Click here to close now.

Welcome!

Web 2.0 Authors: Elizabeth White, Kevin Benedict, Glenn Gray, Esmeralda Swartz, Pat Romanski

News Feed Item

Phunware Buys TapIt Media Group

Continues Aggressive Push for "Mobile Cloud" Leadership Globally

AUSTIN, TX -- (Marketwire) -- 01/02/13 -- Phunware, the leader in enterprise branded mobile application infrastructure and experiences, today announced that it has acquired TapIt Media Group, a leading global independent mobile advertising company. Phunware purchased TapIt for a total purchase price of $23M and the acquisition closed formally on December 28th. The transaction was unanimously approved by the Boards of Directors for both companies and Phunware assumed all TapIt facilities and employees in both Irvine, California, and Rockville, Maryland, at closing.

"TapIt by Phunware" -- a branded mobile advertising network and Mobile-as-a-Service (MaaS) monetization module for iOS and Android mobile applications -- will represent the core of Phunware's cloud-based MaaS Advertising mobile platform. With more than 30,000 active publishers, TapIt maximizes mobile monetization through a comprehensive advertising product suite inclusive of self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving. TapIt currently supports more than six billion ad impressions per month in more than 220 countries worldwide.

"We are extremely excited to add further breadth and depth to the existing global scale of our core MaaS platform product offerings," said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. "The TapIt acquisition and the talent and expertise represented by its employee base will not only accelerate our operational velocity to start 2013, but it will also cement our leadership position as the dominant 'mobile cloud' provider globally."

In today's mobile world, brands, publishers, advertisers and application users all demand excellence in every facet of the global mobile ecosystem. Point and partial solutions will soon give way to fully integrated solutions that can exceed the needs and requirements of demanding mobile audiences around the world. Phunware brings the "mobile cloud" to the forefront of this new anytime, anywhere world by enabling highly engaging experiences across multiple touch points that fulfill the appetite of increasingly sophisticated audiences while simultaneously solving the underlying operational and monetization headaches of those required to reach, engage and delight them. The future of mobile will be defined by those who understand and embrace the power of these fully integrated global solutions across client, server and content to deliver audiences whatever they want, whenever they want it, wherever they are, on their devices of choice, in their languages of choice, at scale.

"We are honored to become part of the Phunware family, as our combined mobile platform offerings will add operational value, insight and control to both advertisers and publishers alike," said Giancarlo Maniaci, Co-Founder and CEO of TapIt Media Group. "With the velocity of adoption and maturation of mobile increasing daily, we strongly believe that fully integrated, easy to use, simple to deploy and all inclusive mobile platforms like Phunware's MaaS will soon define both 'best of breed' and the new global mobile standard."

Phunware customers include the NFL, NASCAR, CBS, NBC Universal, The CW, ESPN, E!, OWN, Univision, Demand Media, Circuit of the Americas, The Grove, NHRA, Daily Candy, Qualcomm, Samsung, Freescale, AMD, HomeAway, McDonald's, Turner, Discovery and FUNimation amongst many others both public and private. Through the acquisition of TapIt, Phunware has also added additional customers including M&C Saatchi, Disney, Toyota, Amazon, EA Sports, MSNBC, Rovio (Angry Birds) and many others both domestically and abroad.

Siemer & Associates was advisor to TapIt Media Group on the transaction, while Phunware was self represented.

About Phunware
Phunware is the global pioneer of Mobile-as-a-Service (MaaS) -- the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile. Phunware has introduced category defining experiences that have challenged the outer limits of the most advanced mobile devices for the world's most respected brands. For more information, visit Phunware at www.phunware.com or follow us on Twitter at @Phunware. Everything you need to succeed on mobile™.

About TapIt Media Group
TapIt!™ is a leading global independent mobile advertising company. With advanced technology and proprietary tools, TapIt!™ is dedicated to serving our agencies, partners, brands and advertisers alike to accomplish successful mobile executions. We are obsessed with meeting the needs of application developers seeking to maximize ad revenue and leverage our unique line up of ad units, growing demand and unprecedented service. With an emphasis on Brand Performance, TapIt!™ focuses on the metrics and goals that make our partners successful. Mobile developers can visit clients.tapit.com to find out how they can make more by monetizing their applications with TapIt!™. For more information, visit TapIt!™ at www.TapIt.com or follow us on Twitter at @TapIt!media.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.