Click here to close now.




















Welcome!

Agile Computing Authors: Cloud Best Practices Network, Liz McMillan, Georgiana Comsa, Elizabeth White, Jason Bloomberg

News Feed Item

Tremor Video Inc. Releases Video Predictions 2013

Brands Will Use Online Video Ad Channel in Myriad Ways, From Testing Creative for TV Ads to Ending Gender Stereotypes

NEW YORK, NY -- (Marketwire) -- 01/02/13 -- Brands in 2013 will increasingly use digital video advertising to test creative ideas before producing expensive TV commercials, tell more engaging and multichannel stories, and improve the way they measure the effectiveness of their marketing dollars, according to a new report produced by Tremor Video Inc. Moreover, brands will use video metrics to better understand their audience and eventually end the practice of gender stereotyping that has arisen due to comparatively simple TV metrics, the report states.

"Brands in 2013 will create and run multiple ads online, assess which ones people engage with most, and use that insight to decide which creative to use for their TV ads," says Tremor Video CEO Bill Day in his company's Video Predictions 2013 report. "This approach could be used for the Super Bowl, the Oscars, or any large TV media buy where historically there has been a hope and a prayer in terms of the right creative for the right audience. We're starting to see marketers use online video strategy to ensure their bets are the right ones."

With regards to gender stereotyping, Day predicts that marketers this year will use online video to understand who is interested in their products.

In the report's video, Day says:

"Because of the relative simple nature of TV metrics, marketers had to make short-cut assumptions that all men want to look at car ads and women are the ones to target for food and cleaning products. And as we know in today's environment, that's just not true... the opportunity with online video is not to chase gender-stereotypes... but to extend your buying and your understanding. Who better to target your ad to than the people who are leaning forward... and sometimes those people look nothing like the audience you have traditionally assumed is the audience for your product. Done well, online video allows you to not be constrained -- to use a broader approach to reach all those customers, some you've reached traditionally and some you have not, in an effective way."

Tremor Video Inc. is using financial data to predict that more marketers will increase their investments in digital video advertising. The company's revenue from interactive online video ads, which give people the chance to opt in to see more content, nearly doubled from Q1 to Q4 in 2012. At the same time, mobile interactive video units grew: In Q4, 55% of the company's mobile ad revenue came from interactive units, up from 12% in Q1.

The report, consisting of a blog post and video, also predicts that brands and agencies will:

1. View TV and digital video ad channels as complementary. When shooting TV ads, brands and agencies will develop additional content designed specifically for interactive ad units. The power of touch (enabled by myriad touch-screen devices) will join sight, sound and motion as the best ways to engage an audience.

2. Jump on the transmedia bandwagon, following in the footsteps of Hollywood. With the ability to tell stories across myriad platforms, media planners will embrace agnostic planning across all screens. TV and video will rule branding to the detriment of print, outdoor, radio and online display advertising.

3. Diminish the reliance on the decades-old TV metric -- the GRP. In addition to Gross Rating Points, which assess how many times an ad has been shown to a given audience, brands will use online video metrics to arrive at an ERP for their ad campaign. Effective Rating Points, a relatively new industry term, reveal which segments of an ad campaign's broad target audience are engaging with the ads, and if they are watching them to completion.

About Tremor Video Inc.
New York-based Tremor Video Inc. is ranked 13th on The Wall Street Journal's list of the top 50 U.S. start-ups funded by venture capital. The company has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco, with international offices in London, Munich, Singapore and Toronto. It has two operating divisions that provide complementary media and advertising services:

Tremor Video, founded in 2005, provides video advertising services on four screens: connected TV, computers/laptops, mobile phones and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 170 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, visit www.tremorvideo.com and find us on Twitter, Facebook and LinkedIn.

VideoHub was founded in 2011 by Tremor Video Inc. to fill an unmet need among brand marketers, media agencies and publishers for a simple way to buy, measure, verify and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen's Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where and why people engage with a brand's video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Media agencies and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. VideoHub was named the Festival of Media's "MAP Hot Company of the Year 2012." For more information, visit www.videohub.com and follow us on Twitter, Facebook and LinkedIn.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2192034

Add to Digg Bookmark with del.icio.us Add to Newsvine

Sally O'Dowd
646-278-7416
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.