify the diversity of consumers on/off line expectations, behaviors and spending habits, and discover the levers and best strategies to seduce and convince Chinese customers, from brand-addicts to more conservative, functional-driven ones
To better leverage the fast rising growth of affluent consumers, China Connect will gather experts to debate the best strategies to tackle the following stakes across the country
- Harness the power of mobile and social marketing
- Embrace (social) online shopping frenzy to reach the masses
- Capture Chinese love for storytelling : Content your brand
For marketing (Luxury, Cosmetics, Fashion, Retail, FMCG, Automotive, Services industries), digital, (social) media, mobile and communication professionnals, China Connect is the must-attend event of the year.
China Connect is on :
- Facebook : on.fb.me/ohlubf
- Youtube: http://www.youtube.com/user/ChinaConnectEU
- Sina Weibo : http://weibo.com/chinaconnecteu
- Best Of 2011: https://vimeo.com/25762268
- Best Of 2012: https://vimeo.com/40541344
Laure de Carayon, Founder and Organizer of China Connect
Has more than 20 years experience in advertising, production companies and media agencies, in France and abroad. She develops her consulting and training activity on marketing and digital in China - More: http://www.chinaconnect.fr/who-we-are/
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