Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Andy Thurai

News Feed Item

Anametrix Names Veteran Marketing and Analytics Strategist Pelin Thorogood CEO and Board Director

Anametrix co-founder and Chairman of the Board Blaise Barrelet today announces Pelin Thorogood will succeed him as CEO of the first cloud-based, real-time digital analytics platform and will join the company’s board. Effective immediately, Thorogood, a 20-year veteran marketing and analytics strategist and Anametrix CMO, will lead the company’s growth as it extends its platform to help Global 2000 marketers use analytics to improve return on marketing investment (ROMI).

NEWS HIGHLIGHTS

  • Following the October Series A funding by growth equity firm TVC Capital, Anametrix is in an accelerated growth phase. Thorogood will direct the company’s strategy, expand the team to meet rapidly growing customer needs and introduce groundbreaking platform innovations – ranging from social collaboration and mobile analytics to predictive analytics.
  • Anametrix is built by marketers for marketers, and Thorogood’s promotion from CMO to CEO and director demonstrates the company’s commitment to serving the real-world, real-time analytics needs of multichannel marketers. The platform offers sophisticated analytics to marketers, enabling them to improve campaign performance, increase customer lifetime value (CLV) and uncover new sources of revenue.
  • Customer demand to leverage analytics to demonstrate ROMI is increasing rapidly. In the past quarter Anametrix has substantially expanded contracts within its Fortune 100 client base and added several new customers, including Condé Nast, EvoFem and Yellow Pages Canada. The company has also opened regional offices to better serve customers in Atlanta and San Francisco.
  • To accommodate new hires across all departments, including an expanding team of data scientists, Anametrix will move its corporate headquarters this month to 5414 Oberlin Dr., Ste. 250, San Diego, Calif., more than doubling its current square footage.
  • In addition to her new roles at Anametrix, Thorogood will retain her positions on the boards of Online Marketing Institute and Technology Leaders, and she will continue to serve as Executive-in-Residence for her alma mater, the Johnson Graduate School of Management at Cornell University.
  • Both in 2011 and 2012 Thorogood was named one of the “20 Women to Watch” by the Sales Lead Management Association and is a regular speaker and author on marketing analytics, social marketing and related topics, most recently at eMetrics, Digital Analytics Association (DAA), Online Marketing Institute, Sales 2.0 Conference, Cornell Strategic Marketing Conference, Content Marketing Institute, destinationCRM and Cornell Enterprise.
  • Blaise Barrelet, Anametrix co-founder, will continue to assist in his capacity as chairman of the board. He also will be exploring opportunities to extend the Anametrix analytics platform to new markets through his investment firm Analytics Ventures.

QUOTES

Blaise Barrelet, co-founder and CEO of Anametrix

“Pelin is the dream CEO for our three-year-old company. She is a proven business leader, expert and innovator in digital analytics. Her first-hand knowledge in multichannel marketing will contribute to Anametrix’s accelerated growth as we help our customers predict and improve their revenue growth by transforming their marketing effectiveness.”

Steve Hamerslag, TVC Capital’s Co-Founder and Managing Partner

“As the lead investor in Anametrix’s Series A round, TVC Capital immediately recognized what a superstar we had in Pelin Thorogood. We are in the marketing-analytics business, and Pelin is one of a handful of true experts in the world. Few people have her depth of knowledge and experience combined with the leadership skills it takes to be a great CEO. Her appointment is a big win for our company and customers. Moreover, it allows Anametrix’s chairman to continue championing the company as he pursues his passion for cultivating a San Diego ecosystem where analytics innovators can thrive.”

Pelin Thorogood, CEO of Anametrix

“Both Anametrix and the digital analytics industry are at a tipping point of accelerated growth, and I’m honored to be the company’s new CEO during this pivotal time. Building on our Chairman Blaise Barrelet’s legacy in the analytics sector, I pledge to execute with rigor on innovation, performance, quality and creativity in every area of our business. In the near term our team will introduce product innovations in predictive analytics and social collaboration and enhancements to our mobile analytics capabilities. We will also expand upon our customer support program to enable current and future customers to achieve returns on marketing investment they never thought possible.”

RESOURCES

LinkedIn: http://www.linkedin.com/in/pelin
Twitter: http://twitter.com/pelint
Image: http://anametrix.com/downloads/images/pelin-thorogood.jpg

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.