Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

Porsche Reports Best-Ever Sales in 2012; 21 percent increase over 2011

Record global and U.S. sales fueled by Cayenne, 911 models

ATLANTA, Jan. 3, 2013 /PRNewswire/ -- Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced it has achieved an all-time record for U.S. sales, with 35,043 cars sold in the U.S. in 2012. This compares to 29,023 cars sold in the U.S. in 2011, an increase of 21 percent. The previous record year for Porsche in the U.S. was 2007 when PCNA sold 34,693 cars. For December, PCNA sold 2,952 cars, an increase of 61 percent.

(Logo: http://photos.prnewswire.com/prnh/20120628/CL32476LOGO )

While final figures for Porsche AG global sales are not yet available, the company already surpassed its previous record of 118,868 in November, after selling 128,978 new vehicles to customers around the world by the end of that month.

Strong demand for the new 911 Carrera and Carrera S Coupe and Cabriolet models, which went on sale 2012, contributed to the successful year.  PCNA sold 8,528 911s in 2012, compared to 6,016 in 2011, an increase of 42 percent.  In 2013, Porsche will continue to roll out additional new models of the 7th generation 911, including the new Carrera 4 and Carrera 4S, which go on sale this month and will be joined in March by the new Carrera 4 and Carrera 4S Cabriolet. 

Cayenne sales also continued to be extremely strong, heading into the fifth year for the Cayenne model line.  Porsche sold 15,545 Cayenne SUVs in 2012 compared to 12,978 in 2011, an increase of 20 percent.  Ten percent of the Cayenne models sold in 2012 were Diesel models, even though it just went on sale in September.  The Cayenne continues to be a cornerstone of the Porsche lineup; in addition to the Diesel and GTS models added in 2012, the lineup will continue to grow in 2013 with the addition of the range-topping Turbo S, which will be shown for the first time at the North American International Auto Show in Detroit on January 14, 2013 and will go on sale this Spring.

Certified Pre-Owned Sales finished 2012 at 9,512 units, up 14 percent over 2011.  The Porsche Certified Pre-Owned program continues to offer the opportunity for customers to experience a Porsche at many different price points.

"2012 was truly a momentous year for Porsche in the U.S.," said Detlev von Platen, President and CEO, Porsche Cars North America. "Not only did we launch the all-new, seventh-generation 911, the completely redesigned Boxster and our first diesel model, we set records in nearly all aspects of our business, achieving top-tier results in many high-ranking industry quality and customer satisfaction studies while growing our share in the luxury market. Given that we achieved this with only a half-year of sales of the new Boxster and without any Cayman production, we are optimistic about the prospect of another successful year in 2013.  We hope to solidify our position as the world's strongest Porsche market and we look forward to the introduction of several new products in 2013, including the Cayenne Turbo S and Cayman this spring."

Model

December 2012

Year-to-Date


Current Year

Prior Year

Current Year

Prior Year

ALL BOXSTER/CAYMAN

385

105

3,356

3,150






ALL 911

519

423

8,528

6,016






ALL CAYENNE

1,565

830

15,545

12,978






ALL PANAMERA

483

476

7,614

6,879






GRAND TOTALS

2,952

1,834

35,043

29,023

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 191 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.

Follow us: www.twitter.com/Porsche and www.facebook.com/Porsche and drive.porsche.com/us

For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

SOURCE Porsche Cars North America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.